Founder, Product Designer
2022 - PRESENT
WE ARE ANIMALS
- Hired designers for specific jobs in visual, product, and service design.
- Built internal processes that smooth the client and designer matching.
- Created stable lead funnels via previous clients and LinkedIn.
Technologies: Adobe Creative Suite, Figma, Adobe Photoshop, Adobe Illustrator, Miro, Slack, Mobile Prototypes, Creative Direction, Digital Creative Direction, AI Design, Product Strategy, Minimum Viable Product (MVP), UX Testing, Design Ops, User Personas, Mobile First, UX Design, User Journey Maps, Sketching, Low-fidelity Prototypes, Paper Prototyping, Digital Storyboards, Project Lifecycle, Mobile, Stakeholder Interviews, User Experience Strategy, Design Thinking, Customer Journeys, Service Journey Maps, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Facilitation, Workshop Facilitation, Design Thinking Facilitation, Hiring, Low-fidelity Mockups, HubSpot, Web Pages, Websites, Design Leadership, App Design, Android UI Design, Discovery Workshops, UI Prototyping
Senior Digital Product Designer
2020 - PRESENT
Freelance
- Crafted digital products from an idea to market launch for e-learning, healthcare, travel, eCommerce, and lifestyle.
- Collected quantitative and qualitative research to tell a coherent story, reflecting the reality of the customer supported by data and interviews.
- Implemented game design techniques to engage the user. Maintained the game economy document that describes how the game ecosystem works.
- Led a design team on multiple projects. Hired and managed designers while actively contributing to design projects alongside them.
- Improved the shopping experience for a couple of online stores. Supported by insights from Google Analytics data.
- Collaborated with development teams to create the ideal handover process for both sides.
- Iterated and tested tirelessly low-fidelity designs until the team felt confident the product was ready for the next phase in the design process.
- Earned a high level of communication proficiency in stakeholder communication using storytelling and diagrams.
- Created a design system that spanned across 13 online stores. Created design systems from scratch and from the MUI library. Maintained existing design systems.
Technologies: Adobe Creative Suite, Figma, Miro, Slack, Agile UX, Web App Design, Web App UI, Web App UX, Mobile App Design, Mobile App UI, User Interface (UI), UX Design, Service Design, Cognitive Psychology, Cognitive Persuasion, IT Management, Creative Management, UI Design, Web Design, Product Vision, Contextual Inquiry, Research, Journey Mapping, Storyboarding, Storytelling, Stakeholder Management, eCommerce, eCommerce Design, UX Research, Quantitative Research, Qualitative Research, Adobe Experience Design (XD), Web UX, iOS UI Design, Business Model Canvas, Personas, SaaS, Adobe Illustrator, Persuasion, Mobile UX, Mobile UI, Mobile First, Emotional Design, User Experience (UX), Visual Design, Behavioral Science, Mood Board Design, Market Research, Market Research & Analysis, Persona Design, Design Systems, B2C, Landing Page Design, Branding, User Journeys, Responsive Web Design (RWD), User Research, Prototyping, Interaction Design (IxD), Web UI Design, UI Components, Mobile Design, User Interviews, Wireframing, Research Synthesis, Digital Product Design, Design Reviews, MVP Design, Customer Interviews, Design Workshops, User Workflows, UX Wireframes, Layout Design, Responsive Web Apps, Mobile Prototypes, Creative Direction, Digital Creative Direction, AI Design, Product Strategy, Minimum Viable Product (MVP), UX Testing, Design Ops, Software as a Service (SaaS), SaaS Design, User Personas, User Journey Maps, Interviews, Cognitive Walkthroughs, Sketching, Low-fidelity Prototypes, Paper Prototyping, Digital Storyboards, Digital Ecosystem Mapping, Project Lifecycle, Mobile, Hotjar, Quantitative User Research, Game Design, Push Notifications, Stakeholder Interviews, User Experience Strategy, Design Thinking, Customer Journeys, Service Journey Maps, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Material UI, Facilitation, Workshop Facilitation, Design Thinking Facilitation, Low-fidelity Mockups, Adobe Photoshop, Adult Education, Balsamiq, B2B, Behavioral Design, Blueprint, Responsive UI, User Flows, Story Mapping, Behavior-driven Design, User Behavior, UX Audits, Web Services, Web Pages, Websites, Design Leadership, App Design, Android UI Design, Discovery Workshops, UI Prototyping, Health & Wellness
User Experience Designer
2015 - 2020
Oracle
- Built a vision of a new eCommerce product as a replacement for a product that was too difficult to implement by the end-user.
- Designed a personalization capability for the eCommerce solution.
- Integrated the user-centered approach into a development-driven environment.
- Owned the end-to-end design process while working with two remote Scrum teams.
- Reorganized navigation of Oracle commerce products based on research.
Technologies: InVision, Sketch, Balsamiq, Axure RP Pro, Agile UX, Figma, Web App Design, Web App UI, Web App UX, User Interface (UI), UI Design, Adobe Creative Suite, Service Design, Cognitive Psychology, Product Vision, Contextual Inquiry, Research, Card Sorting, Journey Mapping, Storyboarding, Storytelling, Stakeholder Management, eCommerce, eCommerce Design, eCommerce UX, UX Research, Quantitative Research, Qualitative Research, Adobe Experience Design (XD), Change Management, Web UX, Personas, SaaS, Persuasion, User Experience (UX), Market Research & Analysis, Persona Design, Design Systems, eCommerce UI, User Journeys, User Research, Prototyping, Web UI Design, UI Components, User Interviews, Wireframing, Research Synthesis, Design Reviews, User Flows, MVP Design, Customer Interviews, Product Roadmaps, Design Workshops, User Workflows, UX Wireframes, Layout Design, B2B, Mobile Prototypes, Product Strategy, UX Testing, Customer Relationship Management (CRM), Dashboards, Software as a Service (SaaS), SaaS Design, User Personas, UX Design, User Journey Maps, Interviews, Cognitive Walkthroughs, Sketching, Low-fidelity Prototypes, Paper Prototyping, Digital Storyboards, Digital Ecosystem Mapping, Project Lifecycle, Quantitative User Research, Stakeholder Interviews, User Experience Strategy, Design Thinking, Customer Journeys, Service Journey Maps, Facilitation, Workshop Facilitation, Design Thinking Facilitation, Low-fidelity Mockups, Discovery Workshops, UI Prototyping
User Experience Designer
2015 - 2015
Videoflot
- Guerilla tested the product with zero budget for testing to show how important it is to collect feedback.
- Suggested a new business model when the subscription-based model was unacceptable for most free trial users.
- Created a map of all processes within the system to provide a helicopter view when considering changes.
Technologies: Balsamiq, Axure RP Pro, Adobe Creative Suite, InVision, Agile UX, Web App Design, Web App UI, Web App UX, User Interface (UI), UI Design, Web Design, Research, Journey Mapping, Stakeholder Management, UX Research, Qualitative Research, Web UX, Personas, SaaS, Persuasion, User Experience (UX), Persona Design, B2C, Landing Page Design, Prototyping, Web UI Design, UI Components, User Interviews, Wireframing, MVP Design, Customer Interviews, Product Roadmaps, Design Workshops, User Workflows, UX Wireframes, Layout Design, Minimum Viable Product (MVP), UX Testing, Software as a Service (SaaS), SaaS Design, User Personas, UX Design, User Journey Maps, Interviews, Cognitive Walkthroughs, Sketching, Low-fidelity Prototypes, Paper Prototyping, Digital Storyboards, Stakeholder Interviews, Design Thinking, Customer Journeys, Service Journey Maps, Low-fidelity Mockups, Websites, UI Prototyping