Matthew is a UX/UI professional who focuses on pragmatic customer-centric, data-driven solutions. Matthew is a CXO but started his career as a designer, then a front-end developer, and ultimately as a UX specialist, giving him a holistic and realistic understanding of project delivery. He's skilled in leadership and has built and managed both small teams and large departments.
Led and managed the joint UX/UI team in a collaborative project between IBM and their client's in-house team for Al Arabiya by MBC news.
Led the total re-architecture and re-design of two multilingual websites and two mobile phone applications within a six-month engagement.
Was active in task timing estimations for the department as well as overseeing all IA, UX, UI, and prototyping.
Technologies: ProtoPie, Adobe CC, Sketch
2019 - 2019
Jaggards Bullion - (Fintech)
Gathered insights from the analytics data to identify clear personas and align user-journeys to them.
Mapped out user flows along with detailed wireframes across responsive web and mobile app.
Designed a luxury brand experience that made the process of investing and learning about commodity investing an enjoyable, efficient process.
Technologies: ProtoPie, Sketch
UX Strategy Director - Contract
2017 - 2017
Resolved a number of specific complex user journeys through flows, maps, and wireframing.
Digital Creative Director
2016 - 2016
Jack Morton Worldwide
Led UI and facilitated UX and digital strategy on client work and internal change management and process definition/implementation.
Implemented a new internal digital delivery process.
Led global branding for US $21.6 billion corporation.
Delivered pitch decks for finance, automotive, and technology corporations.
Technologies: Adobe Photoshop, InVision, Sketch
Digital Team Leader
2014 - 2016
Led the TTB digital team through product rebrands and launch. Served as the line manager to the creative team.
Oversaw the creative for three sales websites, one CRM website, and two mobile apps. Increased online sales from 12-22% within the first 2 months of launch (exceeding targets) and grew this to a total business increase of 40 to 60% of sales conducted online by Q4.
Technologies: Adobe CC, Axure, InVision, Sketch
Senior Digital Designer
2011 - 2014
The Engine Group
Helped agency win two design/marketing awards for my work with T-Mobile (EE) and gamification for The Glenlivet.
Provided all-round digital and UX project leadership.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop