Paul Somerville, Designer in Leeds, United Kingdom
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Paul Somerville

Verified Expert  in Design

Designer

Location
Leeds, United Kingdom
Toptal Member Since
July 19, 2017

Paul has over 18 years of experience in digital design, optimization, and humanizing technology based on user research. He combines UX, UI, and brand design disciplines to create user experiences that satisfy both sides of the human brain to deliver functional and emotional satisfaction. Paul is extremely passionate about people, and channels this passion both when creating products for his customers and when working with his colleagues.

Mood BoardsBrand GuidelinesCreative DirectionArt DirectionPersonasUser Journey MapsUser InterviewsComplex Application User Interfaces (UI)WireframingUI DesignUse CasesAdobe PhotoshopAdobe FreeHandInDesign 2017iOS

Portfolio

Work Experience

Lead UX and Design Consultant

2015 - PRESENT
CDS
  • Delivered award winning expertise in UX/UI, creative direction, and pitching. Also ran key workshops with stakeholders and end users.
  • Participated in hands-on information gathering, testing, analysis, iterative wire framing, and prototyping.
  • Collaborated with the sales team to build up a knowledge base and assign monetary value to UX/UI services.
  • Increased the emphasis of UX and design on a project, from typically 10% per project, to 30-50% per project.
  • Delivered successfully critical UX pitches breaking into three new sectors: Financial, Motor, and Service.
  • Won the Best Large Digital Agency Award.
  • Won an e-Learning 2016 award.
  • Won Property Weekly All Stars: Best Property Management Systems Award.
Technologies: Microsoft PowerPoint, Adobe FreeHand, Adobe Photoshop, Sketch, InVision

European Art Director

2014 - 2015
Triad Retail
  • Defined and drove the concept, creation, and UX execution for the European arm of the international agency.
  • Led from the front with a hands-on approach, coordinating several large remote international teams consisting of UX Designers, Digital Designers, Content Writers, and Front-end Developers.
  • Streamlined the international team's communications, approaches, and processes.
  • Won three critical pitches with eBay Australia, Asda, and Halfords UK.
Technologies: Microsoft PowerPoint, InVision, Adobe FreeHand, Adobe Photoshop, Axure, Sketch

Head of Agency

2013 - 2014
Redfish Group
  • Established a new User Centered Marketing arm of the agency.
  • Helped businesses better understand their customers.
  • Successfully grew engaging brand experiences that delivered real results.
  • Directed UX, Analytics, UI, Creative, Content, and Development teams.
  • Won four critical national pitches for Suit Direct, Holland & Barrett, MKM, and Quiz Clothing.
  • Won Drapers Best eCommerce Responsive Design - Quiz Clothing.
Technologies: Microsoft PowerPoint, Fireworks, Adobe InDesign, Adobe FreeHand, Adobe Photoshop
1993 - 1997

Higher National Diploma in Marketing and Design

Telford College - Edinburgh, Scotland

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