Matt Freeman, Designer in London, United Kingdom
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Matt Freeman

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
October 18, 2022

Matt is a multidisciplinary designer with a proven background across various domains, including graphic, brand, digital, and product design. With his experience extending from eCommerce startups to global fast-moving consumer goods (FMCG) brands, Matt is a skilled designer with a range of expertise and knowledge spanning strategy and creativity.


Work Experience

Co-founder | Designer

2021 - PRESENT
  • Co-founded a multidisciplinary branding agency, working with both national and international clients.
  • Worked with high-profile clients through analysis, strategy, positioning, branding, digital, and marketing.
  • Managed client relations from the executive to C-level.
  • Launched and marketed eCommerce startups and redesigned internationally recognized brands.
  • Produced and launched digital marketing, using Facebook and Google Ads to achieve a cost per click (CPC), cost per mile (CPM), and return on ad spend (ROAS) targets.
Technologies: Shopify, Squarespace


2021 - PRESENT
  • Worked as a freelance designer and strategist for numerous clients across the UK, Europe, the Middle East, Africa, and Asia-Pacific.
  • Collaborated with agencies and in-house teams to deliver results while meeting demanding deadlines.
  • Delivered to a high level across packaging, art direction, UX, marketing, product, and brand.
Technologies: Shopify, Squarespace


2019 - 2022
Equator Design
  • Won multiple internationally recognized awards as part of the design team.
  • Liaised regularly with global teams in the US and Asia-Pacific to orchestrate and head up creative projects for established retailers.
  • Worked as a creative lead for multiple projects, overseeing the strategy, design, and art direction.
Technologies: Adobe

Graphic Designer

2018 - 2019
  • Worked as a graphic designer specializing in marketing communications design.
  • Delivered marketing and advertising designs for new line products.
  • Applied a forward-thinking approach to challenge pre-existing industry practices.
Technologies: Adobe Illustrator


2016 - 2017
Peter Black 1947 (owned by Li & Fung)
  • Worked on commercial briefs, meeting demanding deadlines and presenting final designs to key clients in a personable and authentic manner.
  • Delivered structural packaging design and graphic packaging design.
  • Led brand creation and development up to manufacturing.
Technologies: Adobe Illustrator, Adobe Photoshop
2014 - 2018

Bachelor of Arts Degree in Industrial Design

Brunel University London - London, United Kingdom