Mateus Braga
Verified Expert in Design
Designer
Brasília - Federal District, Brazil
Toptal member since July 16, 2021
Mateus has been nurturing the creative spark in digital agencies since the early days of the internet. He sees himself as a human engineer capable of bringing out the best in teams through interdisciplinary collaboration. Over his career, he won more than 60 awards, including Cannes, El Ojo, Effie, FIAP, Wave, Sinos, Smart, Sao Paulo Creative Club, as well as recognition in multiple publications. In 2017 he was selected as one of the Top 50 Best Creatives in Ibero-America by El Ojo.
Portfolio
Aqui Hablamos Portuñol
Work Experience
Creative Director
Lew'Lara\TBWA
- Served as the creative director of Lew'Lara\TBWA. I was responsible for the team that attends Banco do Brasil and Sebrae.
- Created the biggest multichannel campaign of the year for Banco do Brasil.
- Created the year's campaign for Sebrae, an organization that supports entrepreneurs in Brazil.
VP Creative
Isobar
- Led a multidisciplinary team that creates and develops branded experiences, digital platforms, and campaigns for clients as a VP creative at Isobar.
- Assisted clients in different industries, such as finance (Banco do Brasil and Cielo), public sector (Sebrae, Visit Brasil, and SECOM), and aircraft (Infraero). We also pitched ideas to potential clients.
- Built and developed the app Trato, an important step for new kinds of clients for Banco do Brasil.
- Elected the Man of the Year by Colunistas Brasilia for all the work that Isobar was doing those years.
- Elected as one of the top 50 creative people in Latin America by El Ojo.
Executive Creative Director
FSB Digital
- Served as the executive creative director at FSB Digital, where my main role was to manage the creative and planning team while also inspiring a culture of innovation within the company.
- Collaborated with the clients such as Ipiranga (oil and gas), Cielo (finance), Nespresso (retail), Roche (pharmaceutical), the Ministry of Health, and the Ministry of Sport.
- Won the Nespresso account for the whole Latin American market.
CCO
AG2 Publicis Modem
- Acted as the CCO at AG2 Publicis Modem, contributing to all the main creative tasks and holding influence over each job from start to launch. My team was composed of great artists, designers, copywriters, and life-long friends.
- Achieved brilliant results with great clients, such as General Motors do Brasil, Vale (mining industry), Groupe SEB (retail), Bradesco (finance), Embraer (aerospace), Nestle, Sanofi (pharmaceutical), and Rio 2016.
- Built a beautiful site for Pre-Olympic Games in Brazil.
- Won the pitch for Vale, the biggest company in Brazil.
Executive Creative Director
Garage Interactive Marketing
- Served as the ECD at Garage Interactive. I was involved in several major B2B and B2C projects. My chief responsibilities included coordinating the entire creative team (advertising and UX), performing executive functions, and planning.
- Built the first-ever project that supports elderly people in Brazil named "The new face of the elderly." It was an authorial project of the agency, and then we opened it to the market.
- Won a huge pitch for Grupo Pão de Açucar e Extra, a supermarket chain. This pitch was an important turning point for the agency.
- Created an innovative campaign for Ambev's beer brand Antarctica Sub Zero where we froze a guitar and created a contest via social networks.
- Designed the strategy for UX for the new website for Whirlpool, Consul, and Brastemp home appliances in partnership with Accenture Digital Brasil.
Creative Director
AgenciaClick
- Served as a creative director at Isobar in two offices, Brasília and São Paulo, from 2004 to 2010. Started in Brasília managing minor clients and moved to São Paulo to focus on improving the branded experience and platform mindset for major clients.
- Won the pitch for tending the account of a telecommunications company, TIM.
- Won the most important award on advertising, three Cyber Lions, at Cannes Lions Festival.
- Designed the new website for Caixa Econômica Federal, the major social bank in Brazil, with more than 4,500 web pages.
Education
Master's Degree in Communications
Higher Education Institute of Brasilia (IESB) - Brasilia, Brazil
Certifications
Grand Winner — Mars Constitution — Isobar | Google
Dentsu Aegis Network
Gold Medal — Ligue 180 — SECOM
Colunistas Brasilia
Gold Medal — Preconceito Mata — SECOM
Colunistas Brasilia
Gold Medal — Presença Instagram Governo do Brasil — SECOM
Colunistas Brasilia
Gold Medal — Portuñol — Embratur
Colunistas Brasilia
Gold Medal — Doc Basquiat — BB
Colunistas Brasilia
Gold Medal — Barreiras Invisíveis — BB
Colunistas Brasilia
Gold Medal — Tesouro Brasileiro — SECOM
Colunistas Brasilia
Silver Medal — Influenciadores na Rússia — Embratur
Colunistas Brasilia
Silver Medal — Mestre da Black Friday — BB
Colunistas Brasilia
Silver Medal — Violência Escondida — SECOM
Colunistas Brasilia
Silver Medal — Passamos dessa Fase — SECOM
Colunistas Brasilia
Silver Medal — Direitos Humanos São Para Todos — SECOM
Colunistas Brasilia
Silver Medal — Atuação Brasil Gov News — SECOM
Colunistas Brasilia
Bronze Medal — Meet Heaven — Embratur
Colunistas Brasilia
Bronze Medal — Maquiagem — Saga Toyota
Colunistas Brasilia
Bronze Medal — Ar Condicional Dual Zone — Saga Jeep
Colunistas Brasilia
Bronze Medal — Exposição Basquiat — BB
Colunistas Brasilia
Bronze Medal — Fique de Olho, Dolly — BB
Colunistas Brasilia
Bronze Medal — Be Real, Be Rio — Embratur
Colunistas Brasilia
Bronze Medal — Libras Brasileiros — SECOM
Colunistas Brasilia
Bronze Medal — Vídeo LGBT — EMBRATUR
Colunistas Brasilia
Bronze Medal — Filme Final de Ano — SECOM
Colunistas Brasilia
Grand Prix — Pra Cego Ver — SECOM
Colunistas Brasilia
Grand Prix — Exposição Ex África — BB
Colunistas Brasilia
50 Best Creatives of Ibero-America 2017
LatinSpots
Bronze Medal — Cat Inovação — Safety Bike Radio — 98FM
El Ojo de Iberoamérica
Silver Medal — Cat Media “Safety Bike Radio" — 98FM
El Ojo de Iberoamérica
Gold Medal — Safety Bike Radio — 98FM
Colunistas Brasilia
Gold Medal — Antes que Seja Tarde — UNICEF
Colunistas Brasil
Gold Medal — Cat Aproveitamento Meio Cinema — Test Drive-in
Colunistas Brasil
Bronze Medal — Test Drive-in — Grupo Tecar
MMA Smarties Global
Bronze Medal — Pocket Reading — Leitura de Bolso
MMA Smarties LATAM
Gold Medal — Aproveitamento do Meio, Test Drive-in — Grupo Tecar
Colunistas Brasilia
Silver Medal — App Trato — BB
Colunistas Brasilia
Silver Medal — Leitura de Bolso — Editora Capital
Colunistas Brasilia
Silver Medal — Site Visit Olimpíadas — Embratur
Colunistas Brasilia
Grand Prix — Test Drive-in — Grupo Tecar
Colunistas Brasilia
Shortlist — Test Drive-in — Grupo Tecar
Cannes Lions 2016
Gold Medal — Site Educação Financeira — BB
Colunistas Brasilia
Publicitário do Ano
Prêmio Colunistas
Silver Medal — World Meets in Brazil — Embratur
Colunistas Brasilia
Silver Medal — Novo Portal — Sebrae
Colunistas Brasilia
Silver Medal — Pequenos Grandes Desejos — BB
Colunistas Brasilia
Silver Medal — To Donate Just Say So — ABTO and Novartis
W3 Award
Bronze Medal — Biomapas — Petrobras
ABP
Gold Medal — Podium Grand Prix — Petrobras
El Ojo de Iberoamérica
Design
Singularity University
Gold Medal — Visite o Brasil — Embratur
Colunistas Brasilia
Shortlist — Capacete — Petrobras
CCSP
Shortlist — Visite o Brasil — Embratur
El Ojo de Iberoamérica
Silver Medal — Almanaque de Criação — 296
Colunistas Brasilia
Shortlist — Capacete — Petrobras
Media LatAm
Finalist — Legenda — Traduttori
Aegis Awards
25 Jubileu de Prata
Prêmio Colunistas
Silver Medal — A Revista — Rolling Stone Magazine
CCSP
Bronze Medal — Black — Still Black Motion — Fiat
Cannes Lions International Festival
Grand Prix — A Revista — Rolling Stone Magazine
Sinos
Bronze Medal — Cores — Fiat
Colunistas Brasilia
Bronze Medal — Cartaz 3D — Anima
Colunistas Brasilia
Bronze Medal — A Revista — Rolling Stone Magazine
El Ojo
Grand Prix — Berimbau — Rolling Stone Magazine
Colunistas Brasília
Silver Medal — A Revista — Rolling Stone Magazine
Colunistas Brasília
Bronze Medal — Cyber Lions — A Revista — Rolling Stone Magazine
Cannes Lions
Bronze Medal — A Revista — Rolling Stone Magazine
Wave Festival
Bronze Medal — Notícias em Tempo Real — Embratur
Wave Festival
Bronze Medal — Legendas — Traduttori
Wave Festival
Shortlist — Casa dos Sonhos — CAIXA
Wave Festival
Winner — Wheel Chair — CAIXA
Webby Award
UX Design
Nielsen Norman Group
Skills
Tools
Photoshop CC, Illustrator CC, Adobe Creative Suite, Deep Exploration, Apple Keynote, Adobe CC, Microsoft PowerPoint, Adobe CS6, Adobe Flash, Excel 2016, Sketch
Languages
HTML
Platforms
MacOS, Figma, SharePoint
Other
Communication, Creativity, UX Design, Design, Art Direction, Mobile UX Design, Web UX, Creative Direction, Digital Creative Direction, CreativeJS, Paid Advertising, IDEAS, Print, UX Strategy, Web Usability, Usability Testing, Qualitative Research, Concepting, Cross-platform, Product Branding, Branding, User Experience (UX), Key Visuals, Visual Design, Videos, Cross-functional Design, Cars, Video Presentations, Finance, Mobile Banking, Digital Banking, Pitch Presentations, Portals, Portal Design, Web Platforms, Pitch Decks, Tourism, Travel, Cross-media, Influencer Marketing, Content, Content Strategy, Product Design, Graphic Design, Storyboarding, Brand Design, Web Design, Web Content, Information Architecture (IA), Brand Identity, Identity Design, Futures, Interaction Design (IxD), Motion Interaction, Social Media, Voice, Benchmarking, Eye Tracking, Audio Interaction Design, Responsive UI, Human Rights, Icon Sets, Icon Design, UX Research, Online Banking, Responsive, CX Strategy, UI Design, User Testing, Prototyping, Content Management Systems (CMS), Social Games, Motion Design, Google Assistant, Beer & Brewing, Presentations, User Interface (UI), Tech Sales, Quantitative Research, Google Drive, Typography, Time Management
Experience
- Photoshop CC - 20 years
- Illustrator CC - 20 years
- IDEAS - 20 years
- Design - 20 years
- Art Direction - 20 years
- UX Design - 15 years
- Creativity - 15 years
- Creative Direction - 15 years
Tools
- Photoshop CC
- Illustrator CC
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