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Paul Somerville

Paul Somerville

Designer
Leeds, United Kingdom
Member since July 14, 2017
Paul has over 18 years of experience in digital design, optimization, and humanizing technology based on user research. He combines UX, UI, and brand design disciplines to create user experiences that satisfy both sides of the human brain to deliver functional and emotional satisfaction. Paul is extremely passionate about people, and channels this passion both when creating products for his customers and when working with his colleagues.
Paul is now available for hire
Portfolio
Employment
  • Lead UX and Design Consultant
    CDS
    2015 - PRESENT
    • Delivered award winning expertise in UX/UI, creative direction, and pitching. Also ran key workshops with stakeholders and end users.
    • Participated in hands-on information gathering, testing, analysis, iterative wire framing, and prototyping.
    • Collaborated with the sales team to build up a knowledge base and assign monetary value to UX/UI services.
    • Increased the emphasis of UX and design on a project, from typically 10% per project, to 30-50% per project.
    • Delivered successfully critical UX pitches breaking into three new sectors: Financial, Motor, and Service.
    • Won the Best Large Digital Agency Award.
    • Won an e-Learning 2016 award.
    • Won Property Weekly All Stars: Best Property Management Systems Award.
    Technologies: InVision, Sketch, Photoshop, FreeHand, PowerPoint
  • European Art Director
    Triad Retail
    2014 - 2015
    • Defined and drove the concept, creation, and UX execution for the European arm of the international agency.
    • Led from the front with a hands-on approach, coordinating several large remote international teams consisting of UX Designers, Digital Designers, Content Writers, and Front-end Developers.
    • Streamlined the international team's communications, approaches, and processes.
    • Won three critical pitches with eBay Australia, Asda, and Halfords UK.
    Technologies: Sketch, Axure, Photoshop, FreeHand, InVision, PowerPoint
Education
  • Higher National Diploma in Marketing and Design
    Telford College - Edinburgh, Scotland
    1993 - 1997
Experience
  • Creative Direction18 years
  • Stakeholder Management10 years
  • Personas10 years
  • User Validation Testing10 years
  • Wireframing10 years
  • User Task Flows10 years
  • Complex Application User Interfaces (UI)10 years
  • User-centered Research10 years
Leeds, United Kingdom
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