Otakar Hyps
Verified Expert in Design
Designer
Prague, Czech Republic
Toptal member since June 11, 2021
Otakar is a product designer with experience in complex cloud-based systems, website design, and mobile applications. He enjoys working in multidisciplinary teams. Otakar conducts qualitative and quantitative research and applies service design methodologies to facilitate the creative process between stakeholders, end-users, and engineers. He brings his experience in behavioral science, game design, and interaction design to the final solution.
Portfolio
Service Design for a Travel Agency
Work Experience
Founder, Product Designer
WE ARE ANIMALS
- Hired designers for specific jobs in visual, product, and service design.
- Built internal processes that smooth the client and designer matching.
- Created stable lead funnels via previous clients and LinkedIn.
Senior Digital Product Designer
Freelance
- Crafted digital products from an idea to market launch for e-learning, healthcare, travel, eCommerce, and lifestyle.
- Collected quantitative and qualitative research to tell a coherent story, reflecting the reality of the customer supported by data and interviews.
- Implemented game design techniques to engage the user. Maintained the game economy document that describes how the game ecosystem works.
- Led a design team on multiple projects. Hired and managed designers while actively contributing to design projects alongside them.
- Improved the shopping experience for a couple of online stores. Supported by insights from Google Analytics data.
- Collaborated with development teams to create the ideal handover process for both sides.
- Iterated and tested tirelessly low-fidelity designs until the team felt confident the product was ready for the next phase in the design process.
- Earned a high level of communication proficiency in stakeholder communication using storytelling and diagrams.
- Created a design system that spanned across 13 online stores. Created design systems from scratch and from the MUI library. Maintained existing design systems.
User Experience Designer
Oracle
- Built a vision of a new eCommerce product as a replacement for a product that was too difficult to implement by the end-user.
- Designed a personalization capability for the eCommerce solution.
- Integrated the user-centered approach into a development-driven environment.
- Owned the end-to-end design process while working with two remote Scrum teams.
- Reorganized navigation of Oracle commerce products based on research.
User Experience Designer
Videoflot
- Guerilla tested the product with zero budget for testing to show how important it is to collect feedback.
- Suggested a new business model when the subscription-based model was unacceptable for most free trial users.
- Created a map of all processes within the system to provide a helicopter view when considering changes.
Education
Master's Degree in Service Science and Technology Management
Masaryk University - Brno, Czechia
Exchange Program in Management of Technology
ESIEE Paris - Paris
Certifications
Storytelling and Script Writing
Robert McKee Seminars
Design Thinking and Innovation | Executive Masterclass
The Royal College of Art
Information Visualization
Interaction Design Foundation
UI Design Patterns for Successful Software
Interaction Design Foundation
Service Design
Interaction Design Foundation
Emotional Design
Interaction Design Foundation
Mobile User Experience Design
Interaction Design Foundation
Skills
Tools
Figma, Balsamiq, Adobe Creative Suite, Miro, InVision, Sketch, Axure RP Pro, Adobe Experience Design (XD), Adobe Illustrator, Slack, Google Analytics, Hotjar, Adobe Photoshop, Spreadsheets, Jira, Confluence, Google Docs, Google Hangouts, Git
Platforms
Mobile, iOS, Android, Zendesk
Industry Expertise
Architecture, Health & Wellness
Other
Cognitive Psychology, UI Design, Web Design, Contextual Inquiry, Journey Mapping, Storyboarding, Agile UX, UX Research, Qualitative Research, Cognitive Walkthroughs, Interviews, User Journeys, User Journey Maps, UX Design, Web UX, Product Design, Personas, SaaS, Persuasion, Mobile First, User Experience (UX), Persona Design, User Personas, Blueprint, Mobile Prototypes, Sketching, SaaS Design, Software as a Service (SaaS), Low-fidelity Prototypes, Paper Prototyping, Digital Storyboards, Information Architecture (IA), Stakeholder Interviews, Web App Design, Web App UX, User Interface (UI), Landing Page Design, User Research, Prototyping, Web UI Design, User Interviews, Wireframing, Research Synthesis, Digital Product Design, Design Reviews, User Flows, UX Wireframes, Layout Design, Design Thinking, Customer Journeys, Service Journey Maps, UX Testing, Minimum Viable Product (MVP), Low-fidelity Mockups, Web Pages, Websites, UI Prototyping, Service Design, Cognitive Persuasion, IT Management, Creative Management, Research, Card Sorting, Storytelling, Task Flows, Stakeholder Management, Change Management, eCommerce, eCommerce Design, eCommerce UX, Quantitative Research, iOS UI Design, Service Blueprints, Business Model Canvas, Mobile UX, Mobile UI, Emotional Design, Visualization Design, Data-driven Design, Behavioral Science, Mood Board Design, Market Research, Market Research & Analysis, Interactive Prototypes, Digital Ecosystem Mapping, Project Lifecycle, Customer Lifecycle, Value Proposition Canvas, Quantitative User Research, Game Design, Gamification, Push Notifications, Web App UI, Mobile App Design, Mobile App UI, Data Visualization, System Design, Design Systems, B2C, eCommerce UI, Visual Storytelling, Responsive Web Design (RWD), Interaction Design (IxD), UI Components, Mobile Design, UX Audits, MVP Design, Customer Interviews, Product Roadmaps, Design Workshops, User Workflows, Early-stage Startups, B2B, Responsive Web Apps, User Experience Strategy, Facilitation, Workshop Facilitation, Product Strategy, Creative Design, Creative Direction, Customer Relationship Management (CRM), Dashboards, Design Leadership, App Design, Android UI Design, Discovery Workshops, Enterprise SaaS, Complex Application User Interfaces (UI), Product Vision, Video Production, Logo Design, Logotype, Vector Logos, Visual Design, Visualization, Mind Mapping, Brand Design, Personal Branding, Custom Logos, Brand Logos, Mobile Web Design, Rapid Sketching, Qualitative Reports, Adult Education, E-learning, Heatmaps, Branding, Learning, Mind Maps, User Experience Design, Innovation, Product Journeys, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Material UI, Token Design, Design Thinking Facilitation, Hiring, Design Ops, Testing, UI Testing, UI Research, Drag & Drop, Calendar Design, Agency, User Workshops, Behavioral Design, Notion, AI Design, Digital Creative Direction, Responsive UI, Story Mapping, Behavior-driven Design, User Behavior, Web Services, HubSpot, Edtech Design
Experience
- User Journeys - 10 years
- User Experience (UX) - 8 years
- Cognitive Psychology - 5 years
- Agile UX - 5 years
- Mobile UX - 4 years
- Product Design - 4 years
- Service Design - 4 years
- Service Blueprints - 3 years
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