Noha Ibrahim
Verified Expert in Design
Designer
Cairo, Cairo Governorate, Egypt
Toptal member since February 15, 2022
Noha started her career as a graphic designer in 2008 and has specialized in UI and UX since 2018. She has designed and developed mobile apps and websites for a wide range of companies and individuals. Noha has a proven ability to develop concepts, art forms, and projects from inception to production to final delivery, ensuring that all work is effective and delivered on time.
Portfolio
Work Experience
Sr. Product Designer
Bayzat
- Implemented a new flow for attendance management in Saudi Arabia.
- Identified possible enhancements as part of improving the usability of the platform.
- Conducted extensive research and analysis for iterating on the existing product.
- Communicated with stakeholders and translated their needs into requirements for providing practical solutions to the business and the customer.
- Conducted UI tests for identifying and resolving any issues to optimize performance.
- Designed mock apps for collecting feedback from selected users as part of improving user experience.
- Managed a team of three people and supervised the design reviews, design critique, and design system alignment.
Senior Product Designer
Jumia
- Led design projects from inception to execution in the retail and food experience design team.
- Partnered with the research team to conduct multiple user studies to gain customer insights and uncover new design opportunities.
- Led the project and redesigned the Jumia Food app.
- Worked on decreasing the abandon rate during the ordering experience.
- Created web and mobile app prototypes and clickable wireframes for user testing.
- Built a new design system and monitored features by defining the metrics and key success criteria.
- Used analytics tools like Qualtrics, Google Analytics, and Amplitude to create funnels and conversions, monitor the updated results, and discuss them with my team.
- Designed Jumia Prime System into the dashboard, making it easier to manage subscriptions.
- Implemented dark stores into the JFood app based on research with operators and stakeholders to know more about this persona. This feature was applied in African countries like Kenya.
Product Designer
LinkITsys
- Worked on medical and financial dashboard systems.
- Solved complex, multiregional business problems in the products.
- Increased the use and sales of the medical dashboard.
- Designed the experience and built the design system for the product and engineering teams to apply.
- Worked closely with the chief product officer to do experiments and improve the UX metrics.
UX Designer
BirdCloud
- Defined business and users' needs based on product feedback.
- Improved features and iterated on the holes in the system based on surveys and A/B testing.
- Created a complete UX flow and user journey maps for the system.
UI and UX Designer
Devolum Labs
- Built the company's website from scratch with the trending technologies at that time.
- Joined meetings with clients to define the main points around their projects and documented them for other design team members to work on.
- Created user flow diagrams, personas, empathy maps, information architecture, and user interviews.
UI and UX Designer
ITRoots
- Joined meetings with stakeholders to define the main points around new features and problems in existing products.
- Designed apps and websites from wireframes to final screens.
- Created graphic designs for the company's catalog, profile, social media posts, logo, and flyers.
Education
Bachelor's Degree in Computer Science
Mansoura University - Mansoura, Egypt
Certifications
Google UX Certificate
UI Design Program
CareerFoundry
Skills
Tools
Sketch, Adobe Experience Design (XD), Google Analytics, InVision, Adobe CC, Photoshop CC, Adobe
Platforms
Figma, Web, ProductPlan, Android, iOS
Other
Product Design, iOS App Design, Health IT, Dashboards, UX Research, User Testing, eCommerce, Mobile UX, Material Design, Website Redesign, E-learning, Web UI, Healthcare IT, App UX, Design Thinking, UX Flows, Websites, Learning, Web UX, Empathy Mapping, User Flows, Medicine, Medical Applications, Apps, App UI, Research, User Empathy, Medical Devices, Grocery Delivery, Delivery, Online Shopping, Shopping Carts, Online Delivery, B2C, UI Design, UX Design, Web App Design, Web App UX, Mobile App Design, eCommerce UX, User Experience (UX), Design Systems, Web Design, Responsive Web Design (RWD), Visual Design, UX Audits, Analytic Design, Information Architecture (IA), User Journeys, Mobile Design, Mobile UI, Digital Product Design, User Interviews, Sitemaps, Landing Page Design, SaaS, User-centered Design (UCD), User Research, UX Prototyping, Wireframing, Remote Usability Testing, Focus Groups, User Needs, Web Dashboards, User Stories, Supply Chain, Key Performance Indicators (KPIs), Information Design, Responsive Layout, Responsive UI, User Personas, Persona Design, Parenting, School, New Products, UIKit, Interaction Design (IxD), User Interface (UI), Dashboard Design, Data Visualization, MVP Design, Web App UI, Mobile App UI, eCommerce UI, Customer Journeys, Analytics, Design Leadership, Ideation Workshops, UX Testing, Mobile Payments, Product Discovery, Conversion Rate, Usability, User Journey Maps, Usability Testing, Accessibility, Heuristic Analysis, Research Synthesis, Lean UX, Prototyping, Mobile-first Design, Storytelling, Visual Storytelling, SaaS Design, Enterprise SaaS, Branding, UX Strategy, Consulting, Ideation, Product Consultant, ROI, B2B, Mockups, Personas, UX Wireframes
Experience
- User Research - 4 years
- Product Design - 4 years
- Mobile App Design - 4 years
- UX Prototyping - 4 years
- Remote Usability Testing - 3 years
- Focus Groups - 3 years
- Figma - 2 years
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