Meiji Ip
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since November 13, 2020
Meiji is a creative and innovative product designer with eight years of hybrid experience in digital products, advertising, and art direction. She has a portfolio of product design samples across mobile, AR, VR, and web platforms, for selections of clients in the lifestyle, luxury, beauty, fitness and well-being, and fintech industries.
Portfolio
Bleach London
Paysend Website Revamp
Cartier Amulette Launch
La Prairie Website Refresh
Work Experience
Freelance Art Lead
Self-employed
- Designed a football training app that was launched in 2020 for a widely recognized football academy/club.
- Designed an eCommerce application for an Italian fashion brand to enter the China market using a WeChat mini program.
- Designed a digital customization tool for a British fashion label and delivered the digital tool for Burberry Trench Bespoke, which was used for in-store VIP customers.
- Worked with Bleach London, a hair dye brand, to complete its website revamp and launched several key features during COVID-19. This work included decision-making based on data such as competitor research, user testing, and A/B testing.
- Transformed complex processes into a simple and friendly user experience.
Senior Product Designer
Paysend
- Led the process to revamp a website, including B2B, B2C, and company sectors, and provided solutions for global and localized pages.
- Redesigned the company website and improved brand coherence.
- Developed and maintained the website's design system and modular solutions, increasing productivity and independence in the business model.
Senior Art Director
Publicis Groupe
- Collaborated with a copywriter to tackle creative briefs from concept development to design execution, including TVC, print, digital ads, interactive design, and social campaigns.
- Sourced and organized briefs across projects, liaised with talents (illustrators, artists, and freelance designers) and production studios, and provided feedback on artwork or production.
- Ensured effective and consistent communication within and beyond the creative team, attended client meetings with the customer service team, and reviewed projects with and reported to the creative director.
Junior Art Director
Ogilvy
- Played a key role in creative ownership and development for the American Express account, including everything from brand campaigns to marketing communications.
- Generated ideas across multiple platforms, combining local cultures, consumer insights, and technology trends for our clients, with a focus on the luxury and retail sectors.
- Collaborated with senior creatives and creative directors to deliver new business pitches, demonstrating ideas through storyboards, high-fidelity mockups, and digital prototypes.
Creative Designer
Milton Exhibits
- Developed the visual identity and visuals for a corporate rebranding initiative. Provided assets for internal marketing, other departments, and external business partners.
- Took part in ideation and visualization and supported the business development team on pitching innovative exhibition ideas for B2B clients.
- Attended marketing training, design conferences, and industry events to gather information on creative trends, explore new ideas, and offer cutting-edge solutions to our clients.
Skills
Tools
Adobe, Miro, Confluence
Platforms
Figma, Shopify
Industry Expertise
Marketing, Fashion & Beauty
Other
Campaign Design, Art Direction, Interactive Design, Product Design, Customer Relationship Management (CRM), Digital Marketing, User Interface (UI), UX Design, User Testing, Responsive Design, UI Design, System Design, UI Maps, User Experience (UX), Creative Strategy, Branding, eCommerce, Mobile Web Design, Web Design, Mobile First, Mobile Design, App Design, Framer, Websites, Beauty Products, Fintech, Design Systems
Experience
- Interactive Design - 5 years
- User Interface (UI) - 5 years
- Product Design - 5 years
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