Michael Laufbahn, Designer in Miami, FL, United States
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Michael Laufbahn

Verified Expert  in Design

Designer

Location
Miami, FL, United States
Toptal Member Since
March 1, 2018

Mike is a Miami-based artist and designer who currently is working as a designer at Magic Leap, where he focuses on branding, UI/UX, and AR/MR. He's worked with various startups to help create and implement brand strategies across multiple touchpoints, including brand identity, print collateral, digital (mobile and desktop), packaging, and industrial design. The common thread through the process is always human-centered design and research.

Adobe PhotoshopAdobe IllustratorAdobe Experience Design (XD)Art DesignArt DirectionCreative DirectionWebsitesResponsiveResponsive UIIllustrationWebsite CMSWeb DesignInternet of Things (IoT)UX BrandingBranding

Portfolio

Work Experience

UX Visual Designer

2015 - PRESENT
Magic Leap
  • Designed with spatial computing and emerging technologies in mind—helping to define what great UX is in mixed reality (MR).
  • Worked across departments on UX and visual collateral including marketing, software engineering, and studio art.
  • Designed a patent-pending GUI for mixed reality.
  • Helped to define design systems and best practices for a spatial UI.
Technologies: Adobe Experience Design (XD), Adobe Creative Suite

Lead Designer

2012 - PRESENT
Last Lauf Studio
  • Worked broadly across startup consulting, brand building, and social media content strategy/execution.
  • Designed for the various clients: Giphy, Maroon 5, Vice Media, Super Deluxe, and Niido/Airbnb.
  • Working in 3D, motion graphics, animations and GIF marketing—50 million impressions across multiple platforms.
Technologies: KeyShot, Rhino, Cinema 4D, Adobe Experience Design (XD), Adobe Creative Suite

Designer

2015 - 2015
Wayfinder Creative
  • Worked with a team of UX designers, industrial designers, and developers on a range of projects, including Underwriters Laboratory (UL) and Chabad Miami.
Technologies: Adobe Experience Design (XD), Adobe Creative Suite

Creative Director

2014 - 2015
Thesis Ventures
  • Helped six venture-back portfolio companies (one of which was acquired by Spotify) on all levels of brand execution from brand strategy to UI/UX to packaging to their industrial design.
  • Created social media strategies and collateral for various startups.
  • Developed pitch decks for various startups to help raise venture capital, including presentations for our own venture team and limited partners.
Technologies: KeyShot, Cinema 4D, Rhino, Adobe Creative Suite

Lead Designer

2013 - 2014
Design Aglow
  • Collaborated with a team of writers, marketing managers, strategists, and business developers to create unique products that help professional photographers succeed and grow their brands.
  • Crafted Design Aglow products including marketing suites, welcome packets, card sets, album designs, educational guides, interactive forms, and digital content.
Technologies: Adobe Experience Design (XD), Adobe Creative Suite
2017 - 2017

UX Certificate: Interaction Design License UXC#1012350 in Interaction Design

Nielsen Norman Group (NN/g) - Chicago, IL, USA

2008 - 2012

Bachelor of Fine Arts Degree in Industrial & Product Design

Massachusetts College of Art and Design - Boston, MA, USA

MAY 2017 - PRESENT

UX Certificate: Interaction Design License UXC#1012350

Nielson Norman Group

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