Mat MacQuarrie
Verified Expert in Design
Designer
Toronto, ON, Canada
Toptal member since December 13, 2017
Mat is a freelance designer who's passionate about working with great people and teams to create honest, impactful brands and products. He has more than a decade of experience working in senior roles at various startups for both marketing and product teams. Mat loves telling the story of a company—writing the copy, choosing the visual directions, and more—but he also loves UI design because it feels like one giant puzzle he gets to solve visually.
Portfolio
Work Experience
Brand Designer
Lacquer Lounge
- Developed the brand and website for the new luxury salon in Houston.
Lead Designer
Bus Companies
- Worked as a lead designer for product and marketing at Y Combinator.
- Created the UI/UX for Bus.com's event ticket checkout process.
- Designed the UI/UX for Bus.com's community app, including ticket purchases, GPS, and chat integration.
- Crafted the branding for the website of Sharethebus.
Freelance Designer
Smooch.io (acquired by Zendesk)
- Worked as a designer at Smooch.io, which Zendesk acquired in May 2019. Here's the link to a TechCrunch article about the acquisition: https://tinyurl.com/4xzsku36.
- Rebranded SupportKit and its products to Smooch.io.
- Collaborated with the team to develop the brand's visual direction, which has since evolved into an incredible entity.
Senior Designer
Lightspeed
- Updated and refocused the Lightspeed brand and its retail point-of-sale software in collaboration with marketing, sales, and project management.
- Encouraged team members to work within established deadlines.
- Led the direction of photo and video campaigns with 3rd-party vendors.
Education
Bachelor's Degree in Graphic Design and Illustration
Georgian College - Barrie Ontario, Canada
Certifications
Graphic Design Diploma
Georgian College
Skills
Tools
Sketch, Adobe CC, Journal Citation Reports (JCR), Illustrator 2018
Platforms
OS X, Figma, Mobile
Industry Expertise
Transportation & Shipping, Travel & Leisure, Events, Healthcare
Other
Art Direction, UI Design, Web Design, Branding, Photography, Logo Design, Graphic Design, Visual Design, Photography Direction, UX Design, Illustration, Social Media, Social Media Design, Interactive Design, eCommerce, Communication Design, Community Management, Chat Support, Festivals, Responsive, Responsive Layout, Responsive Design, Responsive UX Design, Mobile Web, Mobile GPS, Mobile eCommerce, Community, User Research, Mobile UI, Mobile Ads, Mobile UX, Mobile POS, Research, UI Research, UX Research, Typography, Icon Design, Beauty Products, Salons & Spas, Icon Animation, Iconography, Corporate Identity, Creative Strategy, Creative Design, Logotype, Lettering, Video Games, Web Illustration, Vector Illustration, 3D, Culture, Creative Direction, Content Management Systems (CMS), Creative Thinking, User Experience (UX)
Experience
- Graphic Design - 10 years
- Illustration - 10 years
- Web Design - 8 years
- Branding - 6 years
- Logo Design - 6 years
- Art Direction - 5 years
- UI Design - 4 years
- Photography - 2 years
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