Matthew Wheeler, Designer in London, United Kingdom
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Matthew Wheeler

Verified Expert  in Design

Bio

Matthew has led product design and research strategy within multi-year relationships with Fortune 500 companies like Wayfair and exciting startups like Pitch.com. His leadership resulted in impressive experiences in a pioneer AR and VR spatial LiDAR tech product—setting new standards and driving spatial technology specialist Pupil toward successful funding.

Portfolio

Work Experience

Founder & Product Designer

2016 - PRESENT
True to Form - Experience Design Studio
  • Led experience design and research strategy in multi-year relationships within fintech, adtech, medtech, and startup industries.
  • Balanced friction between clients' business goals and users' pain points with research, always maintaining a clear, human-first approach to design.
  • Executed deep evidence-based user research and testing via onsite contextual inquiry and remote interviews for many clients.
  • Collaborated with internal product teams while providing diverse stakeholders with a north star as inspiration drivers for long-term product vision.
  • Achieved 100% funding success for multiple clients through MVP creation and prototyping.
Technologies: Airtable, Notion, Figma, CX Strategy, User Interface (UI), Web UX, Data Visualization, Healthcare, Dashboard Design, Dashboards, Mobile UX Design, Web UI, Mobile UI Design, CSS, Web App Design, SaaS Design, Wireframing, Marketplaces, UI Design, eCommerce, Design Systems, Information Architecture (IA), UX Writing, Usability Testing, Prototyping, Gamification

Head of Design

2016 - 2018
Pupil
  • Oversaw product design, research strategy, and brand communications.
  • Directed all products and design of this ambitious spacial-tech startup.
  • Managed the product design team and handled mobile, AR, and VR concepts.
  • Led the visual design stages from concept and testing to final handoff to engineering.
Technologies: User Flows, Product Discovery, Digital Branding, UX Branding, Figma, CX Strategy, Notion, User Interface (UI), Web UX, Data Visualization, Healthcare, Dashboard Design, Dashboards, Mobile UX Design, Web UI, UX Design, Mobile UI Design, CSS, Web App Design, Wireframing, Marketplaces, UI Design, eCommerce, Design Systems, Information Architecture (IA), UX Writing, Usability Testing, Prototyping, Gamification

Product Design Lead

2011 - 2014
Fyber
  • Engaged in varied UI/UX product design lead roles, collaborating with agencies whose clients included Samsung and Coca-Cola.
  • Designed wireframes and high-fidelity interfaces and prototyped the end-to-end experience for both client ad units and Fyber's B2B adtech platform.
  • Articulated the product vision, which I validated with UX audits and user research.
  • Established Fyber's ad partnership monetization art department.
Technologies: After Effects CC, CX Strategy, User Interface (UI), Web UX, Mobile UX Design, Web UI, UX Design, Mobile UI Design, Web App Design, SaaS Design, Wireframing, UI Design, eCommerce, Information Architecture (IA), UX Writing, Usability Testing, Prototyping

Skills

Tools

After Effects CC, Principle, Airtable

Platforms

Figma

Industry Expertise

Healthcare

Languages

CSS

Other

Product Discovery, User Flows, Fintech, Product Design, User Experience (UX), UX Thinking, User Interface (UI), CX Strategy, UI Design, Web UX, Data Visualization, Dashboard Design, Dashboards, Mobile UX Design, Web UI, UX Design, Mobile UI Design, Web App Design, SaaS Design, Wireframing, Marketplaces, Design Systems, Information Architecture (IA), UX Writing, Usability Testing, Prototyping, Gamification, Notion, Digital Branding, UX Branding, Artwork, Branding, eCommerce, eCommerce UX, eCommerce UI

Experience

  • User Interface (UI) - 13 years
  • Product Design - 12 years
  • User Experience (UX) - 11 years
  • User Flows - 10 years
  • CX Strategy - 9 years
  • Product Discovery - 8 years
  • Figma - 4 years
  • Notion - 2 years
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