Nina Vukelic
Verified Expert in Design
Designer
Zagreb, Croatia
Toptal member since November 30, 2021
Nina is a creative copywriter, content editor, brand expert, and publisher. She works on projects at the intersection of UX, branding, marketing, packaging, social copy, and branding strategy. Nina has worked as an in-house content creator with an eCommerce company and as a communication specialist for various clients, including Vitra, Art Berlin Fair, Swiss Art Awards, and Fondation Beyeler, across different fields such as architecture and design, hospitality, and destination and travel.
Portfolio
UX Writer
Web Copy, Packaging, and Branding Copy
Pitch Deck and Landing Page Copy
Web and UX Copy
Work Experience
Creative Copywriter
Freelance Copywriter
- Made every word count and removed everything except what’s necessary.
- Acted as a creative copywriter and worked on content creation, including copywriting, editing, publishing with a focus on culture, design, IT, and lifestyle sectors.
- Strived to create relevant communication that helps clients drive business, build loyal communities, and reshape mindsets.
Publisher | Editor-in-chief
This is Badland
- Conceptualized the leading theme and set the editorial direction for each issue; every issue is sold out and being distributed in 120 stores worldwide.
- Researched new story leads and evaluated story pitches from the contributors. I also worked on commissioning, editing, and proofreading articles.
- Gave voice to a new generation of creative talent.
Copywriter for Company Branding
Pro Media Group
- Supported ongoing web redesign with developing new infrastructure for all main pages. I also defined and named new categories.
- Translated the company's mission and vision into words. I prioritized messages and shaped them to the target audiences, instilling the values of organization into the text.
- Came up with new ideas to communicate the company's services, cases, values, careers, and culture pages.
Communication Strategist | Copywriter
Bureau N
- Worked on the multi-channel copy for the agency's online profile, including web, social, email, and newsletters. I also did client-based planning and implementation of communication campaigns and events.
- Handled all press requests, expanded media network, and did overall budget management.
- Wrote press releases and worked for clients like Grill Royal, Vitra, Future Architecture Platform, and Belgian Pavilion Venice.
Creative Copywriter
Pamono
- Worked on content creation with long form features and guides that focus on exclusive design and vintage furniture and objects.
- Created a messaging framework in line with the company’s brand guidelines.
- Crafted original stories and guides in a style that is sleek, elegant, and informed — showcasing expertise on the topic and ensuring the readers understand know who’s who and what’s what in design culture past and present.
Education
Master's Degree in Contemporary Art Theory
Sotheby's Institute of Art - London
Bachelor's Degree in Fine Art
City and Guilds of London Art School - London
Skills
Tools
Adobe
Platforms
Web
Other
Copywriting, Writing & Editing, User Experience (UX), Ad Campaigns, Publishing, Translation, Proofreading, Print, Digital Publishing, Branding, Microcopy, Creative Strategy, eCommerce UX, Marketing Communications (MarCom), eCommerce, Software, CMS Made Simple (CMSMS), Digital Advertising, Google+, Social, SEO Tools, Email, Newsletters, Consulting, Pitch Decks, Web Technologies, App UX, Web UX
Experience
- Publishing - 5 years
- Branding - 5 years
- Print - 5 years
- Copywriting - 5 years
- Writing & Editing - 5 years
- Microcopy - 5 years
- Translation - 5 years
- Proofreading - 5 years
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