Md. Ashiful Haque
Verified Expert in Design
Designer
Central, Singapore
Toptal member since February 28, 2019
Ashiful is a passionate designer who creates functional, meaningful, and beautiful designs. He seeks to simplify the relationship between people and interactive products while always considering the business goals and technological constraints. Ashiful believes that small interactions can make a big difference in people’s lives.
Portfolio
PathaoFood App
Work Experience
Senior UX Designer
Love Bonito
- Enhanced the digital shopping journey at Love Bonito through meticulous research and data analysis.
- Pioneered user-focused design strategies to innovate intuitive interfaces and elevate the customer experience.
- Spearheaded initiatives that both met customer requirements and significantly contributed to business expansion.
- Optimized the online shopping experience by creating intuitive customer journeys, boosting user satisfaction and business growth for Love Bonito.
Product Designer
Grab Holdings
- Designed the end-to-end experience of the driver onboarding flow that impacts driver acquisition for Southeast Asia's leading super app, offering a suite of services.
- Designed the learning system for the drivers that impacts driver retention and engagement.
- Worked on design-led projects to identify and tackle intrinsically challenging problems involving multiple dependencies.
- Conducted and facilitated requirements, design, and implementation reviews and critiques to deliver artifacts that set the standard for design excellence, from ideation to prototypes to validation.
Senior UI/UX Designer
Aleph-Labs
- Developed and drove design solutions for applications, software, and other forms of interfaces.
- Took an active and hands-on role in supporting the creative, engineering, and project/account management teams.
- Worked closely with renowned global clients across southeast Asia and was responsible for conducting user and stakeholder research activities.
- Conducted user interviews, ideation sessions, usability studies, and other user research techniques to inform a human-centered design for the projects.
Senior UI Designer
Pathao
- Designed a dynamic app-based platform that provides on-demand transportation, food delivery, logistics, and payment services.
- Contributed to the UI design phase of lifecycle and coordinated with product design, engineering, and business analyst teams.
- Participated in design sprints and jam sessions for ideation, prototyping, and testing ideas with specifically targeted users.
- Created and maintained a design system and style guide for rolling out higher quality, more consistent UIs faster.
- Initiated and implemented fundamental usability and aesthetic properties in user interface designs.
- Drew upon user research for insights to enhance design suggestions.
UI/UX Designer
Archimedes Digital
- Designed web, dashboards, mobile apps projects of museums, archives, libraries, and digital humanists.
- Created wireframes, user flows and sitemaps to effectively communicate interaction and design ideas.
- Established and promoted design guidelines, best practices, and standards.
- Coordinated with programmers to strategize and execute user interfaces.
- Managed complex data sets in easily comprehensible ways.
UI/UX Designer
Btech Solution Private Ltd.
- Collaborated with product management and engineering to define and implement innovative solutions.
- Executed all the visual design stages from the initial concept to the final hand-off to engineering.
- Collaborated on scenarios, end-to-end experiences, and screen designs.
- Conceptualized original ideas that were simple and user-friendly.
- Created interactive prototypes to validate and test ideas.
UI/UX Designer
CloudlyIO, Inc.
- Designed a learning management system (LMS) from start to finish.
- Worked both on the web platform and the mobile application.
- Performed UI client presentations at various project stages.
- Built quick sketches and wireframes to conceptualize design.
- Defined visual elements, product elements, and the overall design.
Education
Bachelor's Degree in History
University of Dhaka - Dhaka, Bangladesh
Skills
Tools
InVision, Figma, Adobe Photoshop, Sketch, Principle, Adobe Experience Design (XD), Zeplin, Slack, Sketch Plugins, InVision App, Miro, DataTables, Adobe Illustrator, Flinto, Adobe After Effects, Marvel App, Draw.io, Balsamiq, Google Slides, Trello, Jira, ProtoPie, Hotjar, Google Analytics, Tableau, iBooks Author
Platforms
Mobile, OS X, iOS, Android, Web, Shopify, Webflow
Industry Expertise
Travel & Leisure, Insurance, Hotels & Lodging, Events
Languages
HTML, CSS
Other
Product Design, Prototyping, Web App UI, Websites, Responsive Web Design (RWD), Dashboards, Rapid Prototyping, UI Animation, iOS App Design, Android App Design, Dashboard Design, Web Design, Mobile App Design, Web App Design, Visual Design, UI Motion, Mobile UI, Design Systems, UI Design, User Interface (UI), Project Management, User Experience (UX), UX Design, Mobile Design, Data Visualization, Mobile First, User Research, eCommerce UI, eCommerce UX, Web App UX, eCommerce, Layout Design, Interaction Design (IxD), User Interviews, Product Detail Pages, Landing Page Design, Landing Pages, Landing Page Optimization, Interactive UI, Google Material Design, Responsive Design, Wireframing, Style Guides, Modular Design, Art, Mockups, MVP Design, Artificial Intelligence (AI), Fintech, Digital Banking, Branding, Finance, Software as a Service (SaaS), Gamification, Content Management Systems (CMS), Pixate, Overflow, Mobile App UI, Food Delivery Services, Android Material Design, Delivery, Wireframe to Product, Personas, Meal Delivery Services, User Needs, Mood Boards, iPhone, Booking, UI Style Guides, Rapid Sketching, Task Flows, iPhone X, Books, Persona Design, UI Components, Reading Interfaces, Inspiration, User Groups, Component Libraries, Bookkeeping, Ebooks, Ebook Design, Redesign, Website Redesign, Web UI, Responsive UI, Navigation Redesign, Organization, Front-end, Web UI Design, History, Responsive Layout, Culture, Paper Prototyping, UX Flows, Rapid Interactive Prototyping, Reading, Research Methods, Data Entry, Responsive Web Apps, Web Applications, Style Kits, UX Prototyping, User Roles, Desktop App Design, User Flows, User Acceptance Testing (UAT), User Personas, Jobs to be Done (JTBD), Information Architecture (IA), Case Studies, Print Design, Agile, Agile Sprints, Scrum, UIKit, PowerPoint Design, Sketching, Pencil Drawing, Design Sprints, Project Planning, Mind Mapping, Mood Board Design, Motion Interaction, Metabase, Notion, Fashion Design, Usability Testing, Data Analysis
Experience
- UI Design - 7 years
- UX Design - 7 years
- Product Design - 6 years
- iOS App Design - 6 years
- Android App Design - 6 years
- UI Animation - 6 years
- Design Systems - 5 years
- Project Management - 3 years
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