Neil Hamilton Ritchie, Designer in Tokyo, Japan
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Neil Hamilton Ritchie

Verified Expert  in Design


Tokyo, Japan
Toptal Member Since
September 7, 2020

Neil is a passionate designer specialized in visual branding, UI design and web design, working with brands such as Volkswagen, CBRE Group, Linda Meredith, The Wiggles, MUFG Bank, as well as pre-IPO startups. He focuses on creating impactful digital experiences and delightful visual branding. His clients hire him for his visual sensibility and creativity.


Work Experience

Senior Brand Designer

2021 - PRESENT
Rainforest QA
  • Facilitated a series of Brand Strategy workshops with founders to help create alignment across the company.
  • Contributed to the new brand identity and rollout across website and product onboarding.
  • Relied on user research and contributed to UX/UI design within the product.
Technologies: Figma, Adobe Creative Suite

Senior Communication Designer

2019 - 2020
  • Provided art direction for the company's rebranding in 2020.
  • Managed the marketing design and video production that increased app install conversion with the App Store and Play Store by A/B testing.
  • Handled the brand and UI design for mobile finance apps for Moneytree's various clients.
  • Led brand workshops for internal and external projects.
  • Designed three logos for the company, the BtoC app, and the BtoB platform.
Technologies: Adobe Suite, Android, iOS, Figma

Product and Promotion Designer

2018 - 2019
  • Contributed to UI design concepts for various internal and external projects.
  • Created the UX/UI design for Moneytree's design language system.
  • Received App of the day on the App Store, and the Moneytree app was featured on the Apple website in Japan.
  • Designed the UI/UX for the Moneytree personal finance app.
  • Designed promotional products for the Moneytree brand.
  • Designed the event booth for the largest fintech event in Japan.
Technologies: Adobe Suite, InVision, Sketch

UX/UI Designer

2017 - 2018
  • Improved the understanding of Atilika's users through user interviews and user journey mapping.
  • Launched a variety of new features within the app that increased user engagement.
  • Improved the UX and UI of the sign-up page to improve the communication of the product features and sign-up procedure.
Technologies: Sketch

Graphic Designer and Photographer

2010 - 2013
The Wiggles Pty Ltd.
  • Created the album design for their music and DVD albums, including their special 20-year anniversary album.
  • Developed the brand style guide and illustration.
  • Photographed The Wiggles in the studio and on a film shoot for their DVD albums, concerts, and live television broadcasts.
  • Designed and coordinated the new website. Created social media advertising and competition designs for Facebook and Youtube.
Technologies: Brand Guidelines, Album Artwork, Kids, Children's Illustration, Entertainment & Leisure, Music Industry, Print Design, Graphic Design, Web Design, Adobe Creative Suite
2006 - 2008

Bachelor's Degree in Visual Communication and Design

University of Newcastle - Newcastle, Australia

2005 - 2006

Bachelor's Degree in Information Technology

University of Newcastle - Newcastle, Australia


Insights for Innovation



Business Design MBA



Figma, Sketch, Adobe Creative Suite, InVision, Blue Ocean


Visual Design Language, HTML, CSS, Clean


Adobe Suite, Webflow, iOS, Android

Industry Expertise

Banking & Finance, Education, Marketing, Entertainment & Leisure


UI Design, Web App Design, Graphic Design, Visual Design, Photography, Web Design, Mobile UI Design, Branding, UI Branding, Style Guides, UI Style Guides, Pixel Perfect, User Interface (UI), Color Theory, Clean Design, Brand Design, Responsive UI, Fintech, iOS App Design, Android App Design, Art Direction, Brand Guidelines, Illustration, Print Design, Typography, Design, Publication Design, User Metrics, Personal Finance, Personal Finance Management, Responsive Web Apps, User-centered Design (UCD), Icon Design, UI Components, Logo Design, UX Design, Product Design, Video Production, Databases, User Research, User Interviews, User Analysis, Business Design, Business Strategy, Business Analysis, Business Models, Testing, Competitor Analysis & Profiling, Feature Analysis, Industry Analysis, Design Systems, Design Workshops, User Experience (UX), Japanese-Mandarin Translation, Japan, Conceptual Design, Responsive Design, Mobile Banking, Language Learning, Learning, Reading Interfaces, Digital Payments, Card Payments, Finance, Loyalty Programs, Digital Currencies, Apple Pay, Agency Websites, Brand Language, Workshops, Startups, Visual Concepts, User Journeys, Landing Page Design, Music Industry, Children's Illustration, Kids, Album Artwork

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