Mohamed Ismail, Designer in Dubai, United Arab Emirates
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Mohamed Ismail

Verified Expert  in Design

Product Designer

Location
Dubai, United Arab Emirates
Toptal Member Since
December 17, 2021

Ismail is a product designer with more than ten years of design experience and strong experience in design leadership and design systems. He has taken on creating successful experiences throughout his journey for several industries, including government, blockchain, fintech, telco, and digital. Being passion-driven and staying tuned to what's trending led Ismail to learn all about UI and UX, understanding different user journeys and how to make them enjoyable for users.

Portfolio

Work Experience

Product Designer

2022 - 2022
Zeddit Limited
  • Delivered an improved onboarding experience that added value to the AI-as-a-service product.
  • Collaborated closely with the team to quickly understand user needs and expectations during onboarding.
  • Created a seamless and intuitive user experience to enhance customer satisfaction.
  • Conducted a comprehensive review of the existing onboarding flow and screens.
  • Provided design recommendations and enhancements to improve the onboarding experience based on past user data and feedback.
  • Developed and delivered the final screens and design elements.
Technologies: Onboarding, User Onboarding, B2B, Product Design, SaaS Design, UX Design, UI Design, UX Review, Tools

Design Systems Designer and Figma Expert

2022 - 2022
Variate Labs, Inc
  • Created a component library on Figma using existing styles, fonts, and components.
  • Rebuilt a component library on Figma to work as a publishable design system library.
  • Documented the components' design specifications and added the annotations.
  • Presented the work to the stakeholders to gather feedback and apply the new changes.
  • Worked with another designer in the design team to plan new features and components.
Technologies: Figma, Design Systems, Web UI, Web UX, Visual Design, Web App Design, UI Components, Component Libraries, Atomic Design, Style Guides, UI Style Guides, User Interface (UI), Design Leadership, UX Design, UI Patterns, UI Libraries, Design Libraries, Document Design, Feature Prioritization, Architecture

UX/UI Designer

2022 - 2022
Duricare, Inc. (DBA Complicore)
  • Designed the notification and action center where the customers are notified when to submit documents and fix issues on a document management platform.
  • Engaged with stakeholders to gather requirements, define personas, and map the user journey.
  • Worked closely with developers to ensure a smooth shipping process.
  • Created high-fidelity prototypes by adopting the Tailwind design library.
Technologies: Product Design, Figma, User Journeys, Web App Design, UX Design, UI Design, Iterative Design, B2B, B2C, Tailwind CSS, User Personas, Dashboard Design, Consumer Products, Apps, App Design, Product Discovery, Enterprise SaaS, UX Wireframes, Feature Prioritization, Architecture, Tools

Product Design Lead — Design Systems

2021 - 2022
Securrency
  • Led an end-to-end product design to build a white-labeled design system so that the team can scale products and platforms faster and consistently.
  • Worked closely with the marketing team to ensure accessibility across all designs.
  • Led the discussions and collaborated with the engineering team to produce the design tokens and decide how the handoff process would look.
  • Established the request changes process to ensure consistency, scalability, and compatibility.
  • Defined all the activities and tasks in Jira at each project step, from strategy to execution and documentation.
  • Followed the Atomic Design approach to create the design library's atoms, molecules, and organisms.
  • Documented the design specifications of the components and created the change backlog.
Technologies: Figma, Jira, Confluence, Miro, GitHub, Material UI, Material Design, iOS, Human Interface Design, Design Systems, Atomic Design, High-fidelity Prototypes, Presentations, Cross-platform UX, CX Strategy, System Design, Dashboard Design, Native Mobile Apps, Component Libraries, Google Material Design, Consumer Products, Apps, App Design, Illustration, Marketplace Design, Onboarding, Product Discovery, Monetization, UX Wireframes, Feature Prioritization, Architecture

Senior Experience Consultant

2021 - 2022
Valtech
  • Designed the MVP of an automated and intelligent iPad app for in-store agents. Average workflow speed increased by 35%.
  • Improved user satisfaction by 12% by introducing the performance feature to tailor the needs of agents struggling to enter their commission reports manually.
  • Led a small team to establish a cross-platform design system which increased design speed by 27% while collaborating with a junior designer, product team manager, and a team of SWEs. Defined project strategy, roadmap, and scope of work in Jira.
  • Drove design discussions with stakeholders to showcase concept designs, mockups, and high-fidelity wireframes and to ensure business and user goals were met.
  • Mapped several user journeys and user flows and helped create personas and user stories.
  • Conducted user research activities and usability testing sessions to ensure all designs matched customer expectations.
  • Facilitated design sprints and stakeholder workshops to solve critical problems and bring alignment.
Technologies: Figma, Design Systems, Design Sprints, User Research, UI Design, UX Design, iOS App Design, Android UI Design, Blockchain, Fintech, UIKit, MVP Design, Mobile UX, Benchmarking, Heuristic Review, UX Leadership, Rapid Prototyping, Rapid Interactive Prototyping, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Responsive Layout, Responsive Web Apps, Responsive UX Design, Responsive Design, SaaS, SaaS Design, Mobile UX Design, Mobile UI, Mobile UI Design, Adobe Suite, iOS, UI Motion, Interactive UI, Interactive UX, Interactive Design, Interactive Web Design, iOS Design Guidelines, User Journeys, Iterative Design, B2B, B2C, Typography, Color Theory, User Onboarding, Web UX, Communication, Research, App UX, Low-fidelity Prototypes, Dashboards, Mockups, Smart Contracts, Contract Management, UX Review, A/B Testing, Android, UX Architecture, Charts, Data Visualization, Maps, Graphics, Crypto, UX Research, High-fidelity Prototypes, Presentations, Cross-platform UX, CX Strategy, System Design, User Personas, Dashboard Design, User Interviews, Native Mobile Apps, Component Libraries, Consumer Products, Apps, App Design, Illustration, Mobile-first Design, Marketplace Design, Onboarding, Gamification, Product Discovery, Enterprise SaaS, Monetization, UX Wireframes, Feature Prioritization, Architecture, eCommerce Design

UX/UI Lead

2020 - 2021
Bnsights
  • Led end-to-end design to revamp the UX of the TDRA government portal, which is used by more than 5 million users.
  • Drove a human-centered design approach and influenced the design direction through UX.
  • Contributed to research efforts to understand user pain points and introduce comprehensive customer journeys.
  • Created user flows and defined information architecture for all customer touchpoints.
  • Worked closely with the engineering team to ensure compatibility and consistency.
Technologies: Sketch, XMind, Zeplin, InVision App, UI Design, UX Design, Web App Design, Usability Testing, UIKit, MVP Design, Mobile UX, Benchmarking, Heuristic Review, UX Leadership, Rapid Prototyping, Rapid Interactive Prototyping, Figma, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Responsive Layout, Responsive Web Apps, Responsive UX Design, Responsive Design, Responsive Email Templates, SaaS, SaaS Design, Mobile UX Design, Mobile UI, Mobile UI Design, Adobe UX, Adobe Creative Suite, Adobe Suite, UI Motion, Interactive UI, Interactive UX, Interactive Design, Interactive Dashboards, Interactive Web Design, iOS Design Guidelines, User Journeys, Iterative Design, B2B, B2C, Typography, Color Theory, User Onboarding, Web UX, Communication, Research, App UX, Low-fidelity Prototypes, Mockups, UX Review, A/B Testing, Android, Startups, UX Architecture, Charts, Data Visualization, Maps, Graphics, UX Research, High-fidelity Prototypes, Presentations, Cross-platform UX, CX Strategy, System Design, User Personas, Dashboard Design, User Interviews, Native Mobile Apps, Apps, App Design, Illustration, Onboarding, Product Discovery, UX Wireframes, Feature Prioritization, Architecture

Senior UI/UX Designer

2016 - 2020
ITWorx
  • Collaborated with a cross-functional team in TAMM projects to create user stories, personas, and user flows for various customer engagement components.
  • Improved the UX of the TAMM mobile app installed on more than one million citizens' smartphones. I also helped the team to develop the design system.
  • Crafted and implemented UX solutions for Abu Dhabi Government Entities.
  • Led UX efforts for several international projects and products. I participated in large-scale proposal preparations. I collaborated closely with product managers, developers, and CTO to meet business goals.
  • Designed for ITWorx partners such as Microsoft, Pfizer, Sitecore, Otis, and several governments in the MEA region.
  • Introduced interactive prototypes and deliverables of both interaction and visual designs.
  • Collaborated with cross-functional teams to assure continuous delivery.
Technologies: Sketch, Adobe Experience Design (XD), Photoshop CC, Illustrator CC, After Effects CC, UIKit, MVP Design, Mobile UX, Benchmarking, Heuristic Review, UX Leadership, Rapid Prototyping, Rapid Interactive Prototyping, Figma, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Responsive Layout, Responsive Web Apps, Responsive UX Design, Responsive Design, Responsive Email Templates, SaaS, SaaS Design, Mobile UX Design, Mobile UI, Mobile UI Design, eCommerce UX, eCommerce UI, Adobe UX, Adobe Creative Suite, Adobe Suite, Adobe Fireworks, iOS, UI Motion, Motion Graphics, Interactive UI, Interactive UX, Interactive Design, Business Intelligence (BI), Interactive Web Design, iOS Design Guidelines, User Journeys, Iterative Design, B2B, B2C, Typography, Color Theory, Web UX, Communication, Research, App UX, Low-fidelity Prototypes, Dashboards, Mockups, UX Review, A/B Testing, Android, UX Architecture, Charts, Data Visualization, Maps, Graphics, UX Research, High-fidelity Prototypes, Presentations, Cross-platform UX, User Personas, Dashboard Design, Native Mobile Apps, Apps, App Design, Illustration, Logo Design, Mobile-first Design, Marketplace Design, Onboarding, Gamification, UX Wireframes, Architecture, eCommerce Design

Senior UI Designer

2015 - 2016
Omnas
  • Acted as a UI designer to craft human-centric designs and interfaces.
  • Worked closely with the development team to deliver multiple products and projects.
  • Built responsive and reusable web apps using HTML and CSS.
Technologies: Adobe Experience Design (XD), Photoshop CC, Illustrator CC, After Effects CC, Mobile UX, UX Leadership, Rapid Prototyping, Rapid Interactive Prototyping, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Responsive Layout, Responsive Web Apps, Responsive UX Design, Responsive Design, Responsive Email Templates, Adobe UX, Adobe Creative Suite, Adobe Suite, Adobe Fireworks, UI Motion, Landing Page Design, Interactive Design, iOS Design Guidelines, Iterative Design, Typography, Color Theory, Web UX, Low-fidelity Prototypes, Dashboards, Mockups, Startups, WordPress, UX Architecture, Graphics, High-fidelity Prototypes, Apps, Illustration, Logo Design

UI Designer and UI Developer

2014 - 2015
Tech World
  • Created human-centric experiences for both mobile and desktop.
  • Defined customer requirements and translated them into visual schematics.
  • Shipped user-centric, pixel-perfect, and accessible user experiences in close collaboration with stakeholders, product managers, and developers.
  • Converted designs into websites using HTML, CSS, and Bootstrap.
Technologies: Adobe Photoshop, Adobe Illustrator, Web Design, Mobile Design, Mobile App UI, Mobile App Design, HTML, CSS, Mobile UX, UX Leadership, Rapid Prototyping, Rapid Interactive Prototyping, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Responsive Layout, Responsive Web Apps, Responsive UX Design, Responsive Design, Responsive Email Templates, Mobile UX Design, Mobile UI, Mobile UI Design, Adobe UX, Adobe Creative Suite, Adobe Suite, iOS, UI Motion, Landing Page Design, iOS Design Guidelines, Iterative Design, Typography, Color Theory, Web UX, Communication, Low-fidelity Prototypes, Dashboards, Mockups, Startups, WordPress, UX Architecture, Graphics, High-fidelity Prototypes, Dashboard Design, Native Mobile Apps, Apps, Illustration, Logo Design, Mobile-first Design, Onboarding

Web and Graphic Designer

2013 - 2014
Techno Links
  • Led a team of two designers to create user experience solutions.
  • Served as a graphic designer to create branding and digital marketing campaigns for several clients.
  • Created websites by using HTML, CSS, and Bootstrap.
Technologies: Web Design, Graphic Design, Front-end Development, Digital Branding, Branding, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Responsive Layout, Responsive Web Apps, Responsive UX Design, Responsive Design, Responsive Email Templates, Mobile UX Design, Mobile UI, Mobile UI Design, Adobe UX, Adobe Creative Suite, Adobe Suite, Iterative Design, Typography, Color Theory, Web UX, Communication, Low-fidelity Prototypes, Dashboards, Mockups, Startups, WordPress, UX Architecture, Graphics, Illustration, Logo Design

Junior Web Designer

2012 - 2013
Uadoo
  • Created human-centric interfaces and experiences.
  • Converted screens from PSD files to responsive HTML projects.
  • Delivered suitable designs to the back-end developers.
Technologies: Adobe Photoshop, Adobe Illustrator, User Interface (UI), User Experience (UX), Responsive Web Design (RWD), Responsive Layout, Responsive Web Apps, Responsive UX Design, Responsive Design, Responsive Email Templates, Mobile UX Design, Mobile UI, Mobile UI Design, Adobe UX, Adobe Creative Suite, Adobe Suite, Typography, Color Theory, Web UX, Communication, Dashboards, Mockups, Startups, WordPress, Graphics, Logo Design
2005 - 2009

Bachelor's Degree in Business Administration

Delta Academy for Computers - Mansourah, Egypt

SEPTEMBER 2021 - PRESENT

How to Build Habit-forming Products

Udemy

JANUARY 2019 - PRESENT

User Interface Design Specialization

University of Minnesota | via Coursera

NOVEMBER 2018 - PRESENT

Evaluating User Interfaces

University of Minnesota | via Coursera

OCTOBER 2018 - PRESENT

Prototyping and Design

University of Minnesota | via Coursera

SEPTEMBER 2018 - PRESENT

User Reseearch and Design

University of Minnesota | via Coursera

AUGUST 2018 - PRESENT

Introduction to UI Design

University of Minnesota | via Coursera

OCTOBER 2010 - PRESENT

Professional Diploma in Web Design

YAT Learning Centers

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