Matt Schroeter, Designer in Vancouver, BC, Canada
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Matt Schroeter

Verified Expert  in Design

Designer

Location
Vancouver, BC, Canada
Toptal Member Since
February 24, 2016

Matt is an expert in product design, front-end development, illustration, and branding. He often works with global brands and organizations, including the World Health Organization, IDEO, and Uber. His first job was being a photojournalist, working for newspapers to tell stories about people in their communities. He learned to listen intently, welcome other perspectives, be patient, and let ideas grow. Those values still lead him to make quality things today.

UI DesignIllustrationIcon DesignMobile UIVisual DesignProduct DesignWeb UIWeb UX DesignUX DesignBrandingiOS UI DesignUser Experience (UX)User Interface (UI)Interface DesignResponsive Web Design (RWD)Newspaper

Portfolio

Work Experience

Product Designer | Art Director | Front-end Developer

2016 - PRESENT
MHS Design Co.
  • Provided UX and UI design services for a prominent NYC-based eCommerce fashion brand that gets 20K visitors each month.
  • Designed and developed a custom virtual events WordPress website for United Nations conference listings, used and shared by hundreds of thousands of users worldwide.
  • Designed marketing materials for a prominent US-based tech company that were used in worldwide presentations, marketing initiatives, and internal communications. The materials helped increase customer retention and attract new customers globally.
Technologies: Adobe Illustrator, Adobe InDesign, Figma, Adobe Photoshop, Adobe After Effects, Adobe Experience Design (XD), Sketch, Web UX, App UX, App UI, App Design, Web Design

Art Director

2012 - 2016
TBA Digital
  • Designed a responsive website for a credit financing company, including the front-end style guide for maintaining the look and feel of the brand.
  • Designed a custom platform with a tablet/mobile app and CMS for managing construction projects with retail stores, done for a major retail company.
  • Designed an iOS app for mobile/tablet that showcased product photos and information for a major cosmetics company.
  • Created illustrations for storyboards to be used in animation for an appliance and energy company.
  • Designed a responsive website for a medical device company, and refreshed the look of their old website.
  • Led a team of ten in-house designers, including freelance designers on the web, mobile app, AR, and motion graphics projects.
  • Led the creative direction on the large web, mobile app, AR, and motion graphics projects for clients in the healthcare, biotech, education, energy, and financial industries.
  • Hired, coached, and reviewed the performance of five in-house design leads and oversaw their management of freelance designers.
Technologies: CSS, HTML, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sketch, InVision

Creative Director

2010 - 2012
Qwick Media
  • Designed a large touchscreen app for a leading university in Canada, which helped students and faculty navigate the campus and interact with a campus media feed.
  • Designed a large touchscreen app for a major car company, showcasing their features with animations, product videos, and images.
  • Designed a large touchscreen app for a hotel chain, assisting guests with wayfinding and an interactive hotel media feed.
  • Designed a touchscreen app for a major convention center, assisting attendants with wayfinding and an interactive conference feed.
  • Worked on the art direction and branding for the company's website and promotional material.
  • Led a team of three in-house designers, including freelance designers on an interactive touchscreen kiosk, web, and motion graphics projects.
  • Led the creative direction of interactive touchscreen kiosk, web, and motion graphics projects for clients in the automotive, hospitality, real estate, and financial industries.
  • Hired, coached, and reviewed the performance of three in-house design leads and oversaw their management of freelance designers.
Technologies: CSS, HTML, Adobe Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision

Staff Photojournalist

2005 - 2006
The Chronicle
  • Photographed daily newspaper features, both for front page and inside story leads in multiple cities in Washington State.
  • Photographed a variety of sporting events from high school to college-level for features within the sports section of a daily newspaper.
  • Created pitches and photographed them for in-depth stories in various communities of Washington State.
Technologies: Adobe Photoshop, Photography, DSLR Photography, Photography Styling
2008 - 2010

Master's Degree in Digital Media

Centre for Digital Media - Vancouver, Canada

2006 - 2008

Bachelor of Arts Degree in Cinema Studies

University of Washington - Seattle, USA

2004 - 2006

Associate's Degree in Graphic Design

Centralia College - Centralia, USA

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