Martin is available for hire
Hire MartinMartin Michaelsen
Verified Expert in Design
Designer
Location
Cuenca, Spain
Toptal Member Since
April 10, 2018
Martin is a senior creative and founder of Uptick.Studio. His expertise lies in creating assets that can be perpetually reused while centering design around conversion goals, maximizing ROI on time invested. His client list includes tech giants like IBM, eBay, Google Ventures, and BECO Capital. With a passion for delivering exceptional work, Martin's desire to learn through failure and unknowns has led him to successfully identify ideal clients and focus their efforts on creating value.
Portfolio
Work Experience
Founder & Creative Director
2021 - PRESENT
Uptick.Studio
- Worked with clients primarily based in the US, including Google Ventures, eBay, BECO Capital, and IBM.
- Delivered great work and created massive value for clients consistently.
- Improved our work environment and our focus continuously.
Technologies: Adobe, Figma, PowerPoint Design, Apple Keynote, Google Slides, Branding, AI Design
Design Lead at eBay Content Studio
2019 - 2021
eBay
- Managed a mighty team of creatives to develop world-class content, visuals, video, and presentations that continue to support and propel the eBay message forward.
- Owned creative execution across eBay’s channels, such as social media, events, owned channels, and internal comms.
- Collaborated directly with the CEO and SVP's on critical presentations and pitches.
Technologies: Sketch, Figma, Conversion Rate Optimization (CRO), Executive Presentations, Visual Design, UI Design, Branding, Motion Graphics
Manager of Creative Services – Growth, Strategy, and Operations
2016 - 2019
eBay
- Created presentation packages for major conferences, including Google NEXT, Facebook F8, and ShopTalk.
- Prototyped using emerging technologies like Google Assistant, Principle, Invision, After Effects, and Cinema 4D.
- Developed social media campaigns including creative, scripts, and messaging.
- Created videos—both animated and live interviews.
- Designed prototypes using Sketch, InVision, and Principle.
Technologies: Adobe Lightroom, Adobe Audition, InVision, Microsoft PowerPoint, Apple Keynote, Adobe InDesign, Maxon Cinema 4D, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Sketch, Adobe Photoshop
Information Designer – Proposal Center of Competence
2015 - 2016
IBM
- Doubled the win rate compared to normal proposals.
- Created multi-channel projects with videos, presentations, and proposal websites showcasing IBM's solutions.
- Followed design and Agile practices to restructure information and tell a compelling visual story.
- Worked remotely and on-site to improve IBM's conversion rate on contracts worldwide.
Technologies: Adobe Lightroom, Adobe Audition, InVision, Microsoft PowerPoint, Apple Keynote, Adobe InDesign, Maxon Cinema 4D, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Sketch, Adobe Photoshop
Project Administrator for Nordics
2014 - 2015
IBM
- Managed projects on multiple ongoing accounts in the project-based services line of business.
- Monitored milestone progress, followed up, and managed documentation needed to comply with various business controls, such as the control points required by Sarbanes-Oxley.
- Focused on achieving efficiency, improving customer experience and satisfaction, optimizing project cycle time, and minimizing disputes.
Technologies: HubSpot CRM, Lotus Notes, Asana, Service, Design
Corporate Communicator
2009 - 2012
Bestseller
- Produced international campaigns for the Vero Moda and Jack & Jones brands as part of a multichannel marketing effort spanning from theaters to the web.
- Collaborated with Bestseller's business intelligence department in explaining future business strategies through presentations, print, and video.
- Coordinated with the corporate social responsibility department to shape targeted communication efforts, including video, print, and on the web.
- Collected identity and brand data to generate annual reports for Bestseller.
- Analyzed data from social media marketing to develop integrated marketing strategies and continuously improve communication efforts.
Technologies: Adobe Lightroom, Adobe Audition, InVision, Microsoft PowerPoint, Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Premiere Pro, Adobe After Effects, Adobe Photoshop
Education
2012 - 2013
Master of Applied Communication Research Degree in Persuasive Communication Online
Carlos III University - Madrid, Spain
2008 - 2009
Bachelor of Computer Aided Visualization Degree with Honors in Branding, Business Strategy, 3D Visualization
Anglia Ruskin University - United Kingdom
2006 - 2008
Associate’s Degree in Web Design, Graphic Design, Photography, and Videography
Nordic Multimedia Academy - Denmark
Certifications
APRIL 2021 - PRESENT
Building a Second Brain
Forte Labs, LLC
APRIL 2016 - PRESENT
The Masters Program for Six-Figure Copywriting
American Writers & Artists Institute