Matt Freeman
Verified Expert in Design
Designer
Dubai, United Arab Emirates
Toptal member since October 18, 2022
Matt is a multidisciplinary designer with a proven background across various domains, including graphic, brand, digital, and product design. With his experience extending from eCommerce startups to global fast-moving consumer goods (FMCG) brands, Matt is a skilled designer with a range of expertise and knowledge spanning strategy and creativity.
Portfolio
Smalo
Work Experience
Brand Designer
Rogue
- Rebranded an identity for a company in the Middle East with over 1400 staff and annual revenue of over $200 million. Delivered brand strategy, an entirely new identity, guidelines, and marketing strategy.
- Designed multiple F&B Identities for the UAE region.
- Created branding for an investment company, beach club, eCommerce products, a coworking space, and more.
Brand Design Lead
Besv
- Designed the brand identity for Smalo, a new E-bike brand.
- Delivered strategy, visual identity, art direction, user manual guide, packaging, and brand guidelines.
- Developed the marketing and website concept for the launch of Small.
Brand Designer
Freelance
- Worked as a freelance designer and strategist for numerous clients across the UK, Europe, the Middle East, Africa, and Asia-Pacific.
- Collaborated with agencies and in-house teams to deliver results while meeting demanding deadlines.
- Delivered to a high level across packaging, art direction, UX, marketing, product, and brand.
Designer
Equator Design
- Won multiple internationally recognized awards as part of the design team.
- Liaised regularly with global teams in the US and Asia-Pacific to orchestrate and head up creative projects for established retailers.
- Worked as a creative lead for multiple projects, overseeing the strategy, design, and art direction.
Graphic Designer
Freelance
- Worked as a graphic designer specializing in marketing communications design.
- Delivered marketing and advertising designs for new line products.
- Applied a forward-thinking approach to challenge pre-existing industry practices.
Designer
Peter Black 1947 (owned by Li & Fung)
- Worked on commercial briefs, meeting demanding deadlines and presenting final designs to key clients in a personable and authentic manner.
- Delivered structural packaging design and graphic packaging design.
- Led brand creation and development up to manufacturing.
Education
Bachelor of Arts Degree in Industrial Design
Brunel University London - London, United Kingdom
Skills
Tools
Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Adobe CC
Platforms
Shopify, Google Ads
Industry Expertise
Marketing
Other
Graphic Design, Squarespace, eCommerce, Branding, Packaging, Brand Design, Visual Design, Social Media Design, Logo Design, Business Card Design, Presentation Design, Advertisement Design, Artwork, Brand Identity, Product Design, 3D Mockups, Social Networks, Industrial Design, UX Design, Digital Marketing, Digital Design, Web Design, Digital Marketing Design, Marketing Communications (MarCom), Facebook Ads, Social Media, Brand Strategy, UI Design, Web UX Design, Copywriting, Google SEO, Illustration, Web UI Design, Venture Capital, Logotype
Experience
- Graphic Design - 8 years
- Adobe CC - 8 years
- Brand Identity - 6 years
- Packaging - 5 years
- Visual Design - 5 years
- Brand Design - 5 years
- Brand Strategy - 4 years
- eCommerce - 4 years
Tools
- Adobe CC
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