Paola Vizcaino
Verified Expert in Design
Designer
Puerto Escondido, Mexico
Toptal member since November 29, 2018
Paola is a seasoned UI/UX designer with 12 years of experience, known for her work with Seaworld, GE HealthCare, Southern New Hampshire University, and Source Atlantic. Her expertise includes branding, conceptual design, creative strategy, graphic design, and responsive web and app design. Her work includes online campaigns and printed media, ensuring a cohesive and impactful presence across all platforms. Paola is also skilled in instructional design, creating engaging learning experiences.
Portfolio
AI4 Conference Website Redesign and Marketing Collaterals
UX/UI Design for an Insurance Platform
Work Experience
Instructional Designer
Smart Freight Centre
- Developed four comprehensive courses to simplify complex topics in the freight and logistics sector, acting as an instructional designer for Smart Freight Centre.
- Applied instructional design principles to transform dense content into engaging and effective learning experiences.
- Created graphics and visual experiences to make the content more engaging, transforming dense material into clear, interactive, and effective educational resources.
Visual Design with B2C Web Design Experience
Pure Freedom Inc
- Designed the new experience for the True Girl site, revamping the visual approach and creating a more intuitive and engaging user journey.
- Curated content and helped A/B test headlines, descriptions, and calls to action to improve the site's performance.
- Built new marketing assets with a refreshed brand guide, applying colors, typography, language, and other elements to social media posts, brochures, marketing banners, email templates, and more.
- Prepared and edited product images to show in their eCommerce portal.
- Created and edited animated videos and reels for marketing purposes and website banners.
Visual Designer
Payne Training Solutions LLC dba All In PM Prep
- Designed the PDF guide for students applying for the PM exam. This guide contains steps for users to fill in forms and recommendations when submitting the PM exam.
- Rebranded the guide experience and content with imagery and other visual elements to feel modern and renewed.
- Defined a clear flow for the content pages to improve the user journey by following the guide steps.
Presentation and Marketing Designer
Mongoose Research, Inc
- Worked as a presentation and marketing designer for B2B sales projects.
- Designed marketing assets for ebooks, one-pagers, brochures, and presentations.
- Built a new visual style for marketing improvement and strategies.
- Designed infographics and other visuals for pitch decks.
Senior UX/UI Designer
SAI 360 - Risk & Learning
- Designed the code of conduct package for clients with extensive content, looking for an engaging experience through a PDF and a living code site.
- Created branded mockups for customized e-learning courses for clients and continued with their design implementation.
- Built e-learning media pieces for the SAI library.
Experience Designer
Verndale
- Designed responsive web experiences for companies such as SeaWorld, Bruderhof, Source Atlantic, Suncoast, WilmerHale, Southern New Hampshire University, and Verndale. Worked with their brand guides styling the new visuals of their sites.
- Created different marketing assets such as ebooks, digital banners, white papers, and brochures for internal marketing campaigns such as Experience is Everything and Whats NECXT? Designed the branding style for the campaigns.
- Designed a news app experience containing filtered lists of different technology articles found on some of the most popular sites for the internal marketing Verndale campaign NECXT.
- Redesigned the Bruderhof Comunity website as well as their blog pages and archives. Worked on creating a new responsive experience on each of their pages.
- Designed the site visuals for other SeaWorld's park sites, such as Aquatica, Busch Gardens, Adventure Island, and Water Country, with their specific and unique branding and tablet and mobile responsive behavior.
Senior Designer
Avatar
- Designed a microsite with a roulette experience for the New Mazda 3 launch in Ecuador. Worked on a very tight schedule, meeting client requirements and creating a dynamic experience for users.
- Handled the art direction of campaigns for the New Fiat 500, creating digital assets for their socials and site banners.
- Designed social media content as well as website banners for brands like Bimbo Ecuador, Hyundai Ecuador, GMO Chile, Jeep Ecuador, Mazda Ecuador, Solaris Chile, and Yoplait Mexico.
- Contributed to photography styling for the social media content of brands like Mazda, Jeep, Chrysler, Dodge, Fiat, and Hyundai in Ecuador.
- Handled photography direction, styling, and design of the experience and interface of a microsite for the launch of the New Hyundai Sonata 2015.
Education
Bachelor Degree in Graphic Design
Univesidad De Las Americas - Quito , Ecuador
Certifications
After Effects
Nueva Escuela de Diseno - Buenos Aires
Skills
Tools
Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Microsoft Outlook, Google Slides, Sketch 4, Articulate 360, Storyline 360, Articulate Storyline, Microsoft PowerPoint, Articulate Storyline 3, Sketch, Adobe Experience Design (XD), InVision, Manufacturing, Figma, InDesign CC, Photoshop 7, Basecamp, Banner, Pie Charts
Platforms
SharePoint, Mobile, Web, WordPress
Languages
Clean
Industry Expertise
Marketing
Other
Responsive Web Design (RWD), Visual Design, Graphic Design, UI Design, Branding, Web Design, Desktop Web Design, Mobile App Design, Mobile Web Design, Design, Marketing Design, Style Guides, PowerPoint Design, Microsoft Teams, Presentations, Communication Strategy, Marketing Communications (MarCom), Video Editing, Communication Design, Digital Marketing, Brand Design, Infographs, Pitch Deck Design, UX Design, Responsive, User Experience (UX), Social Media, App Design, Higher Education, Instructional Design, Articulate Rise, eCommerce Design, eCommerce UX, eCommerce Web Design, Dashboards, B2B, B2C, Web UX, Web UI, Mobile eCommerce, eCommerce, Dashboard Design, Data Virtualization, UX Branding, App UX, Social Media Campaigns, Internet of Things (IoT), Responsive Design, Website Redesign, Mobile UX, UI Branding, User Interface (UI), Data Visualization, Mobile UI, Mobile Design, Reports, Packaging, Logo Design, Product Packaging, Package Design, Redesign, Responsive UX Design, Responsive UI, Tablet UI, Tablet UX, Designing for Data, Dashboard Instruments, Style Sheets, Styling, Law, Experience Strategy, B2B2C, Enterprise, Interface Design, Landing Pages, Landing Page Design, Storytelling, Visual Storytelling, Image Manipulation, Visual Assets, Photography Styling, Photography, Edtech Design, E-learning, Accessibility, Art Direction, Videos, Sitemaps, Google SEO, Customer Acquisition, WordPress Themes, WordPress Design, Financial Services, Lead Generation, Annotated Wireframes, Wireframing, Conversion Rate Optimization (CRO), Educational Platform Design, Learning Strategy, Presentation Design, Social Media Design, Editorial Design, Infographics, Pitch Decks, Ebook Design, Business to Business to Consumer (B2B2C), PDF Design, Product Design, Prototyping, User Flows, User Journeys, UIKit, Learning, Email Design, Websites, Copywriting, Artificial Intelligence (AI), Booklet Design, Brochure Design, Design Revamps, Animation, Online Banners, Learning Management Systems (LMS), Online Course Design, Writing & Editing, Content Writing, Multimedia, User Experience Design, Charts, Icon Sets, Google, PDF to PPT, PowerPoint Templates
Experience
- Visual Design - 12 years
- Responsive Web Design (RWD) - 10 years
- UI Design - 10 years
- UX Design - 10 years
- User Experience (UX) - 10 years
- Web UX - 10 years
- Style Guides - 9 years
- Instructional Design - 4 years
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