Matt Freeman, Designer in Dubai, United Arab Emirates
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Matt Freeman

Verified Expert  in Design

Designer

Location
Dubai, United Arab Emirates
Toptal Member Since
October 18, 2022

Matt is a multidisciplinary designer with a proven background across various domains, including graphic, brand, digital, and product design. With his experience extending from eCommerce startups to global fast-moving consumer goods (FMCG) brands, Matt is a skilled designer with a range of expertise and knowledge spanning strategy and creativity.

Logo DesignPresentation DesignBrand IdentityProduct DesignBrand DesignVisual DesignSquarespaceeCommerceAdobe IllustratorAdobe PhotoshopAdobe CCSocial MediaBrand StrategyUI DesignWeb Design

Portfolio

Work Experience

Brand Designer

2023 - PRESENT
Rogue
  • Rebranded an identity for a company in the Middle East with over 1400 staff and annual revenue of over $200 million. Delivered brand strategy, an entirely new identity, guidelines, and marketing strategy.
  • Designed multiple F&B Identities for the UAE region.
  • Created branding for an investment company, beach club, eCommerce products, a coworking space, and more.
Technologies: Adobe Illustrator, Adobe InDesign

Brand Design Lead

2022 - 2023
Besv
  • Designed the brand identity for Smalo, a new E-bike brand.
  • Delivered strategy, visual identity, art direction, user manual guide, packaging, and brand guidelines.
  • Developed the marketing and website concept for the launch of Small.
Technologies: Brand Design, Brand Strategy, Logotype, Branding

Brand Designer

2021 - 2022
Freelance
  • Worked as a freelance designer and strategist for numerous clients across the UK, Europe, the Middle East, Africa, and Asia-Pacific.
  • Collaborated with agencies and in-house teams to deliver results while meeting demanding deadlines.
  • Delivered to a high level across packaging, art direction, UX, marketing, product, and brand.
Technologies: Shopify, Squarespace

Designer

2019 - 2022
Equator Design
  • Won multiple internationally recognized awards as part of the design team.
  • Liaised regularly with global teams in the US and Asia-Pacific to orchestrate and head up creative projects for established retailers.
  • Worked as a creative lead for multiple projects, overseeing the strategy, design, and art direction.
Technologies: Adobe

Graphic Designer

2018 - 2019
Freelance
  • Worked as a graphic designer specializing in marketing communications design.
  • Delivered marketing and advertising designs for new line products.
  • Applied a forward-thinking approach to challenge pre-existing industry practices.
Technologies: Adobe Illustrator

Designer

2016 - 2017
Peter Black 1947 (owned by Li & Fung)
  • Worked on commercial briefs, meeting demanding deadlines and presenting final designs to key clients in a personable and authentic manner.
  • Delivered structural packaging design and graphic packaging design.
  • Led brand creation and development up to manufacturing.
Technologies: Adobe Illustrator, Adobe Photoshop
2014 - 2018

Bachelor of Arts Degree in Industrial Design

Brunel University London - London, United Kingdom

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