Matthew is a UX/UI professional who focuses on pragmatic customer-centric, data-driven solutions. Matthew is a CXO but started his career as a designer, then a front-end developer, and ultimately as a UX specialist, giving him a holistic and realistic understanding of project delivery. He's skilled in leadership and has built and managed both small teams and large departments.
I was hired to lead the UX for the Hedge Fund's website. In particular to help redefine the navigational systems. This involved new information architecture, micro interactions and redefining the hierarchy of information.
I designed and annotated both high and low fidelity wireframes for the responsive website, taking in to consideration the need for adaptive designs on mobile devices.
I created annotated interactive prototypes to to test concepts with customers and the client before developers began implementing the designs.
I worked with the client in live remote-white boarding sessions to ideate solutions, prioritise tasks and visually lay out the important user journeys and process flows.
Technologies: Sketch, Protopie
Chief Experience Officer (CXO)
2019 - PRESENT
Tent + Bear - (Fintech)
Served as the head of experience for T+B across all clients, championing good customer experience both from the perspective of end-users and the business.
Led the UX for IBMix in Dubai; hired to oversee UX principles across IBM's clients in Dubai.
Led the UX on the digital products currently in development for Al Arabiya, across television, web, and mobile app.
Implemented UX/UI principles across all clients. Developed design language systems (DLS) including cross-language component libraries, baseline grids, branding and design language/system rules.
Led the UX on Fintech clients, apps, and web-based B2B payment systems.
Technologies: Sketch, InVision
2017 - PRESENT
Built and led the creative department from four staff to over ten, championing customer-centric values both internally and with our clients.
Oversaw day to day management of the creative department from people management and mentoring through to handling budgets for staff hires and restructure.
Led the UX for numerous airline company websites in the UK.
Led the UX on various vehicle-leasing companies within the UK.
Led UX and UI work for all clients within that department.
Technologies: Sketch, InVision, AdobeXD
2019 - 2020
IBM - (Media, Technology, Finance)
I led and managed the joint UX/UI team in a collaborative project between IBM and their client's in-house team for Al Arabiya by MBC news.
Led the total re-architecture and re-design of two multilingual websites and two mobile phone applications within a 6-month engagement.
Active in task timing estimations for the department as well as overseeing all IA, UX, UI and prototyping.
Technologies: Sketch, AdobeCC, Protopie
2019 - 2019
Jaggards Bullion - (Fintech)
I gathered insights from the analytics data to identify clear personas and align user-journeys to them.
I mapped out user flows along with detailed wireframes across responsive web and mobile app.
I designed a luxury brand experience that made the process if investing and learning about commodity investing an enjoyable, efficient process.
Technologies: Sketch, Protopie
UX Strategy Director - Contract
2017 - 2017
Resolved a number of specific complex user journeys through flows, maps, and wireframing.
Digital Creative Director
2016 - 2016
Jack Morton Worldwide
Led UI and facilitated UX and digital strategy on client work and internal change management and process definition/implementation.
Implemented new internal digital delivery process.
Led global branding for $21.6 billion corporation.
Delivered pitch decks for finance, automotive, and technology corporations.
Technologies: Sketch, InVision, Adobe Photoshop
Digital Team Leader
2014 - 2016
Led the TTB digital team through product rebrands and launch. Served as the line manager to the creative team.
Oversaw the creative for three sales websites, one CRM website, and two mobile apps. Increased online sales from 12-22% within the first 2 months of launch (exceeding targets) and grew this to a total business increase of 40 to 60% of sales conducted online by Q4.
Technologies: Sketch, InVision, Axure, Adobe CC
Senior Digital Designer
2011 - 2014
The Engine Group
Helped agency win 2 design/marketing awards for my work with T-Mobile (EE) and gamification for The Glenlivet.
Provided all-round digital and UX project leadership.