Verified Expert in Design
Naty is a product manager, UX/UI designer, interaction designer, and creative director with over a decade of experience. She lives and breathes technology, visual communications, and user experience. She has contributed to a variety of desktop, web, and mobile applications for organizations both large and small.
- Served as part of the company's management, taking part in strategic decisions and setting the company's OGSPs and Top Line Metrics.
- Acted as a functional manager of two product teams with 15 members.
- Performed UX and product research for each product and feature developed by the teams.
- Contributed to hands-on UX work, including user research, user stories, user journeys, UX audit, user interviews, observations, design sprints, user personas and more.
- Followed up on the product's performance after release, measuring the KPIs and continually.
- improved the products accordingly, based on lean methodology.
Freelance Consultant and UX/UI Designer
- Contributed to branding, UX/UI, and front-end development for a variety of clients in numerous fields such as education, sports, health, etc.
- Worked with companies in various stages, pre-seed as well as established startups and corporates, from initial branding to characterization of highly complicated systems. Clients include Microsoft Ventures, Designit TLV, Emerge, Taranis (prior to joining the team), and more.
VP Creative & Product Manager
- Created the company’s branding and UX/UI concepts for both mobile and desktop products.
- Recruited and managed a team of designers which served all of the company’s creative needs from marketing materials to design and product.
- Defined product roadmap, goals, and deliverables as the product manager.
- Collaborated with the R&D team, managing and prioritizing tasks.
- Coordinated with agents and customers worldwide to define and characterize new features.
- Designed the UX/UI of complex products.
- Interacted with clients, from initial requirements to the presentation of finished projects.
- Led projects with teams of designers.
UX UI Designer
- Designed for a variety of platforms: printed materials, web, mobile, branding, visual identities, and UX/UI.
- Designed mock-ups for potential and existing clients.
- Produced style guides and web/CSS/interaction specification sheets for engineers.
Lead UX UI Designer and Front-end Developer.
Cigol Digital Systems Ltd. (acquired by Mellanox Technologies)
- Developed and maintained the company's website and digital material.
- Created the branding and graphic design for the company.
- Designed the UX/UI for the company's digital products.
Bachelor of Design Degree in Visual Communication, Majored in UX and Interactive Design.
Shenkar School for Engineering and Design. - Israel