Noelia is available for hire
Hire NoeliaNoelia Ferrero
Verified Expert in Design
Designer
Mendoza, Mendoza Province, Argentina
Toptal member since August 31, 2021
Bio
Noelia is an experienced multimedia designer specializing in UI/UX with certifications in Professional Scrum with User Experience and Professional Scrum Master I, demonstrating her commitment to agile methodologies. She is proficient in Figma and excels at leading UI/UX projects across multiple industries, ensuring seamless user experiences. With a track record of training teams in agile best practices, Noelia is equipped to thrive in any agile-driven environment.
Work Experience
Digital Designer (via Toptal)
2024 - 2024
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- Created AI-generated videos and illustrations using Synthesia.ai for internal and external communications.
- Developed visually compelling AI-generated content that aligned with the company's brand standards, enhancing the quality of presentations.
- Ensured AI-generated content met quality standards, increasing client satisfaction for presentations and visual communications.
Technologies: Visual Design, Graphic Design, Videos, Presentations, AI Design, AI Content Creation, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Generative Design, Illustration, Communication Strategy
Product Designer
2023 - 2024
Ellen C Jantzen, MD, LLC
- Assisted in developing the minimum viable product (MVP), translating concepts into detailed and visually appealing low and high-fidelity wireframes.
- Applied design principles to create a cohesive and aesthetically pleasing mobile application.
- Created a patent journey to show workflow complexity and unpredictability.
Technologies: Figma, Mobile UI Design, User Interface (UI), Mobile Design, Mobile UI, Mobile UX, Healthcare IT, MVP Design, User-centered Design (UCD), Interactive UI
UX/UI Designer
2022 - 2024
Scrum.org
- Analyzed the information architecture and study of target users and their requirements, adding realistic contexts and insights to design processes, uncovering problems, and finding design opportunities.
- Conducted qualitative research through interviews with a small number of users, based on three target website users—the business, trainers, and learners—to better understand the product requirements.
- Performed quantitative research using more structured methods like surveys and analytics to gather measurable data about what users do and then test assumptions drawn from qualitative research.
- Built interfaces in Figma, focusing on looks or style, communicating brand values, and reinforcing users' trust. Improved their website's usability and responsiveness by adopting the latest best practices.
- Created a complete design system with components guided by clear standards, which can be assembled to build any number of sections.
- Utilized AI to create images for a series of training courses based on Scrum methodologies.
- Created new images that were consistent in style and UI for courseware courses. Redesigned the templates used in Mural.
Technologies: UX Design, Information Architecture (IA), User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Web Design, Design Leadership, User Stories, User Scenarios, Adult Education, Rapid Prototyping, Prototyping, Mobile UI, Mobile UX, Mobile App Design, Component Libraries, Scrum, SEO Marketing, Marketing, Benchmarking, Web UI, Remote Work, Project Design, Sprint Retrospectives, Sprints, UX Architecture, Web UX Design, Web UI Design, Visual Design, Design Systems, Email Design, HTML Email, Workflow, System Design, Mobile UI Design, Mobile UX Design, User Interviews, Accessibility, UX Review, Heuristic Analysis, UX Branding, User Experience Design, CSS, Certified Scrum Developer, Shopify, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), MURAL, Photoshop CC, Illustrator CC, Certified ScrumMaster (CSM), Vector Graphics, MVP Design, Web App Design, Microsoft PowerPoint, Responsive Layout, User-centered Design (UCD), Cross-functional Collaboration, Interactive UI
Product Designer
2023 - 2023
Tomahawk Technologies Inc. DBA OperationsCommander
- Optimized the payment flow, reducing the number of confirmation steps required.
- Created adaptable design components that will allow faster implementation in development as they were built based on the framework chosen by the client.
- Implemented standard usability best practices to ensure the application is intuitive and user-friendly.
- Created a heuristic evaluation to measure the usability of interfaces in independent walkthroughs and report issues. Identified areas for improvement in terms of aesthetics and usability.
- Ensured the application's responsiveness design across mobile and tablet devices.
Technologies: UX Design, Workflow, Product Design, iOS UX Design, Mobile UI Design, Mobile UX Design, Responsive Design, Prototyping, Visual Design, User Interviews, Ionic, System Design, Accessibility, UX Review, Heuristic Analysis, User Experience Design, Figma, CSS, App UX, App UI, Hybrid Apps, eCommerce UI, User-centered Design (UCD), Cross-functional Collaboration
Brand/Web Designer
2023 - 2023
Teknicks LLC
- Participated in the discovery phase, where information was collected and analyzed to clarify the project's goals, limitations, and overall scope.
- Created the brand's visual identity by creating a unified system of design elements like logos, colors, and typography.
- Designed low-fidelity wireframes to outline the website's blueprint and effectively convey the "big idea" of the client's product. This helps determine the best solutions for users.
Technologies: Web Design, WordPress, UI Design, UX Design, Branding, Brand Design, Logo Design, System Design, User Interviews, User Experience Design, Responsive Layout
UX Designer
2022 - 2022
Blindr
- Performed a final check on the app experience, validating the interaction flows, button positions, and other interactions.
- Conducted a heuristic analysis to ensure the MVP's initial version had a flawless user experience.
- Created prototypes and a UI kit with the latest improvement, suggestions, and recommendations for the development team.
Technologies: UX Design, User Experience (UX), User Flows, User Interface (UI), iOS, User Stories, User Scenarios, Component Libraries, Remote Work, Design Systems, System Design, iOS UX Design, Mobile UI Design, Mobile UX Design, Accessibility, User Experience Design, CSS, App UX, Hybrid Apps, MVP Design, User-centered Design (UCD), Cross-functional Collaboration, Interactive UI
Web Designer
2022 - 2022
New York Software Lab Corp
- Designed the landing page to present the product to potential users.
- Created icons to use on the landing page and created a small UI Kit to apply changes to assets.
- Prototyped both desktop and mobile versions to show the client how interactions work on this page.
Technologies: User Interface (UI), User Experience (UX), Web Design, UI Design, WordPress, UX Design, Component Libraries, Web UI, Remote Work, Web UX Design, Web UI Design, Visual Design, Landing Page Design, Design Systems, Rapid Prototyping, System Design, Mobile UI Design, Mobile UX Design, Heuristic Analysis, User Experience Design, CSS, MVP Design, Responsive Layout, Interactive UI
UI Designer
2021 - 2022
BeamJobs
- Created visual and graphic designs for styles and assets for articles and digital content.
- Helped create a communication language for articles, maintaining the consistency of images and styles.
- Collaborated with the client to discuss graphic design ideas.
Technologies: Figma, Photoshop CC, Illustrator CC, Responsive Web Design (RWD), Responsive Design, Mobile UI, User Interface (UI), UI Components, Prototyping, Websites, Proposals, UX Architecture, Web UI Design, UI Design Standards & Best Practices, Website Redesign, Best Practices in Design, Adobe Illustrator, Component Libraries, Web UI, Remote Work, System Design, Mobile UI Design, Mobile UX Design, User Experience Design, Responsive Layout, Interactive UI
Visual Designer | Advanced SSR
2021 - 2022
Globant
- Collaborated with experienced agile teams to produce design documentation.
- Created web and mobile application designs with responsive design and grid principles.
- Designed interactive prototypes to present to clients how the final product would work.
- Approached projects with design thinking principles and methodologies.
- Collaborated with designers and developers on defining requirements, wireframes, storyboards, user flows, user interfaces and interactions, visual designs, prototyping, testing, and delivering pixel-perfect design assets.
- Ensured work was completed on time, both independently and in partnership with other designers.
Technologies: Figma, UX Tools, Fintech, Visual Design, Web Design, Presentation Design, Responsive Web Design (RWD), Responsive Design, Dashboards, Information Architecture (IA), Data Visualization, Dashboard Design, Wireframing, User Interface (UI), UI Components, User Journeys, Email Templates, Prototyping, Websites, User Flows, Proposals, Presentations, Sales Presentations, Web UX Design, Web UI Design, UI Design Standards & Best Practices, Mobile Apps, Design Systems, Rapid Prototyping, UX Audits, Complex Application User Interfaces (UI), Website Redesign, Best Practices in Design, Financial UX, Finance Reports, Financial Design, Financial Reporting Dashboards, Component Libraries, Benchmarking, Web UI, Remote Work, Sprint Retrospectives, Sprints, Web Administration, Email Design, HTML Email, PDF Design, Workflow, System Design, iOS UX Design, Mobile UI Design, Mobile UX Design, User Interviews, Templates, User Experience Design, App UX, App UI, Hybrid Apps, eCommerce UI, Responsive Layout, User-centered Design (UCD), Cross-functional Collaboration, Web Application Design
UX/UI Leader
2021 - 2021
Epidata
- Coordinated internal training on UX and UI practices.
- Managed Epidata´s design team, following up on initiatives and incorporating new team members.
- Oversaw UI and UX development for web and mobile applications.
- Led the management and organization of UI and UX projects and acted as an environmental designer.
- Collaborated with development teams in an Agile environment.
Technologies: Photoshop CC, Zeplin, Jira, Azure DevOps, Figma, Web UX, UX Tools, Mobile Design, Mobile App Design, UX Design, eCommerce, Fintech, Visual Design, Web Design, Presentation Design, Responsive Web Design (RWD), User Experience (UX), Responsive Design, Dashboards, Web App UX, Mobile UI, Wireframing, User Interface (UI), Product Design, User Journeys, Prototyping, Websites, User Flows, Proposals, Presentations, Sales Presentations, UX Architecture, Web UX Design, Web UI Design, UI Design Standards & Best Practices, Mobile Apps, Design Systems, Rapid Prototyping, Website Redesign, Data Architecture, Best Practices in Design, Design Leadership, Financial UX, Component Libraries, Benchmarking, Web UI, Remote Work, Project Design, Agriculture, Healthcare IT, Sprint Retrospectives, Sprints, Health, Patient Services, Patient Portals, Web Administration, Magento, Responsive Web Apps, Workflow, System Design, Mobile UI Design, Mobile UX Design, User Interviews, Accessibility, Environmental Design, User Experience Design, CSS, App UX, App UI, Hybrid Apps, eCommerce UI, Certified Scrum Developer, Local & Municipal Government, Responsive Layout, User-centered Design (UCD), Cross-functional Collaboration, Web Application Design, eCommerce Design
UX/UI Analyst
2019 - 2021
Epidata
- Designed interfaces for digital solutions within an Agile framework.
- Created testing usability with prototypes in the low and medium-resolution after the final development of the design.
- Designed screens in different resolutions adapted to the required technology.
- Defined users for each product using proto-personas to ensure alignment amongst the client's stakeholders.
- Identified user needs through various tools, including ab testing, card-sorting, and surveys.
Technologies: Figma, Zeplin, Mobile UX, Mobile App UI, Web UX, UX Tools, Mobile Design, Mobile App Design, UX Design, eCommerce, Fintech, Web Design, Presentation Design, Responsive Web Design (RWD), User Experience (UX), Responsive Design, Dashboards, Information Architecture (IA), Web App Design, Healthcare Services, Web App UI, Web App UX, Mobile UI, Wireframing, Journey Mapping, User Interface (UI), B2B, Product Design, User Journeys, Prototyping, Websites, Proposals, UX Architecture, Web UX Design, Web UI Design, Mobile Apps, Design Systems, Rapid Prototyping, Website Redesign, Best Practices in Design, Kids & Families, User Stories, User Scenarios, Financial UX, Financial Design, Component Libraries, Benchmarking, Web UI, Remote Work, Healthcare IT, Sprint Retrospectives, Sprints, Health, Patient Services, Patient Portals, Web Administration, Workflow, System Design, iOS UX Design, Mobile UI Design, Mobile UX Design, User Interviews, User Experience Design, CSS, App UX, App UI, Hybrid Apps, eCommerce UI, Certified Scrum Developer, MVP Design, Responsive Layout, User-centered Design (UCD), Cross-functional Collaboration
Web Designer
2019 - 2020
Epidata
- Managed Epidata's WordPress website (both the English and Spanish versions).
- Created prototypes and designs in Figma for new landing pages.
- Redesigned the client's and partner's logos to adapt them to the site.
- Designed small videos for the main page headers, according to Epidata`s vision.
- Translated the entire website into English language.
- Created reports and metrics analysis with Google Analytics. Processed the data collected to elaborate conclusions, recommendations, or reports.
- Developed plans of improvement to optimize website, based on the data obtained from the analysis.
Technologies: WordPress, CSS3, HTML5, PHP, Photoshop CC, Figma, Web UX, UX Tools, Mobile Design, Mobile App Design, UX Design, eCommerce, Fintech, Web Design, Front-end, Presentation Design, Responsive Web Design (RWD), Responsive Design, Landing Page Design, Landing Pages, Wireframing, Journey Mapping, User Interface (UI), WordPress Design, User Journeys, Web UX Design, Web UI Design, Website Redesign, Best Practices in Design, Web UI, Remote Work, Healthcare IT, Web Administration, HTML Email, Mobile UI Design, CSS, App UI, Elementor, Responsive Layout, No-code Development
Support Engineer
2017 - 2018
Extole
- Implemented client-specific requirements within a JavaScript-based creative bundle framework.
- Delivered custom changes to CSS and HTML within the platform.
- Added new features, automating via scripts where possible.
- Investigated integration and configuration errors.
- Configured integrations such as Facebook apps, Twitter apps, and CNAME of the DNS.
- Assisted the support team to troubleshoot the implementation of the product.
- Identified and documented core product issues for triage.
- Played an active role contributing to the growth and scalability of the client services team through robust documentation and continuous process optimization.
Technologies: CSS3, JavaScript, Front-end, Responsive Web Design (RWD), Responsive Design, Landing Page Design, Landing Pages, Social Ad Design, User Interface (UI), B2B, SaaS, Remote Work, HTML Email, CSS, App UX, eCommerce UI, Cross-functional Collaboration
Multimedia and Web Designer
2013 - 2017
Freelance
- Designed websites based on Bootstrap and WordPress frameworks.
- Created videos for social events, using Adobe Premiere, Photoshop, After Effects, and Audition.
- Designed personal cards, birthday cards, children's party decoration, and flyers.
- Showed expertise with web development—especially using HTML and CSS.
- Shot video and photos, completed video editing, and retouched final products where necessary.
Technologies: Photoshop CC, Adobe Illustrator, Adobe Premiere Pro, Bootstrap, WordPress, Responsive Web Design (RWD), Landing Pages, Landing Page Design, WordPress Design, Kids & Families, Remote Work, Web Administration, CSS, Elementor, Responsive Layout, No-code Development, Webflow
Education
2010 - 2017
Technical Degree in Multimedia Design
Colegio Universitario IES Siglo 21 - Córdoba, Argentina
Certifications
AUGUST 2024 - PRESENT
Hybrid Project Management for Managers
Udemy
AUGUST 2024 - PRESENT
Inteligencia Artificial y Productividad
JULY 2024 - PRESENT
Google AI Essentials
Coursera
JULY 2024 - PRESENT
AI Video Creation
Synthesia
APRIL 2024 - PRESENT
AI for Designers
Interaction Design Foundation
MARCH 2024 - PRESENT
Professional Scrum Master™ I Certification
Scrum.org
FEBRUARY 2024 - PRESENT
UX Management: Strategy and Tactics
Interaction Design Foundation
FEBRUARY 2024 - PRESENT
Professional Scrum™ with User Experience I (PSU I)
Scrum.org
DECEMBER 2022 - PRESENT
Gestalt Psychology and Web Design: The Ultimate Guide
Interaction Design Foundation
OCTOBER 2022 - PRESENT
Goal Setting at Work: Plan for Success and Reach Your Goals
Udemy
OCTOBER 2022 - PRESENT
Emotional Intelligence at Work: Learn from Your Emotions
Udemy
OCTOBER 2022 - PRESENT
Disrupt Unconscious Bias and Improve Your Workplace Culture
Udemy
JULY 2022 - PRESENT
Design for the 21st Century with Don Norman
Interaction Design Foundation
DECEMBER 2020 - DECEMBER 2022
Remote Work and Virtual Collaboration
Certiprof
JUNE 2020 - PRESENT
Scrum Foundation Professional Certificate
Certiprof
JUNE 2020 - PRESENT
Hello Design Thinking
IdeoU
APRIL 2020 - PRESENT
UX Writing
Educacion IT
NOVEMBER 2019 - PRESENT
UX/UI Designer
Coderhouse
SEPTEMBER 2019 - PRESENT
Digital Marketing Training Course
Udemy
JUNE 2019 - PRESENT
Certificate in User Experience Design
Georgia Institute of Technology
Skills
Tools
Figma, Jira, UX Tools, MURAL, Photoshop CC, Zeplin, Adobe Illustrator, Illustrator CC, Microsoft PowerPoint, Adobe Premiere Pro, AI Tools
Platforms
WordPress, iOS, Magento, Shopify, Webflow CMS, Webflow
Industry Expertise
Healthcare, Health, Marketing
Languages
CSS, CSS3, PHP, HTML5, JavaScript
Other
Web UX, App UX, App UI, UI Design, Design Thinking, Scrum, Agile UX, Remote Work, eCommerce UX, Hybrid Apps, Online Payments, Benchmarking, Testing, Web UI, Project Design, eCommerce UI, Desktop Web Design, Business to Business (B2B), B2C, Healthcare IT, Design, UI Maps, Tools, Business Ideas, Responsive UI, Responsive Layout, AI Design, Sprint Retrospectives, Sprints, Proposals, Presentations, UX Architecture, App Design, Web UX Design, Web UI Design, Hospitals, Patient Services, Patient Portals, UI Design Standards & Best Practices, Web Design, eCommerce, Visual Design, Mobile App UI, Mobile Design, UX Design, Presentation Design, Responsive Web Design (RWD), User Experience (UX), Responsive Design, Information Architecture (IA), User Flows, Web App Design, Healthcare Services, Web App UI, Web App UX, Mobile UI, Dashboard Design, Landing Page Design, Landing Pages, User Interface (UI), User Research, Wireframing, UI Components, WordPress Design, Product Design, Digital, Prototyping, Websites, Mobile Apps, Design Systems, Rapid Prototyping, Website Redesign, Best Practices in Design, User Experience Design, Argentina, Financial UX, Financial Design, Component Libraries, System Design, Mobile UI Design, Mobile UX Design, User Interviews, UX Review, Heuristic Analysis, Templates, UX Branding, Elementor, MVP Design, User-centered Design (UCD), Cross-functional Collaboration, Web Application Design, eCommerce Design, Interactive UI, No-code Development, Mind Maps, Agriculture, Local & Municipal Government, Sales Presentations, Fertilizers, Environmental Design, School, Web Administration, State Government, Mobile App Design, Mobile UX, Fintech, Front-end, Dashboards, Data Visualization, Social Ad Design, Journey Mapping, B2B, User Journeys, Email Templates, Content, Web Content, UX Audits, Complex Application User Interfaces (UI), Data Architecture, SaaS, Management, Leadership, Kids & Families, Design Leadership, User Stories, User Scenarios, Adult Education, Finance Reports, Financial Reporting Dashboards, Responsive Web Apps, Email Design, HTML Email, PDF Design, Workflow, iOS UX Design, Ionic, Accessibility, Certified Scrum Developer, Artificial Intelligence (AI), Generative Artificial Intelligence (GenAI), Azure DevOps, Bootstrap, SEO Marketing, Software, UIKit, Graphics, Mentorship, Team Mentoring, Mentorship & Coaching, Goal-directed Design, Goal Management, Branding, Brand Design, Logo Design, Scrum Master, Certified ScrumMaster (CSM), Agile, Certified Trainer, Audience Analysis, Scripting, Storyboarding, Video Editing, AI-generated Video, Vector Graphics, IT Projects, Graphic Design, Videos, AI Content Creation, Generative Design, Illustration, Communication Strategy
Experience
Tools
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