Melissa Shimada

Designer in San Diego, CA, United States

Member since October 23, 2017

Melissa is a UX consultant with a 6+ year track record of creating award-winning websites and apps across industries. Her expertise includes research, strategy, ideation, heuristics, interaction design, information architecture, usability, data visualization, and UI. Whether you need design leadership or meticulous deliverables grounded in objectives, Melissa works effectively with interdisciplinary teams throughout the project lifecycle.

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Portfolio

Digital Design

Behr Hub & Spoke: Interior Decorating and eCommerce Mobile App
- Mobile UX
- Interactive Prototypes
- Axure RP Pro
- OmniGraffle
- UX Research
- UX Strategy
- UX Design
- iOS UX Design
- Storyboarding
- User Flows
- Wireframing
- Affinity Diagrams
- Usability Testing
- Stakeholder Interviews
- Requirements Matrices
- Sitemaps
- iOS
- Android
- eCommerce
The Hawking Effect: Movie Ad Campaign Responsive Web Data Visualization
- Information Architecture (IA)
- Ad Campaigns
- Film & Television
- Sitemaps
- User Flows
- Content Management Systems (CMS)
- OmniGraffle
- Web Applications
- Taxonomy
CyberU: Online Learning Responsive Web App
- E-learning
- Wireframing
- Annotated Wireframes
- Stakeholder Interviews
- User Interviews
- UX Research
- OmniGraffle
- Personas
- Competitor Analysis & Profiling
- Workshops
- UX Flows
- Content Management Systems (CMS)
- Information Architecture (IA)
- Requirements Matrices
- Adobe InDesign
- Adobe Photoshop
- Apps
- Mobile
- Responsive UX Design
- UX Design
Target Back to College eCommerce Chatbot
- Kik Bot
- User Flows
- App UX
- Chatbots
- eCommerce
- iOS
- Android
- Ad Campaigns
- Artificial Intelligence (AI)
- Task Flows
- Wireframing
- UX Design
Volkswagen Newsroom: Responsive News Website
- Responsive Web Design (RWD)
- Wireframing
- Annotated Wireframes
- UX Branding
- Cars
- Sitemaps
- Automotive
- News
- Blogs
- UX Design
Bike Subscription Service: Mobile and Kiosk Apps
- Bike Rentals
- Bike-share Systems
- Mobile
- Android
- iOS
- Voice Recognition
- Security
- Digital Kiosks
- Tablet UX
- User Experience (UX)
- UX Research
- Data Mining
- Competitor Analysis & Profiling
- Personas
- User Flows
- Mockups
- Wireframing
- UX Design

Employment

UX Consultant
2017 - PRESENT
Self-employed
- Advised clients and created deliverables pertaining to UX strategy, research, information architecture, data visualization, UI, product design, and interaction design.
- Coached agencies on how to approach clients with consideration to design, development, and budget constraints.
- Directed stakeholder meetings and workshops.
Technologies: InVision, Apple Keynote, Axure, OmniGraffle, Sketch, Adobe Illustrator, Adobe Photoshop, Adobe InDesign
UX Lead
2017 - 2017
Appetize
- Directed UX vision and strategy for mobile ordering SDK and POS apps for retail, restaurants, and concessions stands.
- Established how UX design integrates with product, engineering, and quality assurance.
- Balanced short-term agile/scrum deliverables with long-term UX strategy.
- Managed and mentored a team of designers.
Technologies: Apple Keynote, InVision, Sketch, Adobe InDesign, Adobe Photoshop
UX Designer
2015 - 2016
Deutsch
- Led UX and strategy on multidisciplinary teams to build responsive websites and apps for clients including Anthem, Target, Foster Farms, Taco Bell, and Volkswagen.
- Evangelized usability testing and rapid prototyping to expand client services.
Technologies: Apple Keynote, Axure, InVision, Adobe InDesign, Sketch
UX Designer
2014 - 2015
HYFN
- Executed UX and UI design for mobile apps and responsive websites for clients such as Behr, Cornerstone, CyberU, Fandango, FritoLay, Philosophy, and more.
Technologies: Sketch, Apple Keynote, Axure, InVision, Adobe Illustrator, Adobe Photoshop, OmniGraffle
Web Developer & Researcher
2013 - 2014
Qualcomm Institute at Calit2
- Directed and presented HCI research on museum technology, virtual reality, and health trackers.
- Published and presented findings at conferences.
- Managed social media, wrote articles, and coded websites for UCSD’s technology-enhanced learning and online course development initiatives.
Technologies: JavaScript, CSS, HTML, Tableau, Apple Keynote, Adobe Illustrator, Adobe Photoshop
UX Design Intern
2013 - 2013
Cinder
- Rapidly iterated prototypes of a mobile cooking app.
- Built company websites from UX and branding to visual design and front-end development.
Technologies: jQuery, CSS, HTML, Adobe Illustrator, Adobe Photoshop, Balsamiq

Education

Design Media Certificate in Visual Design
2013 - 2013
UC San Diego Extension - San Diego
Bachelor of Science Degree in Cognitive Science – Human Computer Interaction
2009 - 2013
UC San Diego - La Jolla

Experience

User Flows8 years
Qualitative Research8 years
Web App UX8 years
Wireframing8 years
Personas8 years
User Interviews8 years
Mobile Applications6 years
Responsive UX Design6 years

Location

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Designer in San Diego, CA, United States

Portfolio

Employment

UX Consultant

UX Lead

UX Designer

UX Designer

Web Developer & Researcher

UX Design Intern

Education

Experience

Location