Oya Metin, Designer in Istanbul, Turkey
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Oya Metin

Verified Expert  in Design


Istanbul, Turkey
Toptal Member Since
April 19, 2022

Oya is a lead product designer with 10+ years of experience building research-validated experiences and products. She has worked on various design projects in Istanbul, Singapore, Spain, Switzerland, Chile, the UK, Hong Kong, Malaysia, the UAE, and Qatar, helping world-class customers undergoing digital transformation and innovation. Oya's industry experience spans fintech, digital banking, insurance, mining, EV cars, e-learning, event management, and community building.


Work Experience

Lead Designer

2021 - PRESENT
  • Designed a productivity tool that leverages user behavior analysis and work pattern identification that aims to become an integral part of users' daily workflows.
  • Worked as a lead designer and led the user experience and user interface, including the design language system library. It serves as a single source of truth for all visual elements, including colors, typography, and other reusable assets.
  • Gathered valuable user insights through rapid prototyping and iterative testing with the beams community. We prioritize and develop features that directly address the needs of our target audience.
Technologies: Figma, Web UX, Web UI Design, Extensions, Websites, SaaS Design, Product Design, User Testing, Remote Work, Prototyping, UX Flows, UI Design, Mobile App Design, Mobile UI, Mobile Design

Lead Experience Designer

2023 - 2023
  • Crafted the National Day experience and briefed stakeholders to ensure inclusivity, aligning with a unified experience for all.
  • Developed a journey map outlining touchpoints that enable attendees to connect, understand, and learn while enjoying the event.
  • Created concept cards that provide detailed guidance on bringing the ideas to life.
Technologies: Service Design, Experience Maps, Experience Design, User Journey Maps, Service Journey Maps, Qualitative Reports

Product Design Lead

2022 - 2023
  • Led a team of designers while working as a hands-on designer to create a scalable, interactive e-learning platform. This platform empowers teachers by providing access to content, enabling them to monitor and evaluate students' progress effectively.
  • Created an individual and collective experience for students as a single, age-agnostic lesson consisting of videos, quizzes, and activities per lesson.
  • Worked as the main contact for the development team throughout the project and supported with detailed documentation, including user flows, prototypes, and the UI component library.
Technologies: Figma, Miro, Zoom, Slack, UI Design, Mobile App Design, Mobile UI, Mobile Design

Product Designer

2022 - 2022
  • Redesigned a healthcare website for cancer patients that offered alternative treatment.
  • Collaborated with a startup to create a better payment system for small businesses and worked on the website, web application flows, and integrations with various platforms.
  • Built a design library for both projects that involved a brand identity guide and website components.
  • Conducted user research to understand their needs and worked on UX flows for better payment systems.
Technologies: Figma, Apple Keynote, UI Design, Mobile App Design, Mobile UI, Mobile Design

Senior Service and Product Designer Lead

2019 - 2022
  • Worked as a stream lead for reimagining investors' experience in a free zone. Ran user research to develop a digital strategy that served its purpose and vision.
  • Conducted user research and facilitated co-creation workshops to find new ways of collaboration between incubators and startups, which helped identify the physical and digital space needs.
  • Acted as UI design lead for an electric vehicle company. Developed concepts around the multiple screens' interaction and designed screens focusing on the drivers' first-time experience.
  • Created high-fidelity prototypes for a mobile application that helps to form a community, enabling users to connect with other members and do daily tasks at the workstation, such as booking rooms, checking events, and getting announcements.
  • Delivered a pool of ideas that helped transform the physical space into a more collaborative and digital-savvy environment. Did rapid prototyping to test the ideas with users.
Technologies: Figma, Google Slides, MURAL, Miro, User Experience (UX), Digital Product Design, UI Design, Mobile App Design, Mobile UI, Mobile Design

Service and Visual Designer

2015 - 2019
  • Started in the Istanbul office and got transferred to the Singapore office. Involved in a variety of design projects in Istanbul, Chile, Hong Kong, Malaysia, and Singapore. Helped world-class customers undergoing digital transformation and innovation.
  • Focused on visualizing and articulating complex data to increase transparency in digital business processes. My industry experience spans mining, telecommunications, insurance, finance, and entertainment.
  • Ran research across three countries in Asia. Created an interaction model and designed screens and a set of rules in reference to the model.
Technologies: Adobe, Sketch, InVision, Miro, Apple Keynote, User Experience (UX), Digital Product Design, UI Design, Mobile App Design, Mobile UI, Mobile Design

Lead Designer

2012 - 2015
  • Held a strategic role for emerging startups besides being the lead product designer.
  • Created prototypes and ran user tests while building the products.
  • Worked closely with the development team and built a design system that could be used in multiple tools.
Technologies: Adobe, Trello, Jira, Digital Product Design, UI Design, Mobile App Design, Mobile UI, Mobile Design
2003 - 2008

Bachelor's Degree in Visual Arts and Communication Design

Sabanci University - Istanbul, Turkey


Ideas to Action




Bm-Suma Contemporary Art Center


Foundation Course | Fine Arts



Graphic Design



Sketch, Figma, InVision, Adobe, Apple Keynote, Google Slides, MURAL, Miro, Zoom, Slack, Trello, Jira


Visual Design Language


User Interface (UI), User Experience (UX), Service Design, Digital Product Design, Conceptual Design, Design Systems, Digital Strategy, UX Flows, Benchmark Analysis, Desktop App Design, User Personas, User Research, Rapid Prototyping, Journey Mapping, Qualitative Research, Information Architecture (IA), Proof of Concept (POC), High-fidelity Mockups, Component Libraries, MVP Design, Design Direction, Wireframing, User Testing, Product Design, Web UX, Web UI Design, Extensions, Websites, Remote Work, Mobile UX, Digital Design, UI Design, Mobile App Design, Mobile UI, Mobile Design, UX Design, Healthcare Services, Data Visualization, Fintech, Ideation, User Journey Maps, User Interviews, App Design, Design Strategy, Ethnographic Interviews, Mindfulness, Ideation Workshops, User Journeys, User Onboarding, E-learning, SaaS Design, Design Leadership, Web Design, Photography, Prototyping, User Scenarios, Mood Board Design, Web Applications, UX Wireframes, Experience Maps, Experience Design, Service Journey Maps, Qualitative Reports, Leadership, Design Language, UX Research

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