Nicola Fleming, Content Designer in Athens, Greece
Nicola Fleming

Content Designer in Athens, Greece

Member since June 11, 2020
Nicola is a content strategist, content designer, and UX writer focused on beautiful, usable digital experiences. She's an expert in both front-end and back-end content. Nicola has managed teams and held senior roles at Facebook, Microsoft, HSBC, BP, and Barclays. As a designer, she delivers simple, clear, and human interface copy. As a strategist, she helps brands maximize the value of their content as a business asset.
Nicola is now available for hire

Portfolio

Digital Design

Employment

  • Content Designer, Content Strategist, and UX Writer

    2020 - PRESENT
    Freelance
    • Led a content team at BP to deliver an IT digital transformation project. Was part of the project leadership team involved in making IT services easier to find, understand, and manage for BP employees.
    • Supported the design and launch of GrowthDay, the world's first personal development app. Delivered a content strategy and design that helped translate the work of leading coach Brendon Burchard into a motivational set of digital growth tools.
    • Acted as a content designer on the launch of Italic, an analytics app for eCommerce businesses.
    • Provided content design for GameFace, an online gaming tournament and community experience.
    Technologies: Sketch, Figma, Headless Software, HTML, YouTube, Videos, Taxonomy, Strategy, Content, Content Strategy, Content-first Design & Development, Copywriting, Writing & Editing, UX, Team Management, Microsoft Teams, MURAL, Whiteboarding, Content Writer, UI Audits, Website Redesign, Website Migration, Personas, User Requirements, Agile UX, Project Management, Wireframing, UX Research, Product Design, UX Flows, UX Testing, User Journey Maps, User Research, User Personas, Content Creation, Tone of Voice, Contextual Help, Style Guides, User Stories, Kanban, Roadmaps, User Needs, Gantt Charts, Controlled Vocabulary, Workshops, Scrum, Jira, Content Management Systems (CMS), ServiceNow
  • Content Strategy Manager

    2019 - 2020
    Facebook
    • Participated in the design of Facebook's Privacy Checkup product. Mark Zuckerberg announced the launch on Data Privacy Day and the product has now been rolled out to 2 billion users globally.
    • Co-led the redesign of Facebook's Security Checkup product. The new experience is available on more devices and offers the user a better understanding of their security settings.
    • Led a team of content strategists dedicated to minimizing bad experiences on Facebook through good design. Partnered with team leads across data science, product design, UX research, engineering, and product management to keep users safe on Facebook.
    • Spearheaded the creation of a tone framework for integrity experiences. The framework offers designers and non-designers alike guidance on the appropriate UI tone to apply in specific contexts.
    Technologies: Voice, Quip, Sketch, Content Writer, UX, UI Audits, Journey Mapping, Personas, User Requirements, Agile UX, Wireframing, UX Research, Product Design, UX Flows, UX Testing, User Journey Maps, User Research, User Personas, Content Creation, Tone of Voice, Contextual Help, Style Guides, User Stories, Kanban, Roadmaps, User Needs, Workshops

Other Experience

Education

  • Master of Arts Degree in English Literature
    1998 - 2002
    University of Glasgow - United Kingdom

Experience

  • Content Strategy15 years
  • Web Content15 years
  • Writing & Editing15 years
  • Content Design8 years
  • Conversational UX6 years
  • Content-first Design & Development6 years
  • Journey Mapping6 years
  • Taxonomy5 years

Location

Athens, Greece

To view more profiles

Join Toptal
Share it with others