Michael Greenlees, Designer in Oulu, Finland
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Michael Greenlees

Verified Expert  in Design

Designer

Location
Oulu, Finland
Toptal Member Since
January 8, 2019

Mike is a product designer with over 15 years of experience. He's worked at a wide range of companies, from ASOS, where he designed two generations of native apps, to KIDLY, a new commerce store for discerning parents. Passionate about making original, beautiful online experiences, he's skilled in every phase of the design process, from UX audits, mood-boarding, and concept generation to prototyping and high-fidelity UI design.

Web DesignVisual DesignTypographyeCommerce UXUser Interface (UI)UI DesignProduct DesignMobile UIeCommerce DesignCreative DirectionAdobe Creative SuiteiOSSketchUX DesignAnimation

Portfolio

Work Experience

Creative Design, UX and Branding

2019 - PRESENT
Freelance Design via Toptal
  • Successfully redesigned renowned brands across different markets in both the UK and Europe.
  • Collaborated with clients to design online brands from the beginnings of the buying journey through to the completion of the checkout process.
  • Validated my expertise by conduction UX audits, ideation, and user testing sessions.
Technologies: InVision, Sketch, Adobe CC, Mobile UI, Prototyping, Creative Direction, iOS, Responsive Web Design (RWD), UI Prototyping, Figma, MacOS, Iconography, Shopify, Android, Mobile eCommerce, Web UI Design, Web Design, Copywriting

Freelance Designer (UI/UX and Branding)

2016 - 2018
Ihateironing
  • Handled the brand redesign including a redrawn logo symbol and typographic application and iconography.
  • Reworked key customer facing pages including the order forms, checkout, and service pages.
  • Created user testing questionnaires and handled the subsequent video testing sessions in order to improve the customer journey.
  • Led the animated social media video direction and creation.
  • Implemented the native and driver app iOS app design updates.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, Sketch, Mobile UI, Branding, Prototyping, Creative Direction, iOS, Responsive Web Design (RWD), UI Prototyping, Figma, Illustration, MacOS, Iconography, Apple Keynote, Mobile eCommerce, Web UI Design, Web Design

Freelance Design Lead

2015 - 2018
KIDLY
  • Oversaw the complete responsive design of the online store.
  • Led the creative direction and design across the campaigns and email marketing including the moving typography, animation, and video.
  • Worked in tandem with the head of art across marketing campaigns.
  • Crafted the UX design, including the prototyping and wireframing.
  • Worked closely with the tech team (front- and back-end) during the build and production of all the pages.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, Principle, Sketch, Mobile UI, Branding, Prototyping, Creative Direction, iOS, Responsive Web Design (RWD), UI Prototyping, Figma, MacOS, Iconography, Mobile eCommerce, Web UI Design, Web Design, Copywriting

Senior Designer

2010 - 2015
ASOS
  • Led the UI design of the desktop and mobile experiences including the design of three generations of award-winning ASOS apps for both Android and iOS.
  • Designed key eCommerce customer-facing pages for the site, including the homepage, category, subcategory, product pages, and checkout.
  • Liaised weekly with directors and product managers.
  • I mentored junior through to mid-weight UI/UX designers.
  • Was involved in running both remote and local user testing sessions.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, InVision, Sketch, Mobile UI, Prototyping, Creative Direction, iOS, Responsive Web Design (RWD), UI Prototyping, MacOS, Iconography, Android, Mobile eCommerce, Web UI Design, Web Design

Freelance Design Consultant

2009 - 2010
Thompson Reuters
  • Worked as a design consultant on a six-month digital project for a large media news site that provided information, including legal aid and advice, to third world countries in Africa and Central America.
  • Worked closely alongside the UX lead and front-end developers in designing the UI from the supplied wireframes.
  • Liaised directly with the head of digital and content editors.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, Mobile UI, Creative Direction, MacOS, Web UI Design, Web Design

Freelance UX/UI Designer

2009 - 2009
SimpleAs
  • Worked for SimpleAs, a business-to-business sales platform for manufacturers which started out primarily as an online stock management tool.
  • Provided the UI and UX design including wireframes, flows, iconography, and vector illustration.
  • Liaised directly with the founder and CEO via Skype and Slack.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, Sketch, Prototyping, Creative Direction, Responsive Web Design (RWD), UI Prototyping, Figma, MacOS, Iconography, Web UI Design, Web Design

UI Designer

2007 - 2008
Shelter
  • Redesigned the website layout while working alongside Head of Design—including the award-winning "House of Cards" campaign graphics.
  • Animated videos and Gif designs for the website homepage.
  • Assisted in the development of the creative concept.
Technologies: Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, Mobile UI, Prototyping, UI Prototyping, MacOS, Iconography, Apple Keynote, Web UI Design, Web Design

Freelance UI Designer

2006 - 2007
IMG Media
  • Created the UI design for the Ryder Cup Golf tournament (2007) and the Visa Rugby World Cup (2007).
  • Designed the 2007 Visa Rugby World Cup promotional website.
  • Crafted the UI design for Manchester United's forums and chat rooms.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, Mobile UI, Responsive Web Design (RWD), MacOS, Windows UI, Web UI Design
1999 - 2003

Bachelor's Degree with Honors in Computer Graphic Design

Wanganui School of Design - Whanganui, New Zealand

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