Michelle M Petrie

Michelle M Petrie

Designer
Raleigh, NC, United States
Member since October 15, 2018
From the beginnings of the internet, Michelle has launched campaigns, companies, products, and gone through more evolutions in technology than she can remember. Whether print or emerging technologies, her biggest strength lies in streamlining large amounts of information into driving ideas, above the bar visual solutions and brand advocacy.
Michelle is now available for hire
Portfolio
Digital Design
  • SEPI Engineering
  • ViiMed
  • InMotion Now
  • The BuildCoin Foundation
  • Phononic
  • NC State University - CMMTR
Employment
  • Creative Director/Principal
    2004 - PRESENT
    Petrie Creative
    • Provided hands-on UX strategy, UI visual design, and prototyping for various sectors.
    • Developed strategic branding solutions, creative direction, and internal marketing team collaborations.
    • Defined digital strategies that extend across business units, product teams, and geographic segments.
    • Managed outside creative and digital agencies.
    • Worked closely on collaborative solutions with developer teams.
    • Designed human-centered branding and UX for higher education, disruptive technologies, remotely distributed teams, and start-ups.
    Technologies: Sketch, Photoshop, Illustrator, InVision, Adobe Creative Suite
  • UX Design Manager/Interim Creative Director
    2017 - 2018
    Walk West Marketing
    • Provided hands-on design, wireframing, and art direction in Sketch for UX strategy and visual UI.
    • Led the iterative discovery process, build user-centered design assets, and validated those against marketing and stakeholder requirements.
    • Wrote and developed creative briefs and strategy documents.
    • Led client meetings, creative presentations, and stakeholder meetings.
    • Mentored the internal design and UX team members on integrating brand strategy into the UX and UI.
    • Served as the Creative Strategy Lead for research and direction on branding digital experiences and web platforms.
    Technologies: Sketch, Photoshop, Illustrator, InVision, Adobe Creative Suite
Education
  • Bachelor of Fine Arts degree in Design
    1991 - 1996
    University of Texas - Austin, Texas
Certifications
  • Advisory Board Member
    MARCH 2015 - PRESENT
    Triangle AMA
  • AIGA Member
    JANUARY 1998 - PRESENT
    AIGA
Experience
  • Creative Direction20 years
  • Brand Design20 years
  • User Experience (UX)15 years
  • UI Branding15 years
  • UI Design15 years
  • Visual Design15 years
  • Product Launches10 years
  • Sketch 44 years
Tools
  • Sketch 4

Location

Raleigh, NC, United States

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