Niall is available for hire
Hire NiallNiall Allen
Verified Expert in Design
Designer
Location
Dubai, United Arab Emirates
Toptal Member Since
February 8, 2022
Niall has worked in product design for over eight years. He started his career in architectural design before transitioning to product design and received degrees in computer science and digital marketing, and a master's in interaction design along the way. He has delivered products for industry leaders Verizon Connect, NHS, Tradeling, and CAFU, to name a few. Niall specializes in rapid prototyping and delivering functional prototypes that allow companies to quickly go to market.
Work Experience
Senior Product Designer
2022 - PRESENT
CAFU
- Designed a fully responsive B2B fuel management solution that gives businesses detailed insights into their fleet's fuel consumption, fuel order history, and current market trends.
- Digitized a solution that allowed businesses to reduce considerable operational costs while receiving meaningful insights and data on their fleet's fuel consumption.
- Built a design system that acted as the building block of all the web-based company products.
Technologies: Figma, Slack, Outlook, Miro, Teams
Product Designer
2022 - 2023
The Gesswein
- Enhanced SaaS onboarding via funnel personalization for B2B- and B2C-minded users, boosting conversion by 5%.
- Performed a UX audit of the existing website designs, analyzed their flows, and improved the UX and UI, taking the experience to a new level.
- Improved product display pages for a vast catalog of products with varying amounts of information and technical data, enhancing conversion rates by making it easier for users to understand the products quickly.
- Introduced a new information architecture, allowing users to quickly sign up, onboard, and move through the platform to see the website's value and begin making purchases promptly.
- Helped build the current brand identity and internal design system, including typography, colors, tone of voice, and components.
Technologies: UX Design, UI Design, eCommerce, BigCommerce, Web UI, Web UX, Product Pages, Product Category Pages, Product Detail Pages, Checkout, eCommerce UX, eCommerce UI, User Flows, User Testing, Figma, Design Systems, Digital Product Design, Product Design, Digital Design, Responsive UI, Responsive Design, Responsive UX Design, Responsive Web Design (RWD), User Experience (UX), User Interface (UI), B2B, Websites, Marketplaces, Digital Marketing, UX Audits, Business to Business (B2B), Branding, UX Branding, Brand Design
UI/UX Designer
2022 - 2022
Rideshine
- Designed a car park web app for building residents to manage parking spots, request car washes, and other services.
- Enabled the team to create revenue with smart parking for apartments, where the admin can assign, track, and verify resident vehicles within the building.
- Created click-through prototypes for both the resident and admin sides, allowing founders to quickly demo to investors.
Technologies: User Interface (UI), User Experience (UX), UX Design, UI Design, CRM Design, Responsive Web Apps, Web App UX, Web App UI, Web App Design, Mobile App Design, Mobile App UI, Mobile Apps, iOS App Design, Android App Design, Product Design, Mobile Design, App Design
UX Designer
2022 - 2022
Resident Advisor
- Reviewed and audited specific screens from the client's website and web app and provided feedback and support to improve the overall information architecture and user flows.
- Helped build the current brand identity and internal design system, including typography, colors, copy, and components.
- Collaborated with PMs and the tech team to create user flows, wireframes, and high-fidelity designs for two key personas.
Technologies: UX Design, User Experience (UX), Web App UX, SaaS, B2B, Checkout, User Flows, Marketplace Design, Marketplaces, Web UI, Web UX, eCommerce, eCommerce UX, eCommerce UI, User Testing, Figma, Digital Design, Product Design, Digital Product Design, Responsive Design, Responsive UX Design, Responsive Web Design (RWD), User Interface (UI), Websites, UX Audits
UI/UX Designer
2022 - 2022
Rideshine
- Designed a web app CRM for admins to better manage staff and orders for an eco-friendly car wash service.
- Built the design of a partnering mobile application for car wash employees to track their orders, report problems, and monitor their earnings.
- Created user flows and click-through prototypes for both the admin CRM and employee-facing mobile application.
Technologies: User Interface (UI), User Experience (UX), UX Design, UI Design, CRM Design, Responsive Web Apps, Web App UX, Web App UI, Web App Design, Mobile App Design, Mobile App UI, Mobile Apps, iOS App Design, Android App Design, Product Design, Mobile Design, App Design, Admin Panels, Dashboards, Web Dashboards, Dashboard Design, B2B
Senior UI/UX Designer
2022 - 2022
Cross Digital Ltd
- Designed a web app that delivers all personalized care needs in one place, ensuring the individual's journey with care is easy, safe, and community-based.
- Worked with the founders and CTO to create user flows, wireframes, and high-fidelity designs for two key personas.
- Created user-testing script and prototypes for usability tests with both persona testing groups in mind.
Technologies: UX Design, UX Wireframes, Web App Design, User Flows, User Journeys, Digital Health, User Interface (UI), UI Design, Wireframing, Visual Design, Healthcare Management Systems, Prototyping, User Testing, Responsive, Responsive UI, Responsive Design
Lead Product Designer
2020 - 2022
Tradeling
- Revamped and streamlined the buying process, resulting in a 2.43% increase in average cart conversions, a 4.3% rise in checkout completions, and a 25-second decrease in order fulfillment time.
- Designed and implemented a shopping list that helped reduce the cart abandonment rate by 13%.
- Mentored and managed a junior designer and helped define the internal design guidelines and best practices.
Technologies: Jira, Slack, Mobile UX, Mobile UI, Interaction Design (IxD), User Experience (UX), Product Design, UX Design, UI Design, Figma, Web Design, iOS UI Design, Android UI Design, Responsive Web Design (RWD), Websites, UI Prototyping, User Interface (UI), Prototyping, Mockups, B2B, Web App UI, Web App UX, Web App Design, Business to Business (B2B), Marketplace Design, Marketplaces
User Experience Designer
2019 - 2020
Verizon Connect
- Led designers in a cross-functional team for the Reveal Locator native app and the map app.
- Implemented a new mobile strategy, increasing the number of daily active users from 115 to 2,800 and in-app visit time from one minute to three minutes.
- Drove the app to the sixteenth position in the app store with a rating of 4.2 and 4.7 on the Play Store.
Technologies: Sketch, InVision, Photoshop CC, Illustrator CC, Mobile UX, Mobile UI, Interaction Design (IxD), User Experience (UX), Product Design, UX Design, UI Design, Figma, Web Design, Fleet Management Platforms, iOS UI Design, Android UI Design, Responsive Web Design (RWD), Websites, UI Prototyping, User Interface (UI), Prototyping, Mockups, B2B, Web App UI, Web App UX, Web App Design, Business to Business (B2B)
Mobile UX/UI Designer
2018 - 2019
IMS Maxims
- Acted as a lead designer for the emergency department app for Musgrove Park Hospital. Shortlisted by the Irish UX Awards for outstanding UX in Ireland’s B2C health and lifestyle industries.
- Increased the speed and recording of medical observations by approximately 80%, helping create more opportunities for patients and doctors to spend time together.
- Spearheaded the design of the clinician summary web application, acute medical admission application, and the outpatient desktop application.
Technologies: UXPin, InVision, Photoshop CC, Illustrator CC, Mobile UX, Mobile UI, Interaction Design (IxD), User Experience (UX), Product Design, UX Design, UI Design, Figma, Web Design, iOS UI Design, Android UI Design, Responsive Web Design (RWD), Websites, UI Prototyping, User Interface (UI), Prototyping, Mockups, Web App UI, Web App UX, Web App Design
UI/UX Designer
2017 - 2018
The Union of Students
- Managed a cross-functional 11-member team as they delivered 80+ class rep training programs to 23 universities across Ireland, leading to a 79% increase in the program from the previous year.
- Structured and performed analysis and primary research that revealed issues with retention rates and generated insights about project efficacy, leading to an increase in web traffic by 36% and Twitter followers by 20% over six months.
- Built and maintained NStEP’s website and created student training content.
- Played a key role in ensuring a strong public profile and effective public engagement for NStEP's multifaceted work through media, PR, and the implementation of effective communications and marketing strategies.
Technologies: Sketch, Photoshop CC, Illustrator CC, WordPress, Mobile UX, Mobile UI, Interaction Design (IxD), User Experience (UX), Product Design, UX Design, UI Design, Web Design, iOS UI Design, Android UI Design, Responsive Web Design (RWD), Websites, UI Prototyping, User Interface (UI), Prototyping, Mockups, Web App UI, Web App UX, Web App Design
Education
2018 - 2019
Bachelor's Degree in Digital Marketing
Dublin Business School - Dublin, Ireland
2016 - 2018
Master's Degree in Interaction Design
Technological University of Ireland - Dublin, Ireland
2014 - 2016
Foundation Degree in Computer Science
Ulster University - Belfast, Northern Ireland
2009 - 2012
Bachelor of Arts Degree in Architecture
Ulster University - Belfast, Northern Ireland
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