Monica Gussow

Designer in Makawao, HI, United States

Member since February 9, 2017

Monica is a multidisciplinary art director and designer bringing a decade and a half of experience to the table. She's spent the first part of her career designing for national magazines like People and CosmoGIRL. More recently, she's been building brands through visual design and art-direction—creating websites, identities, various digital and print collateral, and more.

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Portfolio

Digital Design

Kokatat Website Redesign
- eCommerce Design
- eCommerce UX
- Blog Design
- Website Redesigns
- Design
- Wireframing
- Style Guides
- Sitemaps
- Adobe Photoshop
- Information Architecture (IA)
- Typography
- Color Selection
- UX Design
Hydro Flask Program Launch and Microsite
- Layout Design
- Concepting
- Web Design
- Product Launch
- eCommerce Design
- Art Direction
- Design
Sea to Summit Brand Identity and Guidelines
- Graphic Design
- Brand Identity
- Brand Guidelines
- Typography
- Color Selection
- Package Design
- Print Layout
Terramar Website Redesign
GIRO DPS App
- Adobe Suite
- Layout Design
- Story Mapping
- Graphic Design
- Interaction Design (IxD)
Outdoor Research Catalogs
- Layout Design
- Catalogs
- Art Direction
- Adobe InDesign
- Pagination
- Print Production
- Visual Merchandising
- Catalog Design

Employment

Senior Designer
2017 - PRESENT
Monica Gussow, Inc.
- Manage a successful freelance design business, juggling multiple clients of all sizes (including Hydro Flask, REI, and Saalt, to name a few).
- Specialize in e-commerce design on platforms including Shopify and BigCommerceI've lead teams through all phases of these projects, including UX (site maps, use cases, designing wireframes, etc.), and visual design (full UI design, style guide, etc).
- I also provide broader marketing design to clients, including print materials, swag, email design, social media design, etc.
Technologies: Adobe XD, Adobe Photoshop, Adobe Indesign
Senior Designer | Art Director
2015 - PRESENT
Hammerquist Studios
- Worked for clients including Hydro Flask, Kokatat, Sea to Summit, Polartec, CMH, K2 Skis, and more.
- Acted as the lead creative and designer on efforts large and small including website builds, tablet apps, product launches, ad campaigns, brand strategy, and identity creation.
- Completed day-to-day duties including a mix of UX, graphic design, art direction, and photo shoot planning.
- Handled all the aspects of creative direction including everything from initial conceptualizing through to final production.
- Conducted UX discovery and design of various eCommerce website redesigns.
Technologies: Adobe Photoshop, Adobe InDesign, Adobe DPS, InVision
Freelance Art Director
2013 - 2015
Outdoor Research
- Laid out a direct-to-consumer catalog including selling spreads and storytelling spreads.
- Created master pages and detailed style sheets for all typography throughout the books.
- Planned and art-directed all the still-life photography.
- Completed the final production work; including preflighting the document and shipping to printer.
Technologies: Adobe InDesign, Adobe Photoshop
Art Director
2012 - 2013
Eddie Bauer
- Art-directed and designed special issues and sections of Eddie Bauer and First Ascent catalogs; including page layout and seasonal creative concepts.
- Partnered with merchandising/photo teams to ensure that the creative execution should be based on business needs.
- Developed styling and shot lists for still-life and on-figure shoots.
- Handled and was responsible for final production which included approving color correction and maintaining specs and libraries.
Technologies: Adobe InDesign
Freelance Senior Designer
2010 - 2012
Prevention, The Knot, All You, and Dash Magazines
- Handled and was responsible for the entire layout and design including: high-level design concepts; layouts; editing film from photo shoots; flowing, styling and routing all text, and completing the final production checklists.
- Crafted the tablet design for All You and Dash including: conceptualizing prototype editions, adapting the existing print content for digital media, and programming various interactive features.
- Revolutionized, built, and maintained style sheets, style guides, design libraries, and master templates for All You and Dash (both print and tablet editions).
Technologies: Adobe InDesign, Adobe Digital Publishing Suite
Associate Art Director
2009 - 2010
People Magaine (Time, Inc.)
- Designed features, special sections, and special issues of the magazine.
- Worked creatively under strict weekly printing deadlines.
Technologies: Adobe InDesign, Adobe Digital Publishing Suite

Education

Bachelor's degree in Communication
1999 - 2002
Boston College - Brighton, MA, USA

Experience

Graphic Design14 years
Catalog Design5 years
Art Direction5 years
Web Design4 years
Visual Design4 years
eCommerce Design4 years
User Experience (UX)4 years

Location

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Designer in Makawao, HI, United States

Portfolio

Employment

Senior Designer

Senior Designer | Art Director

Freelance Art Director

Art Director

Freelance Senior Designer

Associate Art Director

Education

Experience

Location