Nisa Andrews
Verified Expert in Design
Designer
Los Angeles, CA, United States
Toptal member since March 14, 2017
Nisa is a product designer and strategist with a strong foundation in UX design, front-end development, and international marketing. She thrives on solving complex problems by blending strategy, design, and technology. Her passion lies in crafting intuitive user experiences that drive meaningful impact. Nisa is interested in problem spaces related to mental health, sustainability, and nutrition, where she aims to create solutions that enhance well-being and promote a more sustainable future.
Portfolio
VTMN || Design Exercise
T-Mobile || eCommerce
Naked Filter || eCommerce
Work Experience
Senior Product Designer
Self-employed
- Optimized inventory management. Designed an inventory management system for Spin Scooters, reducing vehicle loss by 30% and improving labor efficiency by 20%.
- Achieved conversion success. Revamped the WeTrust blockchain app, resulting in a 28% increase in user conversions.
- Had a diverse client portfolio. Collaborated with companies including TestBox, Spin Scooters, Modularity.ai, and WeTrust.
Product Designer II
Uber
- Enhanced onboarding experience. Redesigned the driver onboarding flow, decreasing drop-off rates by 20% and boosting first trips by 3%.
- Increased product engagement. Improved the comprehension and engagement of the driver loyalty program by 18%.
- Contributed to innovation in Driver Rentals. Spearheaded the design and launch of the new Driver Rentals product, driving a 40% increase in conversions.
- Demonstrated cross-functional leadership. Led problem definition and solution design, collaborating effectively with cross-functional teams to enhance the Uber Driver app.
UX Designer
Razorfish
- Contributed to business impact. Won a $1.6M project through strategic usability audits and compelling project proposals.
- Systematized UX design. Led the development of a UX design system that streamlined workflows and improved efficiency by 35% across multiple responsive projects.
- Solved problems for clients including Honda, Acura, T-Mobile, and HPE.
Education
Certificate of Completion in Front-end Web Development P/T Course
General Assembly - Los Angeles, CA, USA
Certification in Technology Entrepreneurship
Stanford | Online - Online
Bachelor's Degree in International Marketing
Baruch College - New York City, NY, USA
Skills
Tools
InVision, Sketch, Principle
Platforms
Figma, iOS, Shopify
Languages
HTML, CSS
Industry Expertise
Health, Fitness
Other
Wireframing, User Flows, Information Architecture (IA), Heuristic Evaluation, User Experience (UX), Web Design, UI Design, Product Design, Mobile Design, User Journeys, App Design, UX Design, Web UX Design, Web UI Design, Responsive Web Apps, Responsive Web Design (RWD), Dashboard Design, Decentralized Applications, User Interface (UI), Mobile App Design, Visual Design, DApps, Crypto, eCommerce, Innovation Promotion, Product Descriptions, Creative Strategy, Experience Strategy, Content Management Systems (CMS), Mobile Applications, Data, Chat Support, Cellular, Nutrition & Supplements, Wellness, Camping, System Design, Product Strategy, Interaction Design (IxD), Blockchain, Onboarding, User Research, User Testing
Experience
- User Interface (UI) - 6 years
- User Flows - 6 years
- User Experience (UX) - 6 years
- User Journeys - 6 years
- DApps - 5 years
- Figma - 5 years
- Information Architecture (IA) - 5 years
- User Research - 2 years
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