Mohamed Ismail
Verified Expert in Design
Product Designer
Ismail is a product designer with more than ten years of design experience and strong experience in design leadership and design systems. He has taken on creating successful experiences throughout his journey for several industries, including government, blockchain, fintech, telco, and digital. Being passion-driven and staying tuned to what's trending led Ismail to learn all about UI and UX, understanding different user journeys and how to make them enjoyable for users.
Portfolio
Work Experience
Product Designer
Zeddit Limited
- Delivered an improved onboarding experience that added value to the AI-as-a-service product.
- Collaborated closely with the team to quickly understand user needs and expectations during onboarding.
- Created a seamless and intuitive user experience to enhance customer satisfaction.
- Conducted a comprehensive review of the existing onboarding flow and screens.
- Provided design recommendations and enhancements to improve the onboarding experience based on past user data and feedback.
- Developed and delivered the final screens and design elements.
Design Systems Designer and Figma Expert
Variate Labs, Inc
- Created a component library on Figma using existing styles, fonts, and components.
- Rebuilt a component library on Figma to work as a publishable design system library.
- Documented the components' design specifications and added the annotations.
- Presented the work to the stakeholders to gather feedback and apply the new changes.
- Worked with another designer in the design team to plan new features and components.
UX/UI Designer
Duricare, Inc. (DBA Complicore)
- Designed the notification and action center where the customers are notified when to submit documents and fix issues on a document management platform.
- Engaged with stakeholders to gather requirements, define personas, and map the user journey.
- Worked closely with developers to ensure a smooth shipping process.
- Created high-fidelity prototypes by adopting the Tailwind design library.
Product Design Lead — Design Systems
Securrency
- Led an end-to-end product design to build a white-labeled design system so that the team can scale products and platforms faster and consistently.
- Worked closely with the marketing team to ensure accessibility across all designs.
- Led the discussions and collaborated with the engineering team to produce the design tokens and decide how the handoff process would look.
- Established the request changes process to ensure consistency, scalability, and compatibility.
- Defined all the activities and tasks in Jira at each project step, from strategy to execution and documentation.
- Followed the Atomic Design approach to create the design library's atoms, molecules, and organisms.
- Documented the design specifications of the components and created the change backlog.
Senior Experience Consultant
Valtech
- Designed the MVP of an automated and intelligent iPad app for in-store agents. Average workflow speed increased by 35%.
- Improved user satisfaction by 12% by introducing the performance feature to tailor the needs of agents struggling to enter their commission reports manually.
- Led a small team to establish a cross-platform design system which increased design speed by 27% while collaborating with a junior designer, product team manager, and a team of SWEs. Defined project strategy, roadmap, and scope of work in Jira.
- Drove design discussions with stakeholders to showcase concept designs, mockups, and high-fidelity wireframes and to ensure business and user goals were met.
- Mapped several user journeys and user flows and helped create personas and user stories.
- Conducted user research activities and usability testing sessions to ensure all designs matched customer expectations.
- Facilitated design sprints and stakeholder workshops to solve critical problems and bring alignment.
UX/UI Lead
Bnsights
- Led end-to-end design to revamp the UX of the TDRA government portal, which is used by more than 5 million users.
- Drove a human-centered design approach and influenced the design direction through UX.
- Contributed to research efforts to understand user pain points and introduce comprehensive customer journeys.
- Created user flows and defined information architecture for all customer touchpoints.
- Worked closely with the engineering team to ensure compatibility and consistency.
Senior UI/UX Designer
ITWorx
- Collaborated with a cross-functional team in TAMM projects to create user stories, personas, and user flows for various customer engagement components.
- Improved the UX of the TAMM mobile app installed on more than one million citizens' smartphones. I also helped the team to develop the design system.
- Crafted and implemented UX solutions for Abu Dhabi Government Entities.
- Led UX efforts for several international projects and products. I participated in large-scale proposal preparations. I collaborated closely with product managers, developers, and CTO to meet business goals.
- Designed for ITWorx partners such as Microsoft, Pfizer, Sitecore, Otis, and several governments in the MEA region.
- Introduced interactive prototypes and deliverables of both interaction and visual designs.
- Collaborated with cross-functional teams to assure continuous delivery.
Senior UI Designer
Omnas
- Acted as a UI designer to craft human-centric designs and interfaces.
- Worked closely with the development team to deliver multiple products and projects.
- Built responsive and reusable web apps using HTML and CSS.
UI Designer and UI Developer
Tech World
- Created human-centric experiences for both mobile and desktop.
- Defined customer requirements and translated them into visual schematics.
- Shipped user-centric, pixel-perfect, and accessible user experiences in close collaboration with stakeholders, product managers, and developers.
- Converted designs into websites using HTML, CSS, and Bootstrap.
Web and Graphic Designer
Techno Links
- Led a team of two designers to create user experience solutions.
- Served as a graphic designer to create branding and digital marketing campaigns for several clients.
- Created websites by using HTML, CSS, and Bootstrap.
Junior Web Designer
Uadoo
- Created human-centric interfaces and experiences.
- Converted screens from PSD files to responsive HTML projects.
- Delivered suitable designs to the back-end developers.
Education
Bachelor's Degree in Business Administration
Delta Academy for Computers - Mansourah, Egypt
Certifications
How to Build Habit-forming Products
Udemy
User Interface Design Specialization
University of Minnesota | via Coursera
Evaluating User Interfaces
University of Minnesota | via Coursera
Prototyping and Design
University of Minnesota | via Coursera
User Reseearch and Design
University of Minnesota | via Coursera
Introduction to UI Design
University of Minnesota | via Coursera
Professional Diploma in Web Design
YAT Learning Centers
Experience
Tools
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