Nico Baldovino, Designer in Denver, CO, United States
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Nico Baldovino

Verified Expert  in Design


Denver, CO, United States
Toptal Member Since
October 30, 2020

Nico is a senior product designer with over ten years of industry expertise in user experience. He excels in UI, visual design, user research, and UX strategies and has delivered high-visibility and use products, such as a mobile banking ecosystem, a popular money transfer site, and a recycling app. Adept at balancing user needs and business impact, Nico's products are used in the financial, telecommunications, health, eCommerce, and startup industries.


Work Experience

Senior Product Designer

2020 - PRESENT
Ria Financial
  • Defined the foundations of the new design system, the new design process, and the design operation.
  • Led and guided other product designers solving issues, setting up flows, defined new functionalities, and created interfaces. all within the product cycle.
  • Defined a user-centered design process, incorporating user research and user testing.
Technologies: Jira, Coda,, Maze, Figma, Product Design, Data Visualization, Design Systems, System Design

UX Consulting Designer

2018 - 2019
Accenture Interactive
  • Served as the UX designer on a strategic consulting team with a focus on financial services projects.
  • Involved in the discovery, ideation, and execution of projects.
  • Participated in user and stakeholder interviews, the definition of personas, empathy maps, user journeys, and user testing.
Technologies: Principle, OptimalSort, Figma, Sketch, System Design, Product Design

Lead UI Designer

2016 - 2018
  • Led the user interface in an agile squad. Designed experiences for both the public and private website,.
  • Executed guerrilla user testing at every sprint and built the foundations of a new atomic design system.
  • Placed in charge of presenting the work of the UX team to the development team.
Technologies: InVision, Abstracts, Principle, Sketch, System Design

Product Designer

2016 - 2017
The Besty
  • Defined the experience of a native iOS, Android APP and a SaaS platform.
  • Performed in an agile squad with members from all over the world.
  • Served as the visual designer generating consistency between the digital product and the visual identity.
Technologies: InVision, Sketch, System Design, Product Design

Project Manager

2014 - 2015
Start-Up Chile
  • Founded and project managed the 11th round of Start-up Chile.
  • Oversaw the product, which was a platform of questions and answers managed from a SaaS solution delivering educational content through iOS and Android apps.
  • Participated in the Chilean entrepreneurship ecosystem.
Technologies: Canvas, System Design, Product Design

UI Designer

2014 - 2015
  • Redesigned the eCommerce site of Puntoticket, the largest ticket company in Chile.
  • Covered information architecture and user interface design. Delivered the product in a scalable design system.
  • Held close relationships with stakeholders to acquire the necessary requirements for the redesign.
Technologies: Adobe Illustrator, InVision, Sketch, System Design, Product Design

Head of Design

2013 - 2015
  • Served as head of design in a development company that built iOS and Android mobile apps for start-ups.
  • Led the end-to-end design with branding, information architecture, user interface design, prototyping, and deliverables for the development team.
  • Built solid ties of trust with start-up customers.
Technologies: InVision, Adobe Photoshop, Adobe Illustrator, System Design, Product Design
2005 - 2010

Bachelor's Degree in Art Direction, Creativity, Marketing

Universidad de Pacifico - Santiago, Chile


User Research Methods and Best Practices

The Interaction Design Foundation


Usability and User Experience

Pontificia Universidad Católica de Chile