Mostafa Yehia
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since December 14, 2021
Mostafa is a creative artist and visual and product designer. He has five years of experience in product and interaction design. He can design systems and apps to reflect the company's values and goals. Mostafa has qualitative research experience that helps him understand user needs and quantitative research expertise to validate design solutions by data-driven test cases.
Portfolio
Fitness Tracking and Progress Revamping
Work Experience
Senior UI/UX Designer
Statista
- Led design initiatives on the revenue-generating areas of the product, focusing on optimizing plan discovery, upgrade flows, and cancellation experiences to maximize conversion and retention.
- Collaborated with PMs and developers to deliver features aligned with OKRs and business goals.
- Worked closely with other designers and stakeholders to refine and ship impactful UX solutions.
- Improved user experiences for plan discovery, upgrades, cancellations, and account changes. Ran research and usability testing to guide design decisions for monetization flows.
Senior Product Designer
Vivy
- Worked as part of a B2B cross-functional team focusing on product research and analytics.
- Guided and managed design sprint decisions by applying product management insights.
- Created product roadmaps to support the product's overall direction.
- Developed strategic design solutions that met business needs.
Senior UI/UX Designer
Gymondo
- Charged with increasing the retention rate by doing qualitative research to validate new solutions as part of a cross-functional team.
- Was tasked with refining our design system for accessibility and consistency on all platforms as part of the design team.
- Moderated online usability interviews to collect qualitative data about the progress/tracking section of the product and came up with a new design solution.
UI/UX Designer
Blloc
- Led the research process to define main targeted users and features.
- Built design systems that helped the company develop its design language.
- Worked hand in hand with developers to push new software updates and form their design language.
Freelance UI/UX Designer
Bountyhive
- Worked remotely on a contract basis with an international team, developing a blockchain technology product.
- Renovated the company's website by adding new visual components and redesigning the layout to fit the company's targeted leads.
- Redesigned and improved multiple elements of the product branding and marketing collateral.
UI/UX Designer
Medwing.com
- Improved the usability and user experience of Medwing's website and apps. Revamped the recruitment platform within a tight timeframe.
- Contributed to the user-centered design process of the company's multiple products, including user personas creation, user testing, wireframing, and prototyping.
- Delivered high-quality output within challenging timeframes and improved handoffs to the project manager and developers.
Visual Designer
MrReply
- Envisioned and executed the product branding language, including brand and logo design, and created the product design language and style guide.
- Conceptualized the product UI/UX, including creating user personas, developing low- and high-fidelity UI prototypes, extensive user research, and A/B testing experiments.
- Collaborated closely with product owners and lead developers to conceptualize new product features and was involved in product features prioritization and ROI insight gathering.
Education
Bachelor's Degree in Computer Science in Multimedia and Computer Graphics
Academy of Science and Technology - Alexandria, Egypt
Skills
Tools
Sketch
Platforms
Webflow, Figma, Mobile
Languages
CSS
Industry Expertise
Health, Marketing, Security
Other
Graphic Design, Product Design, UI Design, Web Design, UX Design, Information Architecture (IA), Digital Product Design, Wireframing, Mobile App Design, Agile, Visual Design, User Experience (UX), Mobile Apps, Presentations, Responsive Web Design (RWD), Web App Design, Prototyping, User Testing, User Interface (UI), Branding, Interactive Prototypes, High-fidelity Prototypes, Rapid Prototyping, Websites, Web UI Design, Mobile App UI, Web Components, User Journeys, eCommerce, Mobile First, Visual Identity, System Design, Cross-platform UX, Design Leadership, Stakeholder Engagement, User Journey Maps, User Stories, Consumer Insights, Market Research, Web Application Design, B2B, Design Reviews, User-centered Design (UCD), Content Strategy, Findings & Recommendations Reports, Mockups, Sitemaps, Social Media, Framer, Tone of Voice, Imagery, Web UX Design, Templates, UI Templates, Landing Page Design, Mobile Design, Web Development, Video Editing, UX Research, Design Systems, Logo Design, User Research, A/B Testing, User Interviews, Data Visualization, Template Design, Social Media Platforms, Pitch Decks, React, Virtual Reality (VR), Conversion Rate Optimization (CRO), Funnel Optimization, Heat Maps, Programming, Software Engineering, UI Components, UX Branding, Brand Identity, Data Listing, Data Matching, Web Illustration, Minimal UI, Messaging, UX Process, Personas, Digital Strategy, Mobile UI, Dashboard Design, User Personas, Qualitative Research, UX Thinking, User Flows, Data Strategy, User Paths, User Needs, Mobile UI Design, Interactive UX, Interactive Tools, Minimalism, Digital Product Styling, Information Design, FMCG, Wellness, Mindfulness, Quiz Generation, Surveys, UX Strategy, App UX, Mobile GPS, Maps, UI Maps, Search, Task Flows, User Profiles, Scanning, QR Codes, Icon Design, Digital Filters, Annotated Wireframes, Messenger, OS Design, Android Launchers, User Empathy, Conceptual Design, Digital Systems, Responsive UI, Lifestyle, User Groups, Product Conceptualization, Pattern Matching, Staffing, User Requirements, Human-computer Interaction (HCI), Web UX, Website CMS, User Onboarding, Service, Website Redesign, Responsive Design, Marketing Tools, User Tags, Brand Development, Brand Design, Printing, Digital Storyboards, Responsive, Illustration, Web Layout, Pricing, Feature Icons, Service Design, Project Management, User Retention, Stakeholder Mapping, Expert Reviews, Benchmarking, Quantitative Analysis, SDKs, Mobile App Development, APIs, Customer Engagement, Customer Experience, Process Optimization, Task Automation, Feature Implementation, UX Workshops, Conversion, Revenue Strategy, Subscriptions, Accounts
Experience
- Mobile App Design - 5 years
- UX Design - 5 years
- Wireframing - 5 years
- Prototyping - 5 years
- Digital Product Design - 5 years
- User Interviews - 3 years
- Product Design - 2 years
- User Research - 2 years
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