Niall Allen, Designer in Dubai, United Arab Emirates
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Niall Allen

Verified Expert  in Design

Designer

Location
Dubai, United Arab Emirates
Toptal Member Since
February 8, 2022

Niall has worked in product design for over eight years. He started his career in architectural design before transitioning to product design and received degrees in computer science and digital marketing, and a master's in interaction design along the way. He has delivered products for industry leaders Verizon Connect, NHS, Tradeling, and CAFU, to name a few. Niall specializes in rapid prototyping and delivering functional prototypes that allow companies to quickly go to market.

Portfolio

Work Experience

Senior Product Designer

2022 - PRESENT
CAFU
  • Designed a fully responsive B2B fuel management solution that gives businesses detailed insights into their fleet's fuel consumption, fuel order history, and current market trends.
  • Digitized a solution that allowed businesses to reduce considerable operational costs while receiving meaningful insights and data on their fleet's fuel consumption.
  • Built a design system that acted as the building block of all the web-based company products.
Technologies: Figma, Slack, Outlook, Miro, Teams

Product Designer

2022 - 2023
The Gesswein
  • Enhanced SaaS onboarding via funnel personalization for B2B- and B2C-minded users, boosting conversion by 5%.
  • Performed a UX audit of the existing website designs, analyzed their flows, and improved the UX and UI, taking the experience to a new level.
  • Improved product display pages for a vast catalog of products with varying amounts of information and technical data, enhancing conversion rates by making it easier for users to understand the products quickly.
  • Introduced a new information architecture, allowing users to quickly sign up, onboard, and move through the platform to see the website's value and begin making purchases promptly.
  • Helped build the current brand identity and internal design system, including typography, colors, tone of voice, and components.
Technologies: UX Design, UI Design, eCommerce, BigCommerce, Web UI, Web UX, Product Pages, Product Category Pages, Product Detail Pages, Checkout, eCommerce UX, eCommerce UI, User Flows, User Testing, Figma, Design Systems, Digital Product Design, Product Design, Digital Design, Responsive UI, Responsive Design, Responsive UX Design, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), B2B, Websites, Marketplaces, Digital Marketing, UX Audits, Business to Business (B2B), Branding, UX Branding, Brand Design

UI/UX Designer

2022 - 2022
Rideshine
  • Designed a car park web app for building residents to manage parking spots, request car washes, and other services.
  • Enabled the team to create revenue with smart parking for apartments, where the admin can assign, track, and verify resident vehicles within the building.
  • Created click-through prototypes for both the resident and admin sides, allowing founders to quickly demo to investors.
Technologies: User Interface (UI), User Experience (UX), UX Design, UI Design, CRM Design, Responsive Web Apps, Web App UX, Web App UI, Web App Design, Mobile App Design, Mobile App UI, Mobile Apps, iOS App Design, Android App Design, Product Design, Mobile Design, App Design

UX Designer

2022 - 2022
Resident Advisor
  • Reviewed and audited specific screens from the client's website and web app and provided feedback and support to improve the overall information architecture and user flows.
  • Helped build the current brand identity and internal design system, including typography, colors, copy, and components.
  • Collaborated with PMs and the tech team to create user flows, wireframes, and high-fidelity designs for two key personas.
Technologies: UX Design, User Experience (UX), Web App UX, SaaS, B2B, Checkout, User Flows, Marketplace Design, Marketplaces, Web UI, Web UX, eCommerce, eCommerce UX, eCommerce UI, User Testing, Figma, Digital Design, Product Design, Digital Product Design, Responsive Design, Responsive UX Design, Responsive Web Design (RWD), User Interface (UI), Websites, UX Audits

UI/UX Designer

2022 - 2022
Rideshine
  • Designed a web app CRM for admins to better manage staff and orders for an eco-friendly car wash service.
  • Built the design of a partnering mobile application for car wash employees to track their orders, report problems, and monitor their earnings.
  • Created user flows and click-through prototypes for both the admin CRM and employee-facing mobile application.
Technologies: User Interface (UI), User Experience (UX), UX Design, UI Design, CRM Design, Responsive Web Apps, Web App UX, Web App UI, Web App Design, Mobile App Design, Mobile App UI, Mobile Apps, iOS App Design, Android App Design, Product Design, Mobile Design, App Design, Admin Panels, Dashboards, Web Dashboards, Dashboard Design, B2B

Senior UI/UX Designer

2022 - 2022
Cross Digital Ltd
  • Designed a web app that delivers all personalized care needs in one place, ensuring the individual's journey with care is easy, safe, and community-based.
  • Worked with the founders and CTO to create user flows, wireframes, and high-fidelity designs for two key personas.
  • Created user-testing script and prototypes for usability tests with both persona testing groups in mind.
Technologies: UX Design, UX Wireframes, Web App Design, User Flows, User Journeys, Digital Health, User Interface (UI), UI Design, Wireframing, Visual Design, Healthcare Management Systems, Prototyping, User Testing, Responsive, Responsive UI, Responsive Design

Lead Product Designer

2020 - 2022
Tradeling
  • Led responsive designs for the Tradeling website team, including an overhaul of the homepage, category landing, and product display pages, leading to an increase in lead generation to our marketplace and an increase in conversion rate.
  • Designed and implemented a shopping list that helped reduce the cart abandonment rate by 13%.
  • Mentored and managed a junior designer and helped define the internal design guidelines and best practices.
Technologies: Jira, Slack, Mobile UX, Mobile UI, Interaction Design (IxD), User Experience (UX), Product Design, UX Design, UI Design, Figma, Web Design, iOS UI Design, Android UI Design, Responsive Web Design (RWD), Websites, UI Prototyping, User Interface (UI), Prototyping, Mockups, B2B, Web App UI, Web App UX, Web App Design, Business to Business (B2B), Marketplace Design, Marketplaces

User Experience Designer

2019 - 2020
Verizon Connect
  • Led designers in a cross-functional team for the Reveal Locator native app and the map app.
  • Implemented a new mobile strategy, increasing the number of daily active users from 115 to 2,800 and in-app visit time from one minute to three minutes.
  • Drove the app to the sixteenth position in the app store with a rating of 4.2 and 4.7 on the Play Store.
Technologies: Sketch, InVision, Photoshop CC, Illustrator CC, Mobile UX, Mobile UI, Interaction Design (IxD), User Experience (UX), Product Design, UX Design, UI Design, Figma, Web Design, Fleet Management Platforms, iOS UI Design, Android UI Design, Responsive Web Design (RWD), Websites, UI Prototyping, User Interface (UI), Prototyping, Mockups, B2B, Web App UI, Web App UX, Web App Design, Business to Business (B2B)

Mobile UX/UI Designer

2018 - 2019
IMS Maxims
  • Acted as a lead designer for the emergency department app for Musgrove Park Hospital. Shortlisted by the Irish UX Awards for outstanding UX in Ireland’s B2C health and lifestyle industries.
  • Increased the speed and recording of medical observations by approximately 80%, helping create more opportunities for patients and doctors to spend time together.
  • Spearheaded the design of the clinician summary web application, acute medical admission application, and the outpatient desktop application.
Technologies: UXPin, InVision, Photoshop CC, Illustrator CC, Mobile UX, Mobile UI, Interaction Design (IxD), User Experience (UX), Product Design, UX Design, UI Design, Figma, Web Design, iOS UI Design, Android UI Design, Responsive Web Design (RWD), Websites, UI Prototyping, User Interface (UI), Prototyping, Mockups, Web App UI, Web App UX, Web App Design

UI/UX Designer

2017 - 2018
The Union of Students
  • Managed a cross-functional 11-member team as they delivered 80+ class rep training programs to 23 universities across Ireland, leading to a 79% increase in the program from the previous year.
  • Structured and performed analysis and primary research that revealed issues with retention rates and generated insights about project efficacy, leading to an increase in web traffic by 36% and Twitter followers by 20% over six months.
  • Built and maintained NStEP’s website and created student training content.
  • Played a key role in ensuring a strong public profile and effective public engagement for NStEP's multifaceted work through media, PR, and the implementation of effective communications and marketing strategies.
Technologies: Sketch, Photoshop CC, Illustrator CC, WordPress, Mobile UX, Mobile UI, Interaction Design (IxD), User Experience (UX), Product Design, UX Design, UI Design, Web Design, iOS UI Design, Android UI Design, Responsive Web Design (RWD), Websites, UI Prototyping, User Interface (UI), Prototyping, Mockups, Web App UI, Web App UX, Web App Design
2018 - 2019

Bachelor's Degree in Digital Marketing

Dublin Business School - Dublin, Ireland

2016 - 2018

Master's Degree in Interaction Design

Technological University of Ireland - Dublin, Ireland

2014 - 2016

Foundation Degree in Computer Science

Ulster University - Belfast, Northern Ireland

2009 - 2012

Bachelor of Arts Degree in Architecture

Ulster University - Belfast, Northern Ireland

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