Morgan O'Reilly
Verified Expert in Design
Designer
Boston, MA, United States
Toptal member since April 23, 2021
Morgan is an inquisitive visual, brand, and UX designer who combines her design background with a strategic user-centered approach to build meaningful experiences for the end user. With backgrounds in fintech, the global B2B space, and software as a service (SaaS), she implements her expertise in UX and visual design, background in digital marketing, and knack for storytelling to bring a creative and multifaceted approach to new projects.
Portfolio
Coffee Shop Branding & Logo Design
Responsive Dashboard Redesign for a Global Outsourcing Firm
Work Experience
UX & Visual Design Consultant
Self Employed
- Redesigned the website of a global consultancy firm to weave a visual narrative that mirrors their corporate values, complete with custom animations for development integration.
- Designed the eCommerce website of an award-winning medical face shield, ensuring clear conversion funnels and effective information architecture.
- Created UI designs for a medical mobile application, including onboarding screens, dashboards, and primary user flows.
UX/UI Designer
Capital One Financial
- Partnered with cross-functional agile teams to wireframe, prototype and deliver application features that adhere to design system standards and UX best practices.
- Executed, synthesized, and communicated usability testing findings to product leadership through storytelling and data visualization to guide application design decisions.
- Designed a service blueprint detailing user interactions and identifying potential risk areas to influence governance optimization strategies.
- Developed an interactive onboarding guide to enhance new associate integration, featuring customized navigation paths based on department, role, and associate goals.
UX Designer | Design Consultant (Contract)
Accelerance
- Executed a brand refresh with modernized UI, custom graphics, and data visualization enhancements to articulate the company’s strategic positioning.
- Redesigned the corporate website to improve user engagement and align with the refreshed brand identity.
- Designed and tested an interactive map dashboard, delivering cross-platform functionality and ensuring both desktop and mobile compatibility.
- Produced a suite of marketing materials, including infographics, white papers, quarterly guides, and advertising graphics for web and social to support brand messaging and sales initiatives.
UX Design Consultant (Contract)
ZVerse
- Designed an eCommerce digital experience for an award-winning medical face shield, the ZShield.
- Built a strategic consumer experience and impactful conversion framework through competitive analysis, user research, design solution ideation, wireframing, prototyping, user testing, and strategic UI design.
- Facilitated stakeholder consensus through team interviews and real-time design visualization exercises.
Manager of Marketing Communications | Visual Designer
ZVerse
- Developed and launched a revamped WordPress website, incorporating a refreshed brand design, updated content and SEO enhancements to improve online presence and engagement.
- Conducted comprehensive UX analysis and presented user experience enhancements for a multi-step intake form to senior leadership, ensuring alignment with customer needs and business goals.
- Orchestrated the design and distribution of Mailchimp email newsletters and targeted drip campaigns, generating over $30,000 in direct revenue through strategic marketing efforts.
- Produced a suite of marketing materials, including case studies, white papers, business proposals, pitch decks, and video content to support brand messaging and sales initiatives.
Visual Designer | Graphic Designer
Independent Contractor
- Created logos for B2B firms and eCommerce companies that aligned with the company's vision and enhanced the brand identity.
- Designed custom explainer videos for tech startups and B2B firms to educate and engage prospects.
- Designed print, web, and video marketing material for the non-denominational church in Columbia, South Carolina.
- Built strategic investor pitch decks for growing tech startups.
- Designed product packaging and marketing materials for an Atlanta retail company.
- Led the design direction for a coffee roaster and supplier in Marietta, Georgia, which included designing a logo, marketing packages, custom illustrations, t-shirts, and social media marketing materials.
Education
Bachelor's Degree in Business Administration
University of South Carolina - Columbia, SC, USA
Certifications
UX Design Immersive Bootcamp
General Assembly
Skills
Tools
Adobe Photoshop, Microsoft PowerPoint, Adobe Creative Suite, Adobe Experience Design (XD), Adobe After Effects, Adobe Premiere Pro, Snapchat, Rive
Platforms
Figma, Adobe Suite, Apple Watch, WordPress
Industry Expertise
Marketing, Food & Beverage, Restaurants & Dining
Other
UX Design, UI Design, Graphic Design, Visual Design, Branding, Web Design, Product Design, Presentation Design, Storytelling, Presentations, Pitch Decks, Mobile App Design, Prototyping, Research, Usability Testing, Mobile Design, Creative Direction, Brand Design, Brand Identity, Infographics, Usability, Design, Marketing Design, User Experience (UX), User Interface (UI), 2D Graphics, PowerPoint Design, Data Visualization, Infographs, Visual Storytelling, Pitch Deck Design, Package Design, User Experience Design, UX Wireframes, UI Prototyping, User Experience Strategy, Print Design, UI Branding, UI Style Guides, Wireframing, Rapid Prototyping, B2B, Information Architecture (IA), Pitch Deck Consultant, Responsive Web Design (RWD), B2C, Dashboard Design, Brand Logos, Email Marketing, Landing Page Design, Website Design, Logo Design, Food Packaging, Design Systems, Brand Books, Customer Portals, WordPress Design, Gamification, Art Direction, Videos, Component Libraries, Web UI Design, Responsive UI, Web App Design, 2D Illustrations, User Research, Stakeholder Interviews, User Interviews, Data Synthesis, Interaction Design (IxD), UX Prototyping, Web UI, App Design, Motion Design, Market Research, Funnel Marketing, Web Dashboards, Responsive Design, Web UX, Web Content, App UI, Native Mobile Apps, Illustration, User Personas, App UX, Dashboards, Sales Pitches, SaaS, Iconography, Partnerships, Startups, Accessibility, eCommerce, Websites, Agency Websites, Web Page Mockups, Competitive Analysis, Packaging, Fitness Trackers, Apple Watch Design
Experience
- Visual Design - 7 years
- UX Prototyping - 6 years
- Storytelling - 6 years
- UX Design - 6 years
- Wireframing - 6 years
- Presentation Design - 5 years
- UI Design - 4 years
- User Research - 4 years
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