Melanie Löff-Bird, Designer in Berlin, Germany
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Melanie Löff-Bird

Verified Expert  in Design

Bio

With a background in front-end development and graphic design, Melanie fell in love with UX as a way to dig deeper into complex product challenges. From agencies to startups, she has brought thoughtful curiosity and process-driven organization to a variety of clients. No matter the project, she constantly seeks new ways to intuitively optimize experiences to balance user needs and business objectives.

Portfolio

Work Experience

Experience Designer

2018 - PRESENT
R/GA
  • Collaborated with interdisciplinary teams on a variety of client work, ranging from mobile app development to site launches.
  • Performed UX audits, user research organization, concepting, wireframing, and high-fidelity prototyping,.
Technologies: Airtable, Principle, InVision, Sketch, Wireframing, User Experience (UX)

Freelance Interaction Designer II

2018 - 2018
frog
  • Performed stakeholder interviews and assisted with MVP product strategy for development of BNY Mellon Wealth Management online platform.
Technologies: Airtable, Principle, InVision, Sketch, Wireframing, User Experience (UX)

Freelance User Experience Designer

2018 - 2018
Havas
  • Brought on to perform competitive audit and establish information architecture/ux strategy for online retail site.
Technologies: Principle, InVision, Sketch, Wireframing, User Experience (UX)

Designer, UX

2016 - 2017
Elephant
  • Developed wireframes, user flows and prototypes for a variety of clients such as Goldman Sachs, Comcast, and Teva.
  • Led creative meetings with key stakeholders.
  • Collaborated with product managers and development team in the implementation of large-scale financial product launch.
  • Organized and conducted user research sessions.
Technologies: Principle, InVision, Sketch, Wireframing, User Experience (UX)

Founding Designer

2015 - 2016
Medicom Technologies Inc.
  • Designed and developed a web/desktop product for transferring medical documents in collaboration with a 10-person startup team.
  • Worked with one other designer in the development of the first visual style guide for the product.
  • Collaborated with developers to strategize and validate new user flows.
Technologies: Principle, InVision, Sketch, Wireframing, User Experience (UX)

Front-end Development Intern

2015 - 2016
Big Pixel
  • Developed wireframes and user flows for mobile applications.
  • Debugged web and mobile apps with AngularJS and Ruby on Rails.
  • Collaborated with back-end ROR developer in the design and development of Phonegap application.
Technologies: InVision, Sketch, Ruby on Rails (RoR), AngularJS

Front-end Developer

2015 - 2015
Medicom Technologies Inc.
  • Developed front-end experiences with Sass and jQuery.
Technologies: jQuery, Sass

Creative Intern & Front-End Developer

2014 - 2014
Unison Agency
  • Performed front and back-end development work for responsive microsites.
  • Collaborated with a 2-3 creative team in the development of wireframes and UI for web/mobile projects.
Technologies: CSS, Drupal, Bootstrap, jQuery, HTML, Adobe Illustrator

Education

2013 - 2016

Bachelor's Degree in Graphic Design | Summa Cum Laude

NC State University - Raleigh, North Carolina

2015 - 2015

Courses in Drawing and Etching

Prague Institute - Prague, Czech Republic

2011 - 2013

Courses in Graphic Design and Business

American University - Washington, D.C.

Certifications

JULY 2019 - PRESENT

Insights for Innovation

IDEO

Skills

Tools

Sketch, InVision, Principle, ProtoPie, Adobe Illustrator, Airtable, Maze

Platforms

Figma, Drupal, iOS, Android

Languages

CSS, HTML, CSS3

Industry Expertise

Healthcare, Banking & Finance

Other

Wireframing, User Experience (UX), User Flows, Prototyping, UX Research, Web Design, Usability Testing, UX Strategy, Product Design, App Design, SaaS Design, Google Drive, jQuery, Bootstrap, AngularJS, Ruby on Rails (RoR), Sass, Medical Software, Desktop App Design, UX Design, Health IT, File Management, Web App UX, Web App Design, Web App Testing, Task Flows, Data Visualization, Mobile UX, Loans, Loans & Lending, Finance, Fintech, Mobile Banking, Web Portals, User Interviews, Stakeholder Interviews, Online Banking, Investment Banking, SAS Visual Analytics, Big Data, User Journeys, User Testing

Experience

  • Wireframing - 10 years
  • User Flows - 8 years
  • Prototyping - 8 years
  • User Experience (UX) - 8 years
  • UX Research - 5 years
  • Principle - 5 years
  • Usability Testing - 4 years
  • Figma - 3 years

Tools

  • Principle
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