
Paresh Ladd
Verified Expert in Design
Designer
Vancouver, BC, Canada
Toptal member since October 17, 2022
Paresh is a product designer with three years of UI/UX experience and a decade of design expertise. He focuses on creating intuitive digital solutions that are visually clean and aligned with industry best practices. He has a proven history of successful collaborations with leading companies like Assurant, Colliers Canada, NBCU, and Invesco. The breadth of projects and expertise Paresh brings enables him to deliver meaningful digital solutions that have lasting results for clients and users.
Portfolio
Work Experience
Senior Visual Designer
Mischief Media
- Led design and user experience for a website showcasing a partnership between Lexus and NBCU, leveraging the hit series Suits and the star power of Meghan Markle.
- Created wireframes, prototypes, and layouts to communicate design intentions to stakeholders.
- Worked closely with NBC Universal's marketing team to develop bespoke presentation decks for business development.
Product Designer
LAVVI
- Performed as the product designer for Assurant. An online quote tool for end-of-life planning, leading experiences around creating a quote and payment checkout.
- Led design, experience, and research for a web-based educational site for end-of-life planning. The features included guides, interactive checklists, and product subscriptions.
- Managed design and research for an insurance broker platform. I worked on the initial design and led user research interviews with the team.
Digital Designer and UI/UX Specialist
Colliers
- Developed a working prototype for brokers to create custom property listings for potential clients. I was the product designer for the Commercial Real Estate Tourbook app and worked with software engineers.
- Created storyboards and composed motion graphics and video content.
- Worked on a commercial real estate website focusing on buyer experience, lead generation, and overall design and site build. Worked as a lead designer on the national marketing team.
- Acted as a lead designer on a suite of email templates for our marketing teams to facilitate creating and publishing content via the site core platform.
- Developed and designed templates for social platforms and display ads.
Senior Designer
Invesco
- Developed and animated motion graphic content for broadcast and online applications.
- Worked closely with marketing to create print collateral for corporate events, ad placements, and sales.
- Incorporated video testimonial footage and animations in Premiere.
- Built and styled email campaigns using HTML and CSS. Distributed them using Salesforce.
- Branded PowerPoint presentation decks featuring builds and video content.
Education
Bachelor of Arts Degree in Design Thinking
Concordia University - Montreal, QC, Canada
Certifications
User Interface Design Certificate
Brainstation
User Experience Design Certificate
Brainstation
Skills
Tools
Adobe Creative Suite, Photoshop CC, Sketch, Illustrator CC, InDesign CC, Miro, Adobe Experience Design (XD), Adobe, Adobe CC, Microsoft Office, Adobe Media Encoder, InVision App, After Effects CC, Microsoft PowerPoint, InVision, Adobe Photoshop, Adobe Illustrator, Adobe After Effects
Platforms
Figma, Ceros, SharePoint 365, Salesforce
Other
Design Thinking, Visual Design, Branding, Graphic Design, Print Design, Marketing Design, UI Design, UX Design, Prototyping, Product Design, Web Dashboards, Data Visualization, Information Architecture (IA), Mobile Design, Dashboards, Web Design, Cross-platform UX, Dashboard Design, Event Branding, Notion, Microsoft Azure, UX Wireframes, Presentations, Interactive Prototypes, Web UX Design, Creative Design, Motion Design, Logo Design, Product Branding, Azure DevOps, Brandcast, PowerPoint Design, PowerPoint Templates, User Experience (UX), User Experience Strategy, User Experience Design, User Interface (UI), Web UI Design, Research, UX Research, Strategy, Office 365, Web Design Strategy, UX Branding, Technical Documentation, Photography, UX Strategy, Fintech, Expense Management, Storyboarding, Video Editing, Motion Graphics, Board Decks, Collaboration, Executive Presentations, Presentation Design, Visual Storytelling, Storytelling, Digital Marketing
Experience
- Design Thinking - 12 years
- Adobe Creative Suite - 10 years
- UI Design - 4 years
- UX Design - 4 years
- UX Wireframes - 4 years
- Prototyping - 4 years
- Figma - 3 years
- Notion - 3 years
Tools
- Adobe Creative Suite
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