Michelle M Petrie, Designer in Raleigh, NC, United States
Michelle M Petrie

Designer in Raleigh, NC, United States

Member since December 5, 2018
From the beginnings of the internet, Michelle has launched campaigns, companies, products, and gone through more evolutions in technology than she can remember. Whether print or emerging technologies, her biggest strength lies in streamlining large amounts of information into driving ideas, above the bar visual solutions and brand advocacy.
Michelle is now available for hire


  • Creative Director/Principal

    2004 - PRESENT
    Petrie Creative
    • Provided hands-on UX strategy, UI visual design, and prototyping for various sectors.
    • Developed strategic branding solutions, creative direction, and internal marketing team collaborations.
    • Defined digital strategies that extend across business units, product teams, and geographic segments.
    • Managed outside creative and digital agencies.
    • Worked closely on collaborative solutions with developer teams.
    • Designed human-centered branding and UX for higher education, disruptive technologies, remotely distributed teams, and start-ups.
    Technologies: Adobe Creative Suite, InVision, Adobe Illustrator, Adobe Photoshop, Sketch
  • UX Design Manager/Interim Creative Director

    2017 - 2018
    Walk West Marketing
    • Provided hands-on design, wireframing, and art direction in Sketch for UX strategy and visual UI.
    • Led the iterative discovery process, build user-centered design assets, and validated those against marketing and stakeholder requirements.
    • Wrote and developed creative briefs and strategy documents.
    • Led client meetings, creative presentations, and stakeholder meetings.
    • Mentored the internal design and UX team members on integrating brand strategy into the UX and UI.
    • Served as the Creative Strategy Lead for research and direction on branding digital experiences and web platforms.
    Technologies: Adobe Creative Suite, InVision, Adobe Illustrator, Adobe Photoshop, Sketch


  • Bachelor of Fine Arts Degree in Design
    1991 - 1996
    University of Texas - Austin, Texas


  • Advisory Board Member
    MARCH 2015 - PRESENT
    Triangle AMA
  • AIGA Member



Raleigh, NC, United States

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