Paul Somerville, Designer in Leeds, United Kingdom
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Paul Somerville

Verified Expert  in Design

Designer

Location
Leeds, United Kingdom
Toptal Member Since
July 19, 2017

Paul has over 18 years of experience in digital design, optimization, and humanizing technology based on user research. He combines UX, UI, and brand design disciplines to create user experiences that satisfy both sides of the human brain to deliver functional and emotional satisfaction. Paul is extremely passionate about people, and channels this passion both when creating products for his customers and when working with his colleagues.

BrandingMood BoardBrand GuidelinesCreative DirectionArt DirectionPersonasUser Journey MapsUser InterviewsComplex Application User Interfaces (UI)WireframingUI DesignUse CasesUser ResearchAdobe PhotoshopAdobe FreeHand

Portfolio

Image of New Responsive Website To Support A Key Channel Shift Initiative project
New Responsive Website To Support A Key Channel Shift Initiative
UX AnalysisUI DesignResponsive Web Design (RWD)Brand BuildingBrand GuidelinesWireframing+ 5 more
Image of FIFA Intranet Redesign and Modernization project
FIFA Intranet Redesign and Modernization
UX ResearchUX ReviewCompetitor Analysis & ProfilingUser FlowsUse CasesInformation Architecture (IA)+ 6 more
Image of Redesign of Asda Recipe Site project
Redesign of Asda Recipe Site
User ResearchInformation Architecture (IA)Use CasesUser FlowsPersonasUI Design+ 3 more
Image of Property Weekly Management All-Stars Award Winner project
Property Weekly Management All-Stars Award Winner
User WorkshopsStakeholder ManagementStakeholder InterviewsUser ResearchTask FlowsUser Groups+ 9 more
Image of Award-winning E-Learning Solution for the Ministry of Defense project
Award-winning E-Learning Solution for the Ministry of Defense
User ResearchTask FlowsUI DesignDesignWireframingInformation Architecture (IA)+ 2 more
Image of Transformation of Connected Commerce for eBay Brands and Sellers project
Transformation of Connected Commerce for eBay Brands and Sellers
User ResearchComplex Data AnalysisInformation Architecture (IA)Interactive PrototypesUI DesignResponsive Web Design (RWD)+ 3 more
Image of Pharmacy 2U Onboarding Chatbot and Brand Development project
Pharmacy 2U Onboarding Chatbot and Brand Development
UI DesignUX DesignUX ResearchPersona DevelopmentBrand DevelopmentUser Flows+ 1 more

Work Experience

Lead UX and Design Consultant

2015 - PRESENT
CDS
  • Delivered award winning expertise in UX/UI, creative direction, and pitching. Also ran key workshops with stakeholders and end users.
  • Participated in hands-on information gathering, testing, analysis, iterative wire framing, and prototyping.
  • Collaborated with the sales team to build up a knowledge base and assign monetary value to UX/UI services.
  • Increased the emphasis of UX and design on a project, from typically 10% per project, to 30-50% per project.
  • Delivered successfully critical UX pitches breaking into three new sectors: Financial, Motor, and Service.
  • Won the Best Large Digital Agency Award.
  • Won an e-Learning 2016 award.
  • Won Property Weekly All Stars: Best Property Management Systems Award.
Technologies: Microsoft PowerPoint, Adobe FreeHand, Adobe Photoshop, Sketch, InVision

European Art Director

2014 - 2015
Triad Retail
  • Defined and drove the concept, creation, and UX execution for the European arm of the international agency.
  • Led from the front with a hands-on approach, coordinating several large remote international teams consisting of UX Designers, Digital Designers, Content Writers, and Front-end Developers.
  • Streamlined the international team's communications, approaches, and processes.
  • Won three critical pitches with eBay Australia, Asda, and Halfords UK.
Technologies: Microsoft PowerPoint, InVision, Adobe FreeHand, Adobe Photoshop, Axure, Sketch

Head of Agency

2013 - 2014
Redfish Group
  • Established a new User Centered Marketing arm of the agency.
  • Helped businesses better understand their customers.
  • Successfully grew engaging brand experiences that delivered real results.
  • Directed UX, Analytics, UI, Creative, Content, and Development teams.
  • Won four critical national pitches for Suit Direct, Holland & Barrett, MKM, and Quiz Clothing.
  • Won Drapers Best eCommerce Responsive Design - Quiz Clothing.
Technologies: Microsoft PowerPoint, Fireworks, Adobe InDesign, Adobe FreeHand, Adobe Photoshop
1993 - 1997

Higher National Diploma in Marketing and Design

Telford College - Edinburgh, Scotland