Nat Hayward, Designer in Wrexham, United Kingdom
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Nat Hayward

Verified Expert  in Design

Designer

Location
Wrexham, United Kingdom
Toptal Member Since
October 19, 2017

Nat is a senior-level designer who enjoys taking complex problems and translating them into logical and clearly defined user interfaces that are simple and easy to use. Over the past decade, she's had the opportunity to design products and apps for various startups and well-established brands worldwide. Nat is interested in collaborating with people who are passionate about their ideas and want to create something great together.

Portfolio

Work Experience

Lead Product Designer

2018 - 2023
Road to Health Group
  • Played a pivotal role in shaping the product vision for an entirely new health and well-being platform.
  • Crafted and meticulously maintained a core design system for web, iOS, and Android.
  • Designed numerous health and well-being apps for customers in the employment and insurance industries.
  • Created user stories, flows, and personas based on customer requirements.
  • Presented design ideas regularly to internal stakeholders and also to external clients.
  • Enhanced the core solution over five years, continuously improving the product and incorporating new ideas and functionality.
  • Collaborated closely with developers to communicate designs and ensure a high-quality build.
  • Oversaw the work of external contractors and mentored in-house junior designers.
  • Produced presentations and interactive product prototypes to assist the sales team when pitching for new work.
Technologies: Figma, Visual Design, UI Design, UX Design, Product Design, Design Systems, User Experience (UX), Responsive Web Design (RWD), B2B, User Journeys, Web Design, Wireframing, Digital Design, User Interface (UI), Web UI, Dashboard Design, Prototyping, Digital Product Design, Mobile UI, iOS App Design, Web App UI, Mobile Design, iOS UI Design, App UI, SaaS, Web, Mobile, iOS, User Flows, User Interviews, User Research, Android, Web App UX, Interaction Design (IxD), Dashboards, Apps, Product Management, Style Guides, UI Style Guides, Landing Pages, Product Strategy, Web Dashboards, Analytics, Content Management Systems (CMS), UI Components, Web Components, User Experience Design, User Testing, Web App Design, Mobile App Design, Data Visualization, Component Libraries

Senior UI Designer

2015 - 2017
Hudl
  • Overhauled the entire Hudl video experience across platforms.
  • Designed apps for the web, native iOS, and Android.
  • Produced a full suite of analysis tools allowing coaches to comment, annotate, and clip video.
  • Prototyped ideas early on to test and validate assumptions.
  • Engaged with users to complete user research and testing.
  • Collaborated with the development team to effectively communicate designs and ensure a high-quality build.
  • Facilitated regular brainstorming and sketch sessions.
  • Presented design ideas regularly to my team and stakeholders.
Technologies: Principle, Sketch, Visual Design, UI Design, UX Design, Product Design, User Experience (UX), Responsive Web Design (RWD), User Journeys, Web Design, Wireframing, Digital Design, User Interface (UI), Web UI, Prototyping, Digital Product Design, Mobile UI, iOS App Design, Web App UI, Mobile Design, iOS UI Design, App UI, SaaS, Web, Mobile, iOS, User Flows, User Interviews, User Research, Android, Web App UX, iPad, Interaction Design (IxD), Dashboards, Apps, Product Management, Style Guides, UI Style Guides, Landing Pages, Product Strategy, UI Components, Web Components, User Experience Design, User Testing, Web App Design, Mobile App Design, Component Libraries

Freelance Designer

2010 - 2015
Self-employed
  • Collaborated with a range of clients across industry sectors.
  • Designed many websites, web apps, and native iOS and Android apps.
  • Helped a number of early-stage startups to conceptualize their ideas.
  • Communicated regularly with clients and met via video call or in person.
  • Presented designs to clients for feedback and approval.
Technologies: Figma, Sketch, Visual Design, UI Design, UX Design, Product Design, User Experience (UX), Responsive Web Design (RWD), User Journeys, Web Design, Wireframing, Digital Design, User Interface (UI), Web UI, Dashboard Design, Prototyping, Digital Product Design, Mobile UI, iOS App Design, Web App UI, Mobile Design, iOS UI Design, App UI, SaaS, Web, Mobile, iOS, User Flows, User Interviews, User Research, Android, Web App UX, iPad, Interaction Design (IxD), Dashboards, Apps, Product Management, Style Guides, UI Style Guides, Design Systems, Chrome Extensions, Browser Plugins, Landing Pages, Product Strategy, Web Dashboards, Analytics, Content Management Systems (CMS), UI Components, Web Components, User Experience Design, User Testing, B2B, Web App Design, Mobile App Design, Data Visualization, Component Libraries

Web Designer

2008 - 2010
Ph Creative
  • Designed numerous websites across a wide range of industries.
  • Worked directly with clients to fully understand requirements and present ideas back to them.
  • Produced concepts and visuals to assist the sales team when pitching for new work.
  • Worked closely with developers to test sites and ensure designs were implemented as intended.
Technologies: Photoshop CC, Adobe Fireworks, Adobe CC, Web, Web UI, Web Design, Digital Design, User Interface (UI), Landing Pages, User Experience (UX), User Experience Design, B2B

Web Designer | Front-end Developer

2006 - 2008
Rippleffect
  • Designed websites for a wide range of industry sectors, from English premiership football clubs to large eCommerce retailers.
  • Worked on front-end development, building designs in HTML and CSS.
  • Produced concepts and visuals to assist the sales team when pitching for new work.
Technologies: HTML, CSS, Web Design, Digital Design, User Interface (UI), Web UI, Web, Landing Pages, User Experience (UX), User Experience Design, B2B, Photoshop CC, Adobe CC
2002 - 2006

First Class Bachelor of Arts (Hons) Degree in Multimedia Design

University of Huddersfield - Huddersfield, UK

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