Napatthiya is a UX/UI designer with an MBA from Paris. She has worked for large companies (such as Accenture and Kohler), tech startups, eCommerce, and fashion-and-lifestyle brands in Paris, New York, San Francisco, and Bangkok. She specializes in creating modern and engaging websites which capture the real identity of the brands. She believes that a website can be as creative as the products—a highly functional and enjoyable user experience.
Created systems and frameworks to organize information.
Applied conceptual thinking to create world-class digital services across multiple platforms, smartly bringing together user needs, business goals, and technical realities.
Developed sound UX concepts including the definition of customer needs, task analysis, and the creation of personas, storyboards, scenarios, user flows, and use cases.
Created instant tangibility for the Accenture Interactive team and the client through storytelling and rapid prototyping methods, ranging from paper sketching to digital prototyping.
Defined the user interface design through information architecture, wireframes and user flows and validated it through usability testing.
Worked with customers and prospects to design end-to-end experiences using participatory and iterative design techniques including observational studies, customer interviews, usability testing, and other forms of qualitative and quantitative research to uncover insights, learn about user behavior and verify design concepts.
Worked closely with development teams to ensure that the design specifications were implemented.