Paul Evans, Designer in Seattle, WA, United States
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Paul Evans

Verified Expert  in Design

Bio

Paul is a multidisciplinary designer with over 20 years of experience delivering impactful UX/UI solutions. He specializes in user-centered design, product strategy, and design systems, with expertise spanning eCommerce, defense, security, and transportation. Skilled in Agile collaboration and front-end development, Paul creates scalable, data-driven solutions. Passionate about solving complex challenges, he consistently delivers exceptional results for clients across diverse industries.

Portfolio

Work Experience

Lead Product Designer

2023 - 2024
Tunic Pay
  • Established the product vision and oversaw the product design for an innovative fintech startup, delivering AI-powered solutions to combat authorized push payment (APP) fraud.
  • Established the product vision through close collaboration with internal teams and external stakeholders, gaining a deep understanding of user needs and financial market nuances while ensuring feasibility and product-market fit.
  • Translated ambiguous ideas into actionable solutions by exploring design concepts through rapid storyboarding, wireframing, and prototyping at various levels of fidelity.
  • Designed high-fidelity Figma prototypes and created a series of consumer banking mobile workflows, detailing critical friction points to enhance fraud detection.
Technologies: Figma, Notion, Miro, Slack, Web Design, UX Design, UI Design, User Experience (UX), User Interface (UI), Visual Design, Product Design, Data Visualization, Responsive Design, UI Pattern Library, Usability, Web App Design, Design Systems, Responsive Web Apps, Responsive Web Design (RWD), Web Applications, Agile, User Research, Dashboards, Iterative Design, User-centered Design (UCD), User Interviews, Artificial Intelligence (AI), Enterprise SaaS, Web Accessibility, Accessibility, UX Research, Qualitative Research, Research, Adobe Creative Suite, Collaboration, Brand Awareness, Cross-functional Collaboration, Concept Development, Detail-oriented, Digital Innovation, Discovery Workshops, Information Technology, Rapid Prototyping, Style Guides, Creative Tech, Professional Services, Web, Dashboard Design, Business Intelligence (BI), Complex Data Analysis, UI Style Guides, Mobile, User Validation Testing, Wireframing, UX Wireflows, UX Wireframes, User Flows, Low-fidelity Mockups, Human-centered Design (HCD), Design Thinking, Creative Problem Solving, Typography, Multimedia, B2B, SaaS, User Experience Design, Mobile App Design, Mobile Design, Data-heavy Design, Landing Page Design, Software as a Service (SaaS), Product Ideation

Lead Product Designer

2023 - 2024
Advai
  • Spearheaded the product vision and defined the product design for an innovative startup focused on stress testing and ensuring the reliability of AI/ML models.
  • Defined the product vision through close collaboration with internal teams and external stakeholders, gaining insights into user needs, market trends, and AI adoption challenges while ensuring feasibility and product-market fit.
  • Explored design concepts by translating ambiguous ideas into actionable solutions through rapid storyboarding, wireframing, and prototyping at various fidelity levels.
  • Initiated the formalization of brand guidelines into a design system by creating components, patterns, and assets to ensure consistency and efficiency across the product suite.
  • Provided front-end mentorship on HTML, Sass, and React implementation, ensuring a smooth design handover and the delivery of high-quality development execution.
Technologies: Figma, Miro, React, Confluence, Web Design, UX Design, UI Design, User Experience (UX), User Interface (UI), Visual Design, Adobe Illustrator, Product Design, Data Visualization, Responsive Design, UI Pattern Library, Usability, Web App Design, Design Systems, Responsive Web Apps, Responsive Web Design (RWD), Web Applications, Agile, User Research, Dashboards, Iterative Design, User-centered Design (UCD), User Interviews, Artificial Intelligence (AI), Enterprise SaaS, Web Accessibility, Accessibility, UX Research, Qualitative Research, Research, Adobe Creative Suite, Collaboration, Brand Awareness, Cross-functional Collaboration, Concept Development, Detail-oriented, Digital Innovation, Discovery Workshops, Information Technology, Rapid Prototyping, Style Guides, Creative Tech, Professional Services, Web, Dashboard Design, Business Intelligence (BI), Complex Data Analysis, UI Style Guides, Mobile, User Validation Testing, Wireframing, UX Wireflows, UX Wireframes, User Flows, Low-fidelity Mockups, Human-centered Design (HCD), Design Thinking, Creative Problem Solving, Typography, Multimedia, B2B, SaaS, GitHub, User Experience Design, Data-heavy Design, Landing Page Design, Software as a Service (SaaS), Product Ideation

Senior Product Designer

2021 - 2023
Rebellion
  • Designed a highly successful counter-intelligence MLOps product for the UK Ministry of Defence (MoD), reducing analysis and triage times from days to minutes and achieving deployment efficiency eight times faster than the previous software.
  • Collaborated with military stakeholders and intelligence analysts to understand their complex needs through workshops, presentations, and direct engagement, ensuring the design aligned with real-world operational requirements.
  • Worked closely with engineering to implement cutting-edge ML/AI functionality, enhancing operational efficiency and enabling faster decision-making.
  • Designed token-based design system templates and components to ensure consistency across UK and US teams. Mentored fellow designers, fostering design alignment and demonstrating leadership in the development and implementation of the design system.
  • Fostered efficient Agile workflows, enhancing cross-functional collaboration across product, design, and engineering teams to accelerate development and streamline processes.
  • Designed features leveraging geographic information systems (GIS) for data visualization and analysis, enhancing intelligence workflows and enabling predictive capabilities.
Technologies: Figma, Miro, Dovetail, Maze, GitLab, Confluence, UX Design, UI Design, User Experience (UX), User Interface (UI), Visual Design, Adobe Creative Cloud, Adobe Illustrator, Product Design, Data Visualization, Responsive Design, UI Pattern Library, Usability, Web App Design, Design Systems, Responsive Web Apps, Responsive Web Design (RWD), Web Applications, Agile, User Research, Dashboards, Iterative Design, User-centered Design (UCD), User Interviews, Artificial Intelligence (AI), Enterprise SaaS, Web Accessibility, Accessibility, User Testing, UX Research, Qualitative Research, Research, Adobe Creative Suite, Collaboration, Brand Awareness, Cross-functional Collaboration, Concept Development, Detail-oriented, Digital Innovation, Discovery Workshops, Information Technology, Rapid Prototyping, Style Guides, Creative Tech, Professional Services, Logistics, Web, Dashboard Design, Business Intelligence (BI), Complex Data Analysis, UI Style Guides, GIS, Tokenization, Service Design, User Validation Testing, Wireframing, UX Wireflows, UX Wireframes, User Flows, Low-fidelity Mockups, Human-centered Design (HCD), Design Thinking, Creative Problem Solving, Typography, Multimedia, B2B, SaaS, GitHub, User Experience Design, Data-heavy Design, Landing Page Design, Software as a Service (SaaS), Product Ideation

Staff UX Designer

2019 - 2021
Audley Travel Group
  • Led user and customer experience research and design for Audley Travel's B2C eCommerce platform, enhancing user experience and optimizing conversion rates through data-driven design experiments.
  • Optimized responsive navigation and page layouts, driving a 37% increase in customer conversions and a 450% combined increase in page value for key templates.
  • Collaborated closely with marketing, product, and engineering teams to ensure design decisions were aligned with business goals and customer needs.
  • Refined designed choices by applying A/B testing and funnel analysis, significantly improving conversion metrics and overall site performance.
  • Received the 2020 Travolution Mobile UX Design Award for designing an outstanding mobile user experience.
Technologies: Figma, Adobe Experience Design (XD), Google Optimize, Contentsquare, Google Analytics, Jira, GitLab, Web Design, UX Design, UI Design, Conversion Rate Optimization (CRO), User Experience (UX), User Interface (UI), Visual Design, Adobe Creative Cloud, Graphic Design, Adobe Illustrator, Product Design, Data Visualization, Responsive Design, UI Pattern Library, Usability, Web App Design, Design Systems, Responsive Web Apps, Responsive Web Design (RWD), Web Applications, Agile, User Research, Iterative Design, User-centered Design (UCD), User Interviews, Web Accessibility, Accessibility, User Testing, UX Research, Market Research, Qualitative Research, Research, Adobe Creative Suite, Collaboration, Brand Awareness, Cross-functional Collaboration, Concept Development, Detail-oriented, Digital Innovation, Discovery Workshops, Information Technology, Rapid Prototyping, Style Guides, Creative Tech, Professional Services, Logistics, WCAG, Web, Dashboard Design, Complex Data Analysis, UI Style Guides, Mobile, GIS, Service Design, User Validation Testing, Wireframing, UX Wireflows, UX Wireframes, User Flows, Low-fidelity Mockups, Human-centered Design (HCD), Design Thinking, Creative Problem Solving, Typography, Multimedia, User Experience Design, Mobile App Design, Mobile Design, Landing Page Design, Product Ideation

Senior Designer and UX Specialist

2018 - 2019
Network Rail
  • Established user-centered design as a core focus and led the design of a next-gen IoT-based remote condition monitoring application for predictive maintenance across UK rail infrastructure, ensuring alignment with business goals.
  • Fostered the adoption of the Agile methodology among engineers, organizing design sprints and whiteboarding sessions to tackle complex user requirements.
  • Created a comprehensive UI design system based on Google Material Design standards, ensuring consistency in color, typography, iconography, and interaction patterns.
  • Wireframed and prototyped hundreds of user stories iteratively, validating technical feasibility with remote teams and presenting progress to stakeholders.
Technologies: Adobe CC, Adobe Experience Design (XD), Trello, Microsoft 365, UX Design, UI Design, User Experience (UX), User Interface (UI), Visual Design, Adobe Creative Cloud, Adobe Illustrator, Product Design, Data Visualization, UI Pattern Library, Usability, Web App Design, Design Systems, Web Applications, Agile, User Research, Dashboards, Iterative Design, User-centered Design (UCD), User Interviews, Artificial Intelligence (AI), Accessibility, User Testing, UX Research, Qualitative Research, Research, Adobe Creative Suite, Collaboration, Brand Awareness, Cross-functional Collaboration, Concept Development, Detail-oriented, Digital Innovation, Discovery Workshops, Information Technology, Rapid Prototyping, Style Guides, Creative Tech, Professional Services, Logistics, Web, Dashboard Design, Business Intelligence (BI), Complex Data Analysis, UI Style Guides, GIS, IoT Design, Predictive Maintenance, Predictive Analytics, Predictive Modeling, Public Transportation, Google Material Design, User Validation Testing, Wireframing, UX Wireflows, UX Wireframes, User Flows, Low-fidelity Mockups, Human-centered Design (HCD), Design Thinking, Creative Problem Solving, Typography, Multimedia, B2B, User Experience Design, Data-heavy Design, Landing Page Design, Product Ideation

Senior Designer and UX Specialist, Expert Community Member

2016 - 2019
Atos
  • Spearheaded cross-functional design and engineering efforts across multiple UK Government departments, instilling Agile methodologies and user-centered design principles to deliver impactful digital solutions.
  • Secured a £3 million contract by proactively showcasing the value of UX-driven design during early client engagement, optimizing mobile conversion for an eCommerce wholesaler.
  • Drove innovation, shared best practices, and provided mentorship on the integration of design and engineering across global teams, making impactful contributions to the Atos Expert Community and Tech Forum.
  • Championed Agile methodologies within a traditionally Waterfall-driven environment, leading teams to transition to more flexible, iterative development cycles.
Technologies: Figma, Adobe Experience Design (XD), Confluence, Jira, Trello, Adobe CC, GitLab, Visual Studio, Web Design, UX Design, UI Design, Conversion Rate Optimization (CRO), User Experience (UX), User Interface (UI), Visual Design, Adobe Creative Cloud, Graphic Design, Adobe Illustrator, Product Design, Data Visualization, Responsive Design, UI Pattern Library, Usability, Web App Design, Design Systems, Responsive Web Apps, Responsive Web Design (RWD), Web Applications, Agile, User Research, Dashboards, Iterative Design, User-centered Design (UCD), User Interviews, Enterprise SaaS, Web Accessibility, Accessibility, User Testing, UX Research, Market Research, Qualitative Research, Research, Adobe Creative Suite, Collaboration, Brand Awareness, Cross-functional Collaboration, Concept Development, Detail-oriented, Digital Innovation, Discovery Workshops, Information Technology, Rapid Prototyping, Style Guides, Creative Tech, Professional Services, Logistics, WCAG, Web, Dashboard Design, Business Intelligence (BI), Complex Data Analysis, UI Style Guides, Mobile, IoT Design, Google Material Design, Government to Citizen (G2C), Node.js, Service Design, User Validation Testing, Wireframing, UX Wireflows, UX Wireframes, User Flows, Low-fidelity Mockups, Human-centered Design (HCD), Design Thinking, Creative Problem Solving, Typography, Multimedia, B2B, SaaS, GitHub, User Experience Design, Mobile App Design, Mobile Design, Data-heavy Design, Landing Page Design, Software as a Service (SaaS), Product Ideation

Senior Designer and UX Specialist

2017 - 2018
National Savings & Investments
  • Provided fintech design leadership to enhance conversion rates, business processes, and user experience for NS&I's B2C channels, optimizing responsive designs across desktop and mobile platforms.
  • Enhanced NS&I's digital B2C channels from ideation to live deployment as a full-stack designer and engineer, utilizing A/B and multivariate testing (MVT) for ongoing optimization.
  • Mentored junior designers and engineers, overseeing code implementation in HTML, Sass, JavaScript, and PHP across testing, staging, and live environments.
Technologies: Adobe Experience Design (XD), Adobe CC, Drupal 8, Acquia, Jira, Confluence, Optimizely, Web Design, UX Design, UI Design, Conversion Rate Optimization (CRO), User Experience (UX), User Interface (UI), Visual Design, Adobe Creative Cloud, Graphic Design, Adobe Illustrator, Product Design, Responsive Design, UI Pattern Library, Usability, Web App Design, Design Systems, Responsive Web Apps, Responsive Web Design (RWD), Web Applications, Agile, User Research, Iterative Design, User-centered Design (UCD), Web Accessibility, Accessibility, User Testing, UX Research, Qualitative Research, Research, Adobe Creative Suite, Collaboration, Brand Awareness, Cross-functional Collaboration, Detail-oriented, Digital Innovation, Discovery Workshops, Information Technology, Rapid Prototyping, Style Guides, Creative Tech, Professional Services, WCAG, Web, UI Style Guides, Mobile, Government to Citizen (G2C), Service Design, User Validation Testing, Wireframing, UX Wireflows, UX Wireframes, User Flows, Low-fidelity Mockups, Human-centered Design (HCD), Design Thinking, Creative Problem Solving, Typography, Multimedia, B2B, GitHub, User Experience Design, Mobile App Design, Mobile Design, Landing Page Design, Product Ideation

Senior Designer and UX Specialist

2017 - 2017
The Home Office
  • Provided Agile leadership and promoted Agile methodologies, leading the design of the Accelerated Capability Environment (ACE) for the UK Home Office.
  • Delivered the 1st government-to-business (G2B) digital product for the procurement, design, and agile delivery of innovative technology solutions.
  • Collaborated closely with engineers to scope user workflows and user stories, creating low- and high-fidelity designs and prototypes for seamless prototyping and engineering hand-off.
Technologies: Adobe CC, Adobe Experience Design (XD), Visual Studio, Trello, GitLab, Web Design, UX Design, UI Design, User Experience (UX), User Interface (UI), Visual Design, Adobe Creative Cloud, Product Design, Data Visualization, Responsive Design, UI Pattern Library, Usability, Web App Design, Design Systems, Responsive Web Apps, Responsive Web Design (RWD), Web Applications, Agile, User Research, Dashboards, Iterative Design, User-centered Design (UCD), Enterprise SaaS, Web Accessibility, Accessibility, User Testing, UX Research, Qualitative Research, Research, Adobe Creative Suite, Collaboration, Brand Awareness, Cross-functional Collaboration, Concept Development, Detail-oriented, Digital Innovation, Discovery Workshops, Information Technology, Rapid Prototyping, Style Guides, Creative Tech, Professional Services, Logistics, Web, Dashboard Design, Business Intelligence (BI), Complex Data Analysis, UI Style Guides, User Validation Testing, Wireframing, UX Wireflows, UX Wireframes, User Flows, Low-fidelity Mockups, Human-centered Design (HCD), Design Thinking, Creative Problem Solving, Typography, Multimedia, B2B, SaaS, GitHub, User Experience Design, Landing Page Design, Software as a Service (SaaS), Product Ideation

Senior Designer and UX Specialist

2017 - 2017
Ministry of Defence (MoD)
  • Oversaw end-to-end product design, delivering a responsive government-to-citizen (G2C) digital service to request military service records, ensuring accessibility and usability across devices.
  • Conducted research, design sprints, user testing, and iterative prototyping to ensure the product met user needs and government standards.
  • Coded and deployed the fully functional alpha service on GOV.UK PaaS, integrating GOV.UK Notify services for SMS and email communication.
Technologies: Government Digital Service (GDS), Adobe CC, Adobe Experience Design (XD), Platform as a Service (PaaS), MEAN Stack, Web Design, UX Design, UI Design, User Experience (UX), User Interface (UI), Visual Design, Product Design, Responsive Design, UI Pattern Library, Usability, Web App Design, Design Systems, Responsive Web Apps, Responsive Web Design (RWD), Web Applications, Agile, User Research, Iterative Design, User-centered Design (UCD), User Interviews, Web Accessibility, Accessibility, User Testing, UX Research, Qualitative Research, Research, Adobe Creative Suite, Collaboration, Brand Awareness, Cross-functional Collaboration, Concept Development, Detail-oriented, Digital Innovation, Discovery Workshops, Information Technology, Rapid Prototyping, Style Guides, Creative Tech, Professional Services, WCAG, Web, UI Style Guides, Mobile, Government to Citizen (G2C), Node.js, Service Design, User Validation Testing, Wireframing, UX Wireflows, UX Wireframes, User Flows, Low-fidelity Mockups, Human-centered Design (HCD), Design Thinking, Creative Problem Solving, Typography, Multimedia, GitHub, User Experience Design, Mobile App Design, Mobile Design, Landing Page Design, Software as a Service (SaaS), Product Ideation

Education

1992 - 1996

Bachelor of Arts Degree in Graphic Information Design

Falmouth University - Cornwall, UK

Skills

Tools

Miro, Adobe Experience Design (XD), Jira, Adobe CC, Slack, Google Optimize, Google Analytics, Trello, Adobe Creative Suite, Sketch, Maze, Confluence, GitLab, Optimizely, GIS, Adobe Illustrator, GitHub, Visual Studio

Platforms

Figma, Contentsquare, Drupal 8, Web, Mobile, Dovetail, Acquia

Industry Expertise

Information Technology, Creative Tech, Professional Services, Logistics, Product Ideation

Other

Government Digital Service (GDS), UX Design, UI Design, Design Systems, Agile, Collaboration, Tokenization, Responsive UI, eCommerce, Conversion, Responsive Layout, Mobile UI, A/B Testing, Funnel Optimization, Cross-functional Collaboration, Mobile UX, Fintech, Finance, Product Vision, User Research, IoT Design, Predictive Maintenance, Predictive Analytics, User-centered Design (UCD), Government to Citizen (G2C), Accessibility, Service Design, User Testing, Wireframing, UX Wireflows, UX Wireframes, User Flows, Low-fidelity Mockups, Prototyping, Mobile App Optimization, Conversion Rate Optimization (CRO), Analytics, UX Analysis, Stakeholder Engagement, Information Design, Graphic Design, Human-centered Design (HCD), Design Thinking, Creative Problem Solving, Multimedia, Typography, Web Design, User Experience (UX), User Interface (UI), Visual Design, Adobe Creative Cloud, Product Design, Data Visualization, Responsive Design, UI Pattern Library, Usability, Web App Design, Responsive Web Apps, Responsive Web Design (RWD), Web Applications, Dashboards, Iterative Design, User Interviews, Enterprise SaaS, Web Accessibility, UX Research, Market Research, Qualitative Research, Research, Brand Awareness, Concept Development, Detail-oriented, Digital Innovation, Discovery Workshops, Rapid Prototyping, Style Guides, WCAG, Dashboard Design, Business Intelligence (BI), Complex Data Analysis, UI Style Guides, B2B, SaaS, User Experience Design, Mobile Design, Data-heavy Design, Landing Page Design, Software as a Service (SaaS), Notion, Microsoft 365, Platform as a Service (PaaS), MEAN Stack, Fraud Prevention, Online Payments, Public Transportation, Google Material Design, Node.js, User Validation Testing, Artificial Intelligence (AI), Mobile App Design, React, Scalability, Funnel Analysis, Predictive Modeling

Experience

  • Adobe CC - 10 years
  • Confluence - 8 years
  • Jira - 8 years
  • Adobe Experience Design (XD) - 8 years
  • Figma - 8 years
  • Sketch - 5 years
  • Contentsquare - 5 years
  • Miro - 4 years

Tools

  • Miro
  • Adobe Experience Design (XD)
  • Jira
  • Adobe CC
  • Sketch
  • Confluence
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