Nikos is a digital product (UX/UI) designer who's currently based in Athens, Greece. His design philosophy is that a beautiful product that doesn't work well is still ugly. He's the type of designer who likes to craft digital products with purpose. He's less a beautifier and more of a problem solver. Nikos has faith in design processes; that's why when he designs products, he uses the Double Diamond design model.
Worked for Home Run (formerly Convibo), a one-hour grocery delivery service in London.
Defined the product vision for Home Run's partner shoppers' and drivers' web and mobile applications.
Designed new processes and crafted new experiences for Home Run's partner shoppers and drivers aiming to increase two important business metrics: units [collected] per hour (UPH) and drops per driver (DPD).
Led the UX research activities for customer-facing and partner products.
Defined and prioritized new features development based on the value that they will add to the product.
Leveraged the usability optimization to improve path-purchase and customer engagement by analyzing users’ behavior and conducting online testing of various features, structures, and user interface design approaches to boost conversions. This optimization process has led, so far, to an impressive 320% conversion increase for specific customer segments.
Designed the final UI elements and organized them into design systems and style guidelines.
Worked for Vidpulse (Vidpulse.com), an advanced video content analytics and recommendations tool that helps digital publishers uncover viewing habits, recirculate traffic, and measure video ads performance.
Crafted Vidpulse's online video analytics platform (dashboard) from scratch.
Played an active role in the strategy formulation and definition of the product development road map.
Led the UX research (qualitative and quantitative) for the reEmbed's new platform Vidpulse.
Designed the final UI elements and organized them into design systems, interaction, and style guidelines.
Achieved a significant improvement of reEmbed's recommendation feature through a deep design; including the information structure, interaction design, and user interface. These were under constant testing via the deployment of tailor-made A/B/N experiments and a sample of hundreds of thousands of users who were exposed to the feature on a daily basis.
Achieved an avg. 55.40% improvement in our core mobile KPI: endscreen-to-page CTR.
Created a new mobile video gallery experience for digital publishers that aimed to boost video content consumption and user engagement.