From the beginnings of the internet, Michelle has launched campaigns, companies, products, and gone through more evolutions in technology than she can remember. Whether print or emerging technologies, her biggest strength lies in streamlining large amounts of information into driving ideas, above the bar visual solutions and brand advocacy.
Delivered UX Strategy, brand development, infographics and website design for this emerging cryptocurrency and blockchain non-profit, global startup, domiciled out of Zug, Switzerland.
Led creative, research,strategy and design for its partner companies' marketing teams.
Established brand and product trust in an unproven market space —resulting in a partnership with the government of Sao Paulo, Brazil to complete feasibility studies for lighting projects in 30+ municipalities.
Led and managed national multi-channel digital campaigns, and advertising projects at a large, fast-paced agency environment.
Worked with clients including Dell SMB, Ingenix/i3 Research, JC Penney, Universal Studios Florida, Courtyard Marriott, and the Wall Street Journal.
Led the account for Dell's SMB digital advertising campaigns online. Redefined their global product photography library, and worked with the development team to push the boundaries of new media with flash and cross-talk digital ads.
Worked remotely with the NYC office on gameplay design and UX for a microsite that targeted business class engagement.
Executed the WSJ's “Every Journey Needs a Journal” campaign into engaging interactive digital ads.