Parth Rathod, Designer in Berlin, Germany
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Parth Rathod

Verified Expert  in Design

Bio

For Parth, a good design is well-conceived, well-executed, and highly beneficial to users. At Honeywell, he designed a scalable platform and cloud-based on-premises software tools that enable customers to build, install, and maintain fire systems. At Zalando, he designed an end-to-end production lifecycle. Parth's core skills are synthesizing solutions from constraints, understanding the strategy behind the execution, understanding the process, and clarifying business objectives.

Portfolio

Work Experience

Principal Product Designer

2019 - PRESENT
Zalando
  • Involved in the Core Value Creation program, which focused on changing the upstream and downstream business processes for Zalando Lounge to achieve an end-to-end campaign creation experience.
  • Prepared maps for services and detailed road maps for individual teams with the help of co-creational workshops. Assisted in identifying problem areas that were later refined and formulated at the individual team level.
  • Defined a UX strategy for current and upcoming tools and process maps for as-is and to-be scenarios.
Technologies: Figma, Design Systems, Product Research, New Products, Project Lifecycle, Business Strategy, Service Blueprints, eCommerce, eCommerce Design, Product Design, B2B, Enterprise SaaS, Web App UI, Component Libraries, User Interface (UI)

Lead Product Designer

2016 - 2019
Brillio
  • Constructed a strategic framework to inspire visual concepts in the form of wireframes.
  • Clarified the brand's vision, mission, and purpose to capture the right essence required for the project. Articulated that understanding into valuable strategic decisions, which helped formulate the right design decisions and research required.
  • Created storyboards and user flows to illustrate the to-be picture and used it as an idea generator later transformed into low- and high-level designs.
Technologies: Sketch, Adobe Illustrator, Adobe InDesign, Design Systems, Product Research, Figma, Web App UI, SaaS, User Interface (UI)

Education

2013 - 2016

Master's Degree in Product Design

National Institute of Design - Ahmedabad, India

2007 - 2012

Bachelor's Degree in Architecture

College of Architecture - S.V.I.T Vasad, India

Skills

Tools

Sketch, Adobe Experience Design (XD), Adobe Illustrator, Adobe InDesign

Platforms

Figma

Other

Product Research, Service Blueprints, Process Mapping, UX Design, UI Design, UX Research, Product Design, B2B, Web App Design, Enterprise SaaS, Web App UI, SaaS, User Interface (UI), Design Systems, New Products, Business Strategy, eCommerce, Web Design, eCommerce Design, Project Lifecycle, Component Libraries, Industrial Design, Architectural Design, Interior Design, 3D CAD, Enterprise Resource Planning (ERP), Human-machine Interface (HMI), System Design, Service Design, Connected Device Design, Enterprise Design, Commissioning Tool, Mobile UX, Community Growth, Illustration

Experience

  • Product Design - 7 years
  • UI Design - 5 years
  • UX Design - 5 years
  • Figma - 5 years
  • UX Research - 5 years
  • Service Blueprints - 2 years
  • Business Strategy - 2 years
  • Process Mapping - 2 years
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