Martin Sandstrom
Verified Expert in Design
Designer
Brighton, United Kingdom
Toptal member since August 25, 2020
Martin is a digital product designer with 13 years of experience across agency, startup, and corporate environments. His approach is holistic and user-centered. After many years in London, working with household names like BT, Sky, Samsung and William Hill, and agencies including Fjord, Critical Mass, and Native, he's now a free agent based in the beautiful seaside town Brighton. Martin specializes in functional, task-oriented products and is an advocate of autonomous teams and solid DesignOps.
Portfolio
Smart Home Hub for EDF Energy
Energy Monitor | In-home Display UI Specification
Mobile App Concept for SMEs
Work Experience
Product Design Consultant
Self-employed
- Advised a fintech startup that was focusing on retirement planning. Created journey maps and responsive web design to make the complex world of financial planning more accessible and engaging.
- Worked with the C-suite to define best-in-class user experience and managed a team of three designers for the UI development of an online sportsbook and casino challenger brand.
- Redesigned the staff-facing back-office UI for an online casino from the ground up, with a focus on efficiency and human error mitigation.
- Led the UX work for a UK financial services giant. Using design sprints, my team and I defined the customer self-serve portal as part of a digital transformation project.
- Defined and supervised mobile and desktop app concepts for unified communication solutions for BT Business, managing and working with two other designers.
- Conducted explorative user research in the connected home (IoT) and energy services (appliance detection) domains for EDF energy.
- Successfully redesigned and launched William Hill's in-play football UI in time for the 2016 Euros.
User Experience Designer
OVO Energy
- Managed the day-to-day product owner tasks such as standups, sprint planning, user story grooming, weekly GA reports, and sprint retrospectives.
- Designed and conducted user research projects to gather explorative and verifying user insights in the house-sharing domain.
- Built and user tested mobile app prototypes in Axure.
Interaction Designer
ONZO
- Worked with the product owner to translate business requirements into tested and documented responsive web designs.
- Used workshops and stakeholder interviews to create a set of brand-aligned UX principles to guide the design for myself and our visual designer.
- Worked with the Agile development team to provide well documented designs for on time for each sprint.
Interaction Designer
Native Design
- Collaborated with industrial product designers to ideate novel mobile UX concepts for one of the largest software companies in the world.
- Defined the on-screen menu system and navigation for a number of camera concepts for a Korean consumer electronics giant.
- Assisted in contextual inquiry research for new TV and media products of a Danish product design legend.
Interaction Designer
TeliaSonera
- Provided continuous support and design improvements through iterative testing of TeliaSonera's mobile portal (WAP).
- Designed the visual style for TeliaSonera's mobile portal for iPhone in 2008.
- Carried out a diary study with mobile phone users to better understand their mobile web browsing behavior (WAP).
Education
Masters Degree in Computer Science
Umeå University - Umeå, Sweden
Skills
Tools
Sketch, InVision, Google Analytics, Illustrator CS6, Usertesting.com, Adobe Flash, Adobe Photoshop, Adobe Illustrator
Platforms
Axure, WordPress, Android, Web
Industry Expertise
Telecommunications, Casinos & Gaming, Sports, Travel & Leisure
Other
UX Design, Human-computer Interaction (HCI), Documentation, Ideation Workshops, Product Design, Hypothesis Testing, Web Portals, Responsive Design, Design Strategy, User Testing, Remote User Testing, Interaction Design (IxD), Conceptual Design, User Research, Energy Utilities, Dashboard Design, Mobile App Design, Design Systems, System Design, Smart Home Technology, Qualitative Research, Contextual Inquiry, Internet of Things (IoT), Organic SEO, User Surveys, Fintech, Team Management, Service Design, Diary Studies, Surveys, Responsive Web Design (RWD), Design Principles, User Personas, Personas, User Journey Maps, Requirements Analysis, Business Requirements, Stakeholder Interviews, Information Architecture (IA), Sitemaps, Planning, Gambling, User Journeys, In-home Display (IHD), Smart Meters, Smart Display, Energy Monitoring, Card Sorting, Navigation Models, Navigation Design, Technical Documentation, Design Specifications, Mobile Apps, Mobile UX, Mobile App UI, Small & Medium-sized Enterprises (SME), SurveyMonkey, Unified Communications, User Experience (UX), Future State Vision (FSV), App Design, Digital Transformation, App UI, Ideation, Connected Home, Connected Objects, Smart Homes, Energy, Web UX, Web UX Design, Redesign, Business Objectives, Financial UX, Tablet UI, Admin Support, Customer Support, Task Flows, User Interface (UI)
Experience
- Conceptual Design - 13 years
- UX Design - 13 years
- Product Design - 13 years
- User Research - 13 years
- Ideation Workshops - 10 years
- Responsive Design - 9 years
- Design Strategy - 9 years
- Hypothesis Testing - 7 years
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