Nir Gam Ze LeTova
Verified Expert in Design
Designer
Ramat Gan, Israel
Toptal member since June 15, 2023
Nir is a senior product designer with 13 years of hands-on experience. He excels at working in Agile environments and collaborating closely with product managers, UI/UX designers, and technical teams. Nir's passion for technology and design, combined with his expertise in balancing product, business, and design requirements, enables him to consistently deliver seamless, high-end, user-centric digital experiences.
Portfolio
Guesty | Calendar Spotlight
iCount | Punchio a Time Clock App
iCount | Accounting System
Work Experience
Senior Product Designer
Guesty
- Reduced user task completion time for a highly visible feature by conducting in-depth qualitative and quantitative user research, advocating for users, and incorporating user-centric design principles to deliver the best solution.
- Contributed to removing strategic sales blockers by collaborating with product and developers teams in an Agile environment, leading initiatives to increase usability and clarity, and crafting intelligent, high-quality user experiences.
- Improved user experience KPIs for projects of large scope and complexity by understanding the product lifecycle from user research through ideation, low-fidelity UX wireframes, high-fidelity UI prototypes, usability testing, and design.
UX/UI Designer
ICount
- Oversaw the ongoing maintenance, development, characterization, and design of complex systems for the web.
- Led projects at all product lifecycle stages, worked with teams in Israel and abroad to characterize and design the company's website, and designed for iOS and Android apps.
- Characterized and designed three native Android and iOS applications from scratch. I followed the entire process from the initial thinking stage and the market analysis to the market launch.
UX/UI Designer
Freelance Clients
- Worked with companies of various sizes on branding and graphic language for web design, applications, marketing materials, online campaigns, promotional materials, social media, conferences, exhibitions, and more.
- Created materials to improve conversion rates based on understanding the product identity and customer wishes obtained through complex market analysis processes.
- Supported startup companies at the beginning of their journeys by setting up all the necessary tools for branding, such as websites, apps, or any other required material.
UI Designer
Hive
- Worked on multiple marketing projects for the app and web platforms, designed over 500 unique emojis, and created and designed images, including logos, illustrations, and accessories.
- Created end-to-end user flows, taking into account all the points that emerged from the user research and translated them into a high-volume prototype for user testing.
- Analyzed the users' thinking and understanding using a design language. The in-depth study of the visual meaning and how the user interprets it shortened the app's comprehension and reaction time.
Certifications
UX Design
Netcraft Academy
Graphic Design
John Bryce
Skills
Tools
Adobe Experience Design (XD), Photoshop CC, Illustrator CC, Adobe CC
Platforms
Figma, iOS, Android, Web, Mobile
Languages
SAS
Other
Product Design, User Interface (UI), UI Prototyping, SaaS Design, B2B, User Experience (UX), User Research, Market Research, B2B2C, B2C, Graphic Design, Web UI Design, Branding, UX Design, UX Research, User Flows, Research Analysis, Mobile UI, Tables, Complex Web Systems, Web UX, Research, SaaS, UI Design, Design Systems, QA Testing
Experience
- SaaS Design - 13 years
- Adobe Experience Design (XD) - 13 years
- B2B - 13 years
- User Experience (UX) - 8 years
- User Interface (UI) - 8 years
- Product Design - 8 years
- User Research - 8 years
- UI Prototyping - 7 years
Tools
- Adobe Experience Design (XD)
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