Matthew is a UX/UI professional who focuses on pragmatic customer-centric, data-driven solutions. Matthew is a CXO but started his career as a designer, then a front-end developer, and ultimately as a UX specialist, giving him a holistic and realistic understanding of project delivery. He's skilled in leadership and has built and managed both small teams and large departments.
Led the UX development for the client-facing website and helped to redefine the navigational systems. This involved new information architecture, micro-interactions, and redefining the hierarchy of information.
Designed and annotated both high and low-fidelity wireframes for the responsive website, considering the need for adaptive designs on mobile devices.
Created annotated interactive prototypes to test concepts with customers and the client before developers began implementing the designs.
Worked with the client via live remote-whiteboarding sessions to ideate solutions, prioritize tasks, and visually layout the important user journeys and process flows.
Technologies: ProtoPie, Sketch, Figma, Framer X
2019 - 2020
Led and managed the joint UI/UX team in a collaborative project between IBM and their client's in-house team for Al Arabiya by MBC news.
Led the total re-architecture and re-design of two multilingual websites and two mobile phone apps within a six-month engagement.
Participated in task timing estimations for the department and oversaw all IA, UX, UI, and prototyping.