Martin Michaelsen, Designer in Madrid, Spain
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Martin Michaelsen

Verified Expert  in Design


Madrid, Spain
Toptal Member Since
April 10, 2018

Martin's expertise lies in creating assets that can be perpetually reused while centering design around conversion goals, maximizing ROI on time invested. His client list includes tech giants like IBM, eBay, Google Ventures, and BECO Capital. With a passion for delivering exceptional work, Martin's desire to learn through failure and unknowns has led him to successfully identify ideal clients and focus their efforts on creating value.


Work Experience

Design Lead at eBay Content Studio

2019 - 2021
  • Managed a mighty team of creatives to develop world-class content, visuals, video, and presentations that continue to support and propel the eBay message forward.
  • Owned creative execution across eBay’s channels, such as social media, events, owned channels, and internal comms.
  • Collaborated directly with the CEO and SVP's on critical presentations and pitches.
Technologies: Sketch, Figma, Conversion Rate Optimization (CRO), Executive Presentations, Visual Design, UI Design, Branding, Motion Graphics

Manager of Creative Services – Growth, Strategy, and Operations

2016 - 2019
  • Created presentation packages for major conferences, including Google NEXT, Facebook F8, and ShopTalk.
  • Prototyped using emerging technologies like Google Assistant, Principle, Invision, After Effects, and Cinema 4D.
  • Developed social media campaigns including creative, scripts, and messaging.
  • Created videos—both animated and live interviews.
  • Designed prototypes using Sketch, InVision, and Principle.
Technologies: Adobe Lightroom, Adobe Audition, InVision, Microsoft PowerPoint, Apple Keynote, Adobe InDesign, Maxon Cinema 4D, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Sketch, Adobe Photoshop

Information Designer – Proposal Center of Competence

2015 - 2016
  • Doubled the win rate compared to normal proposals.
  • Created multi-channel projects with videos, presentations, and proposal websites showcasing IBM's solutions.
  • Followed design and Agile practices to restructure information and tell a compelling visual story.
  • Worked remotely and on-site to improve IBM's conversion rate on contracts worldwide.
Technologies: Adobe Lightroom, Adobe Audition, InVision, Microsoft PowerPoint, Apple Keynote, Adobe InDesign, Maxon Cinema 4D, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Sketch, Adobe Photoshop

Project Administrator for Nordics

2014 - 2015
  • Managed projects on multiple ongoing accounts in the project-based services line of business.
  • Monitored milestone progress, followed up, and managed documentation needed to comply with various business controls, such as the control points required by Sarbanes-Oxley.
  • Focused on achieving efficiency, improving customer experience and satisfaction, optimizing project cycle time, and minimizing disputes.
Technologies: HubSpot CRM, Lotus Notes, Asana, Service, Design

Corporate Communicator

2009 - 2012
  • Produced international campaigns for the Vero Moda and Jack & Jones brands as part of a multichannel marketing effort spanning from theaters to the web.
  • Collaborated with Bestseller's business intelligence department in explaining future business strategies through presentations, print, and video.
  • Coordinated with the corporate social responsibility department to shape targeted communication efforts, including video, print, and on the web.
  • Collected identity and brand data to generate annual reports for Bestseller.
  • Analyzed data from social media marketing to develop integrated marketing strategies and continuously improve communication efforts.
Technologies: Adobe Lightroom, Adobe Audition, InVision, Microsoft PowerPoint, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop
2012 - 2013

Master of Applied Communication Research Degree in Persuasive Communication Online

Carlos III University - Madrid, Spain

2008 - 2009

Bachelor of Computer Aided Visualization Degree with Honors in Branding, Business Strategy, 3D Visualization

Anglia Ruskin University - United Kingdom

2006 - 2008

Associate’s Degree in Web Design, Graphic Design, Photography, and Videography

Nordic Multimedia Academy - Denmark


Building a Second Brain

Forte Labs, LLC


The Masters Program for Six-Figure Copywriting

American Writers & Artists Institute


Adobe Premiere Pro, Adobe Lightroom, Adobe After Effects, Adobe Illustrator, Adobe InDesign, Apple Keynote, InVision, Sketch, Photoshop CC, Microsoft PowerPoint, Maxon Cinema 4D, Adobe CC, Adobe Photoshop, Adobe Audition, Asana, Premiere Pro CC, After Effects CC, Illustrator CC, Muse CC, Figma, Google Slides, Adobe



Industry Expertise

Marketing, Technology, Healthcare


Pitch Decks, Pitch Presentations, Brand Identity, Business Strategy, User Experience (UX), Business Planning, Business Cases, Videos, Branding, Business Research, Visual Design, Presentation Design, Design, Conversion Rate Optimization (CRO), Google Drive, Lotus Notes, HubSpot CRM, Animation, App UI, eCommerce, eCommerce Web Design, Web UI, UX Flows, Agency Websites, Identity, Social Media Content, AI Design, Mascot Logos, Icon Design, Research, Digital Agencies, Motion Graphics, Graphic Design, Landing Pages, Landing Page Design, Landing Page Optimization, Brand Design, Copywriting, Conversion Rate, Communication, Executive Presentations, UI Design, 3D Visualization, Web Design, Photography, Videography, Social Media, Print, Reports, Report Design, Annual Report Design, Presentations, Data Visualization, Content Creation, PowerPoint Templates, Content, Strategy, PowerPoint Design, Digital Branding, Brand Strategy, Infographics, Service

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