Noha Ibrahim, Designer in Cairo, Cairo Governorate, Egypt
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Noha Ibrahim

Verified Expert  in Design


Cairo, Cairo Governorate, Egypt
Toptal Member Since
February 15, 2022

Noha started her career as a graphic designer in 2008 and has specialized in UI and UX since 2018. She has designed and developed mobile apps and websites for a wide range of companies and individuals. Noha has a proven ability to develop concepts, art forms, and projects from inception to production to final delivery, ensuring that all work is effective and delivered on time.


Work Experience

Sr. Product Designer

2022 - PRESENT
  • Implemented a new flow for attendance management in Saudi Arabia.
  • Identified possible enhancements as part of improving the usability of the platform.
  • Conducted extensive research and analysis for iterating on the existing product.
  • Communicated with stakeholders and translated their needs into requirements for providing practical solutions to the business and the customer.
  • Conducted UI tests for identifying and resolving any issues to optimize performance.
  • Designed mock apps for collecting feedback from selected users as part of improving user experience.
  • Managed a team of three people and supervised the design reviews, design critique, and design system alignment.
Technologies: Figma, Adobe, Research, User Experience (UX), User Interface (UI), Usability, B2B, SaaS, SaaS Design, Enterprise SaaS

Senior Product Designer

2020 - PRESENT
  • Led design projects from inception to execution in the retail and food experience design team.
  • Partnered with the research team to conduct multiple user studies to gain customer insights and uncover new design opportunities.
  • Led the project and redesigned the Jumia Food app.
  • Worked on decreasing the abandon rate during the ordering experience.
  • Created web and mobile app prototypes and clickable wireframes for user testing.
  • Built a new design system and monitored features by defining the metrics and key success criteria.
  • Used analytics tools like Qualtrics, Google Analytics, and Amplitude to create funnels and conversions, monitor the updated results, and discuss them with my team.
  • Designed Jumia Prime System into the dashboard, making it easier to manage subscriptions.
  • Implemented dark stores into the JFood app based on research with operators and stakeholders to know more about this persona. This feature was applied in African countries like Kenya.
Technologies: Adobe Experience Design (XD), Figma

Product Designer

2020 - 2020
  • Worked on medical and financial dashboard systems.
  • Solved complex, multiregional business problems in the products.
  • Increased the use and sales of the medical dashboard.
  • Designed the experience and built the design system for the product and engineering teams to apply.
  • Worked closely with the chief product officer to do experiments and improve the UX metrics.
Technologies: Figma, User Experience (UX), Adobe Experience Design (XD)

UX Designer

2020 - 2020
  • Defined business and users' needs based on product feedback.
  • Improved features and iterated on the holes in the system based on surveys and A/B testing.
  • Created a complete UX flow and user journey maps for the system.
Technologies: Figma, User Experience (UX), User Interface (UI), Adobe Experience Design (XD)

UI and UX Designer

2019 - 2020
Devolum Labs
  • Built the company's website from scratch with the trending technologies at that time.
  • Joined meetings with clients to define the main points around their projects and documented them for other design team members to work on.
  • Created user flow diagrams, personas, empathy maps, information architecture, and user interviews.
Technologies: User Research, UX Prototyping, User Experience (UX), User Interface (UI), Adobe Experience Design (XD)

UI and UX Designer

2018 - 2019
  • Joined meetings with stakeholders to define the main points around new features and problems in existing products.
  • Designed apps and websites from wireframes to final screens.
  • Created graphic designs for the company's catalog, profile, social media posts, logo, and flyers.
Technologies: Sketch, Adobe CC, Photoshop CC
2014 - 2018

Bachelor's Degree in Computer Science

Mansoura University - Mansoura, Egypt


Google UX Certificate



UI Design Program


Collaboration That Works

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