Nico Baldovino, Designer in Denver, CO, United States
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Nico Baldovino

Verified Expert  in Design


Denver, CO, United States
Toptal Member Since
October 30, 2020

Nico is a senior product designer with over ten years of industry expertise in user experience. He excels in UI, visual design, user research, and UX strategies and has delivered high-visibility and use products, such as a mobile banking ecosystem, a popular money transfer site, and a recycling app. Adept at balancing user needs and business impact, Nico's products are used in the financial, telecommunications, health, eCommerce, and startup industries.


Work Experience

Senior Product Designer

2020 - PRESENT
Ria Financial
  • Defined the foundations of the new design system, the new design process, and the design operation.
  • Led and guided other product designers solving issues, setting up flows, defined new functionalities, and created interfaces. all within the product cycle.
  • Defined a user-centered design process, incorporating user research and user testing.
Technologies: Jira, Coda,, Maze, Figma, Product Design, Data Visualization, Design Systems, System Design

UX Consulting Designer

2018 - 2019
Accenture Interactive
  • Served as the UX designer on a strategic consulting team with a focus on financial services projects.
  • Involved in the discovery, ideation, and execution of projects.
  • Participated in user and stakeholder interviews, the definition of personas, empathy maps, user journeys, and user testing.
Technologies: Principle, OptimalSort, Figma, Sketch, System Design, Product Design

Lead UI Designer

2016 - 2018
  • Led the user interface in an agile squad. Designed experiences for both the public and private website,.
  • Executed guerrilla user testing at every sprint and built the foundations of a new atomic design system.
  • Placed in charge of presenting the work of the UX team to the development team.
Technologies: InVision, Abstracts, Principle, Sketch, System Design

Product Designer

2016 - 2017
The Besty
  • Defined the experience of a native iOS, Android APP and a SaaS platform.
  • Performed in an agile squad with members from all over the world.
  • Served as the visual designer generating consistency between the digital product and the visual identity.
Technologies: InVision, Sketch, System Design, Product Design

Project Manager

2014 - 2015
Start-Up Chile
  • Founded and project managed the 11th round of Start-up Chile.
  • Oversaw the product, which was a platform of questions and answers managed from a SaaS solution delivering educational content through iOS and Android apps.
  • Participated in the Chilean entrepreneurship ecosystem.
Technologies: Canvas, System Design, Product Design

UI Designer

2014 - 2015
  • Redesigned the eCommerce site of Puntoticket, the largest ticket company in Chile.
  • Covered information architecture and user interface design. Delivered the product in a scalable design system.
  • Held close relationships with stakeholders to acquire the necessary requirements for the redesign.
Technologies: Adobe Illustrator, InVision, Sketch, System Design, Product Design

Head of Design

2013 - 2015
  • Served as head of design in a development company that built iOS and Android mobile apps for start-ups.
  • Led the end-to-end design with branding, information architecture, user interface design, prototyping, and deliverables for the development team.
  • Built solid ties of trust with start-up customers.
Technologies: InVision, Adobe Photoshop, Adobe Illustrator, System Design, Product Design
2005 - 2010

Bachelor's Degree in Art Direction, Creativity, Marketing

Universidad de Pacifico - Santiago, Chile


User Research Methods and Best Practices

The Interaction Design Foundation


Usability and User Experience

Pontificia Universidad Católica de Chile


Figma, Sketch, InVision, Adobe, Principle, Maze,, Jira, OptimalSort, Adobe Illustrator, Adobe Photoshop, Canvas, RemoteApp


Webflow, iOS, Webflow CMS, Web

Industry Expertise

Telecommunications, Banking & Finance


UX Design, Visual Design, Prototyping, Rapid Prototyping, Design Systems, Websites, User Flows, Mobile Apps, Mobile App Design, Web UX, Apps, UI Design, Product Design, System Design, User Research, User Interviews, User Testing, Usability, Art Direction, Brand Identity, User Journeys, Design Thinking, Fintech, UX Strategy, Coda, Abstracts, Financial Services, Gamification, Lean UX, Online Banking, Finance, Money Transfers, Money, Loans, Icon Design, User Onboarding, User Journey Maps, Journey Mapping, Credit Cards, Mobile Banking, Consumer Banking, Bank Transactions, Transactions, Financial UX, Financial Transactions, Card UI, Sustainability, Environment, Social, Green Energy, Ecology, User Interface (UI), Mobile UI Design, Mobile UI, Mobile UX, Mobile UX Design, Futures, User Workshops, Photography, Wireframing, UX Wireflows, Financial Markets, Redesign, App UI, App UX, Mobile Money, Internationalization, Track, Startups, Cinema Design, Workout, Remote Control, Data Visualization, Web Design, Business, Responsive UI, Responsive Web Design (RWD), Conversion Rate, Responsive, Data Analysis, Benchmarking, APIs, Web UI, Web App Design, Web App UX, User Experience (UX), Web Usability, Web Components, Financial APIs, Web UI Design, Web UX Design, Responsive Design

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