Noelia Ferrero
Verified Expert in Design
Designer
Mendoza, Mendoza Province, Argentina
Toptal member since August 31, 2021
Noelia is an experienced multimedia designer specializing in UI/UX with certifications in Professional Scrum with User Experience and Professional Scrum Master I, demonstrating her commitment to agile methodologies. She is proficient in Figma and excels at leading UI/UX projects across multiple industries, ensuring seamless user experiences. With a track record of training teams in agile best practices, Noelia is equipped to thrive in any agile-driven environment.
Portfolio
Work Experience
Digital Designer (via Toptal)
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- Created AI-generated videos and illustrations using Synthesia.ai for internal and external communications.
- Developed visually compelling AI-generated content that aligned with the company's brand standards, enhancing the quality of presentations.
- Ensured AI-generated content met quality standards, increasing client satisfaction for presentations and visual communications.
Product Designer
Ellen C Jantzen, MD, LLC
- Assisted in developing the minimum viable product (MVP), translating concepts into detailed and visually appealing low and high-fidelity wireframes.
- Applied design principles to create a cohesive and aesthetically pleasing mobile application.
- Created a patent journey to show workflow complexity and unpredictability.
UX/UI Designer
Scrum.org
- Analyzed the information architecture and study of target users and their requirements, adding realistic contexts and insights to design processes, uncovering problems, and finding design opportunities.
- Conducted qualitative research through interviews with a small number of users, based on three target website users—the business, trainers, and learners—to better understand the product requirements.
- Performed quantitative research using more structured methods like surveys and analytics to gather measurable data about what users do and then test assumptions drawn from qualitative research.
- Built interfaces in Figma, focusing on looks or style, communicating brand values, and reinforcing users' trust. Improved their website's usability and responsiveness by adopting the latest best practices.
- Created a complete design system with components guided by clear standards, which can be assembled to build any number of sections.
- Utilized AI to create images for a series of training courses based on Scrum methodologies.
- Created new images that were consistent in style and UI for courseware courses. Redesigned the templates used in Mural.
Product Designer
Tomahawk Technologies Inc. DBA OperationsCommander
- Optimized the payment flow, reducing the number of confirmation steps required.
- Created adaptable design components that will allow faster implementation in development as they were built based on the framework chosen by the client.
- Implemented standard usability best practices to ensure the application is intuitive and user-friendly.
- Created a heuristic evaluation to measure the usability of interfaces in independent walkthroughs and report issues. Identified areas for improvement in terms of aesthetics and usability.
- Ensured the application's responsiveness design across mobile and tablet devices.
Brand/Web Designer
Teknicks LLC
- Participated in the discovery phase, where information was collected and analyzed to clarify the project's goals, limitations, and overall scope.
- Created the brand's visual identity by creating a unified system of design elements like logos, colors, and typography.
- Designed low-fidelity wireframes to outline the website's blueprint and effectively convey the "big idea" of the client's product. This helps determine the best solutions for users.
UX Designer
Blindr
- Performed a final check on the app experience, validating the interaction flows, button positions, and other interactions.
- Conducted a heuristic analysis to ensure the MVP's initial version had a flawless user experience.
- Created prototypes and a UI kit with the latest improvement, suggestions, and recommendations for the development team.
Web Designer
New York Software Lab Corp
- Designed the landing page to present the product to potential users.
- Created icons to use on the landing page and created a small UI Kit to apply changes to assets.
- Prototyped both desktop and mobile versions to show the client how interactions work on this page.
UI Designer
BeamJobs
- Created visual and graphic designs for styles and assets for articles and digital content.
- Helped create a communication language for articles, maintaining the consistency of images and styles.
- Collaborated with the client to discuss graphic design ideas.
Visual Designer | Advanced SSR
Globant
- Collaborated with experienced agile teams to produce design documentation.
- Created web and mobile application designs with responsive design and grid principles.
- Designed interactive prototypes to present to clients how the final product would work.
- Approached projects with design thinking principles and methodologies.
- Collaborated with designers and developers on defining requirements, wireframes, storyboards, user flows, user interfaces and interactions, visual designs, prototyping, testing, and delivering pixel-perfect design assets.
- Ensured work was completed on time, both independently and in partnership with other designers.
UX/UI Leader
Epidata
- Coordinated internal training on UX and UI practices.
- Managed Epidata´s design team, following up on initiatives and incorporating new team members.
- Oversaw UI and UX development for web and mobile applications.
- Led the management and organization of UI and UX projects and acted as an environmental designer.
- Collaborated with development teams in an Agile environment.
UX/UI Analyst
Epidata
- Designed interfaces for digital solutions within an Agile framework.
- Created testing usability with prototypes in the low and medium-resolution after the final development of the design.
- Designed screens in different resolutions adapted to the required technology.
- Defined users for each product using proto-personas to ensure alignment amongst the client's stakeholders.
- Identified user needs through various tools, including ab testing, card-sorting, and surveys.
Web Designer
Epidata
- Managed Epidata's WordPress website (both the English and Spanish versions).
- Created prototypes and designs in Figma for new landing pages.
- Redesigned the client's and partner's logos to adapt them to the site.
- Designed small videos for the main page headers, according to Epidata`s vision.
- Translated the entire website into English language.
- Created reports and metrics analysis with Google Analytics. Processed the data collected to elaborate conclusions, recommendations, or reports.
- Developed plans of improvement to optimize website, based on the data obtained from the analysis.
Support Engineer
Extole
- Implemented client-specific requirements within a JavaScript-based creative bundle framework.
- Delivered custom changes to CSS and HTML within the platform.
- Added new features, automating via scripts where possible.
- Investigated integration and configuration errors.
- Configured integrations such as Facebook apps, Twitter apps, and CNAME of the DNS.
- Assisted the support team to troubleshoot the implementation of the product.
- Identified and documented core product issues for triage.
- Played an active role contributing to the growth and scalability of the client services team through robust documentation and continuous process optimization.
Multimedia and Web Designer
Freelance
- Designed websites based on Bootstrap and WordPress frameworks.
- Created videos for social events, using Adobe Premiere, Photoshop, After Effects, and Audition.
- Designed personal cards, birthday cards, children's party decoration, and flyers.
- Showed expertise with web development—especially using HTML and CSS.
- Shot video and photos, completed video editing, and retouched final products where necessary.
Education
Technical Degree in Multimedia Design
Colegio Universitario IES Siglo 21 - Córdoba, Argentina
Certifications
Hybrid Project Management for Managers
Udemy
Inteligencia Artificial y Productividad
Google AI Essentials
Coursera
AI Video Creation
Synthesia
AI for Designers
Interaction Design Foundation
Professional Scrum Master™ I Certification
Scrum.org
UX Management: Strategy and Tactics
Interaction Design Foundation
Professional Scrum™ with User Experience I (PSU I)
Scrum.org
Gestalt Psychology and Web Design: The Ultimate Guide
Interaction Design Foundation
Goal Setting at Work: Plan for Success and Reach Your Goals
Udemy
Emotional Intelligence at Work: Learn from Your Emotions
Udemy
Disrupt Unconscious Bias and Improve Your Workplace Culture
Udemy
Design for the 21st Century with Don Norman
Interaction Design Foundation
Remote Work and Virtual Collaboration
Certiprof
Scrum Foundation Professional Certificate
Certiprof
Hello Design Thinking
IdeoU
UX Writing
Educacion IT
UX/UI Designer
Coderhouse
Digital Marketing Training Course
Udemy
Certificate in User Experience Design
Georgia Institute of Technology
Skills
Tools
Figma, Jira, UX Tools, MURAL, Photoshop CC, Zeplin, Adobe Illustrator, Illustrator CC, Microsoft PowerPoint, Adobe Premiere Pro, AI Tools
Platforms
WordPress, iOS, Magento, Shopify, Webflow CMS, Webflow
Industry Expertise
Healthcare, Health, Marketing
Languages
CSS, CSS3, PHP, HTML5, JavaScript
Other
Web UX, App UX, App UI, UI Design, Design Thinking, Scrum, Agile UX, Remote Work, eCommerce UX, Hybrid Apps, Online Payments, Benchmarking, Testing, Web UI, Project Design, eCommerce UI, Desktop Web Design, Business to Business (B2B), B2C, Healthcare IT, Design, UI Maps, Tools, Business Ideas, Responsive UI, Responsive Layout, AI Design, Sprint Retrospectives, Sprints, Proposals, Presentations, UX Architecture, App Design, Web UX Design, Web UI Design, Hospitals, Patient Services, Patient Portals, UI Design Standards & Best Practices, Web Design, eCommerce, Visual Design, Mobile App UI, Mobile Design, UX Design, Presentation Design, Responsive Web Design (RWD), User Experience (UX), Responsive Design, Information Architecture (IA), User Flows, Web App Design, Healthcare Services, Web App UI, Web App UX, Mobile UI, Dashboard Design, Landing Page Design, Landing Pages, User Interface (UI), User Research, Wireframing, UI Components, WordPress Design, Product Design, Digital, Prototyping, Websites, Mobile Apps, Design Systems, Rapid Prototyping, Website Redesign, Best Practices in Design, User Experience Design, Argentina, Financial UX, Financial Design, Component Libraries, System Design, Mobile UI Design, Mobile UX Design, User Interviews, UX Review, Heuristic Analysis, Templates, UX Branding, Elementor, MVP Design, User-centered Design (UCD), Cross-functional Collaboration, Web Application Design, eCommerce Design, Interactive UI, No-code Development, High-fidelity Wireframes, Mind Maps, Agriculture, Local & Municipal Government, Sales Presentations, Fertilizers, Environmental Design, School, Web Administration, State Government, Mobile App Design, Mobile UX, Fintech, Front-end, Dashboards, Data Visualization, Social Ad Design, Journey Mapping, B2B, User Journeys, Email Templates, Content, Web Content, UX Audits, Complex Application User Interfaces (UI), Data Architecture, SaaS, Management, Leadership, Kids & Families, Design Leadership, User Stories, User Scenarios, Adult Education, Finance Reports, Financial Reporting Dashboards, Responsive Web Apps, Email Design, HTML Email, PDF Design, Workflow, iOS UX Design, Ionic, Accessibility, Certified Scrum Developer, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Azure DevOps, Bootstrap, SEO Marketing, Software, UIKit, Graphics, Mentorship, Team Mentoring, Mentorship & Coaching, Goal-directed Design, Goal Management, Branding, Brand Design, Logo Design, Scrum Master, Certified ScrumMaster (CSM), Agile, Certified Trainer, Audience Analysis, Scripting, Storyboarding, Video Editing, AI-generated Video, Vector Graphics, IT Projects, Graphic Design, Videos, AI Content Creation, Generative Design, Illustration, Communication Strategy
Experience
- Healthcare IT - 5 years
- Scrum - 5 years
- Figma - 5 years
- Component Libraries - 4 years
- UX Design - 3 years
- UI Design - 3 years
- eCommerce UX - 2 years
- Generative Artificial Intelligence (GenAI) - 2 years
Tools
- Figma
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