Olia Birulia, Designer in San Francisco, CA, United States
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Olia Birulia

Verified Expert  in Design

Designer

Location
San Francisco, CA, United States
Toptal Member Since
July 14, 2020

Olia is an experienced UX designer with exemplary strategic, creative, and communication skills who's passionate about delivering innovative and simple design solutions. Her ultimate goal is to make people’s lives simpler and more enjoyable introducing them to a delightful experience. Olia's design process starts with user research that creates empathy and helps to understand the user's behavior, pain points, and needs.

MockupsHigh-fidelity MockupsUX ResearchUser FlowsSitemapsWireframingUX FlowsUX TestingInformation Architecture (IA)Agile UXSketchFigmaPrincipleUsability TestingWeb UX

Portfolio

Work Experience

Senior Product Designer

2019 - PRESENT
Strava
  • Designed and launched the Fitness feature that helps athletes to track their levels of fitness over time.
  • Created an animated onboarding experience for paid users.
  • Designed a new experience that generates routes based on an athlete's history based on the activity data.
Technologies: MURAL, Adobe After Effects, Figma

Senior UX Designer

2017 - 2019
Visa, Inc.
  • Designed a North Star vision for a white-labeled banking app.
  • Defined the tone of the voice guidelines for a white-labeled digital solution aimed at banks.
  • Conducted usability testing and user research to understand user needs and problems.
Technologies: InVision, Sketch

Product Designer

2017 - 2017
Veryfi
  • Worked with the co-founding team on every step of the UX process for this project to design a bookkeeping process that is simple and seamless for Veryfi: a company that has effectively revolutionized the process of business bookkeeping.
  • Created two personas to understand users, situations, motivations, and outcomes.
  • Conducted remote interviews with small business owners.
  • Identified the pain points then sketched and ideated ideas and solutions in a form of wireframes that helped us to document the sequence of movements, steps, connections, and interactions.
Technologies: Information Architecture (IA), Wireframing, Sketch, InVision

UI/UX Designer

2015 - 2017
Captora
  • Produced wireframes and prototypes that contributed to user-centered design efforts for Captora’s marketing platform.
  • Partnered with other designers, developers, and leaders to translate information architecture, navigation, and process flows into beautiful and easy-to-use solutions.
  • Conducted user research to identify opportunities for improving the customer experience.
Technologies: Design Language, Usability Testing, Information Architecture (IA), Wireframing, Sketch, InVision

UI/UX Designer

2014 - 2015
Totspot
  • Led the UX design strategy on a ground-breaking mobile app.
  • Helped to improve the information architecture with user interviews, surveys, personas, storyboards, use case scenarios, and contextual inquiries to put the end user's needs at the center of the design and development process.
  • Worked closely with the engineering team to define user needs and ensure UI/UX standards as well as current best practices and consistency.
Technologies: Usertesting.com, Prototyping, InVision
Collaboration That Works

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