MaryRuth O'Neal
Verified Expert in Design
Designer
Chicago, IL, United States
Toptal member since March 18, 2022
MaryRuth believes that talk is cheap, but stories are priceless. For more than 20 years, she has been writing for print and digital publications, major corporations, creative agencies, and in-house marketing groups. Driven by insatiable curiosity and the desire to help individuals and brands connect with and compel their audiences, MaryRuth has impacted numerous industries and shaped countless narratives, all crafted to reflect the people, products, and services at their center.
Portfolio
Encyclopaedia Britannica #WTFact Email Series
Non-Profit Blog | Recovery on Water
Non-profit Annual Report
Brand Sales Book
Bank Print Ad Series
Healthcare Website
Work Experience
Senior Communications Specialist
United Airlines
- Created custom "infomercial" programming for the United Leadership conference, which was attended by more than 1,800 company leaders.
- Wrote, filmed, edited, and published multiple custom videos to highlight key United technologies during internal sales meetings.
- Provided original presentation materials and talking points for the senior vice president of Digital Technology, including those utilized for the sold-out AWS re:Invent 2021 conference.
Event and Communications Manager
Recovery
- Redesigned, rebuilt, and relaunched the organization's website, driving improved traffic, engagement, and searchability.
- Built and leveraged a network of brand and vendor partners to transition all annual fundraising events to online presentations during the COVID-19 pandemic.
- Developed an all-new brand identity and reference guide. Managed all of the organization's content with that, including the website, blog, donor engagement, social media, third-party articles, newsletters, and print collateral.
Senior Copywriter
Everspring
- Managed third-party partnerships to drive SEO strategy for both the internal brand and digital properties as well as the client's digital properties.
- Researched and wrote as a subject matter expert for graduate programs representing law, social work, business, and aeronautics.
- Created all-new brand personas and comprehensive digital campaigns for major universities launching new online degree programs in partnership with our company.
- Oversaw an internal team of three writers while also managing assignments, feedback, and scheduling for up to five freelance contributors.
Senior Copywriter
Nueterra Capital
- Served executive leadership as a ghostwriter, working with them to create business plans, sales presentations, and thought leadership articles in a voice consistent with their own.
- Created original content for multiple facility brands, managing their tone and personality in print collateral, digital advertising campaigns, and respective websites.
- Drove brand development and content creation for multiple subsidiaries of the parent company, ensuring each new establishment could stand apart while remaining aligned with overarching values.
Copywriter
Dream Town Realty
- Collaborated with individual real estate agents to build their independent brand in alignment with the parent brand or mission. Leveraged that brand voice to create digital properties, ad series, blog posts, and print collateral.
- Produced original feature property videos, including concept development, scriptwriting, and film production.
- Managed a team of third-party freelancers to maintain a robust blog calendar and content. Developed all assignments, reviewed and edited submitted pieces for brand alignment, and provided direct feedback to contributors as needed.
Copywriter | Account Executive
PDG+Creative
- Created original print and digital content for a diverse portfolio of clients, including those in healthcare, banking, tourism, hospitality, education, and performance arts.
- Managed all aspects of production for print collateral, including mockup creation, materials sourcing, and quality assurance during final printing.
- Collaborated directly with the executive creative director to develop all-new project proposals, which required building an internal understanding of the client through independent research and interviews.
Education
Bachelor's Degree in English
Oklahoma Wesleyan University - Bartlesville, Oklahoma, United States
Skills
Tools
Apple iWork, Microsoft Office, Slack, Adobe InDesign, Adobe Photoshop, Zoom, Final Cut Pro, Mailchimp, Camtasia
Platforms
Marketo, WordPress
Other
Writing & Editing, Collaboration, Storytelling, Content Creation, Squarespace, Journalism, Leadership, Brand Building, Social Media, Content Marketing, Web Content, Advertising Campaigns, Email Marketing, Teams, Publishing, Publication Design, Elevator Pitches, Presentations, Children's Books, Reporting, Social Engagement, Coaching, Instagram, Facebook, HubSpot, Ahrefs, Email, Copywriting, Digital Communication, Digital Campaigns, Blogging, Interviews, Research, Management, Concepting, Print Ads, Print Marketing, Sales, Custom CMS Development, Clients, Content Management
Experience
- Content Creation - 16 years
- Writing & Editing - 16 years
- Storytelling - 16 years
- Collaboration - 16 years
- Web Content - 7 years
- Brand Building - 7 years
- Advertising Campaigns - 7 years
- Email Marketing - 4 years
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