Paulina Grondal, Designer in Barcelona, Spain
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Paulina Grondal

Verified Expert  in Design

Bio

Paulina is a senior creative lead experienced in crafting powerful marketing campaigns and stunning visuals and helping artists grow in their careers. She has worked on everything from TV spots and OOH ads to performance marketing, partnering with big brands and up-and-coming entrepreneurs. With a solid background in motion design and communication, Paulina blends creativity with strategy to ensure the work looks excellent and achieves results.

Portfolio

Work Experience

Senior Creative Lead

2024 - PRESENT
Tilting Point
  • Led two distinct teams of motion and static artists across two high-priority projects, driving both game titles to surpass quarterly targets by creating top-performing marketing videos and high-impact store assets.
  • Crafted a comprehensive brand book for the mobile game FashionVerse, encompassing color palette, typography, and tone of voice for marketing purposes.
  • Developed and defined an efficient asset production pipeline utilizing multiple AI iterations and a 3D production process.
  • Established and nurtured strong, trustworthy relationships with multiple intellectual property holders, including Paramount, Michael Kors, Dona Kern, and Hasbro.
  • Conducted several successful creative training sessions for leads and managers, empowering them to foster creativity within their teams.
Technologies: Adobe Creative Cloud, Team Leadership, Mentorship & Coaching, Workflow Management, Creative Strategy, Art Direction, Creative Direction, Conceptualization, Visual Storytelling, Resource Management, Social Media Strategy, Performance Analysis

Video Lead

2022 - 2024
Tilting Point
  • Led a team of motion artists, guiding them to produce creative assets that drive impactful results in performance marketing campaigns and achieve yearly OKRs.
  • Managed the creative asset production for up to 10 diverse game titles across various genres, adeptly navigating different visual challenges and swiftly adapting to new games entering the team's portfolio.
  • Fostered the professional growth and development of team members.
Technologies: Adobe Creative Suite, Team Leadership, Mentorship & Coaching, Video Production, Motion Design, Cinematography, Post-production, Performance Analysis, Resource Management, Social Media Strategy, Creative Direction, Art Direction

Senior Motion Designer

2019 - 2022
ZeptoLab
  • Created a diverse range of video ads for various mobile games, tailored in style to engage different audiences.
  • Collaborated closely with the game development team to create videos depicting non-existing games to test ideas before the title's production and select the most attractive style for the game.
  • Introduced and applied a solid naming convention plan.
Technologies: Adobe Creative Suite, 2D Animation, 3D Animation, Motion Design, Visual Effects (VFX), Character Animation, Visual Storytelling

Creative Lead

2017 - 2019
trivago
  • Co-directed a successful marketing campaign for Ms. trivago in English-speaking markets, boosting the company's profit by 67%.
  • Created and art-directed trivago's first fully 3D animated video ad for the Spanish market, which won several advertising awards for its stunning design, making trivago ads highly effective and visually appealing.
  • Co-created trivago's first out-of-home (OOH) campaign.
Technologies: Adobe Creative Suite, 2D Animation, 3D Animation, Motion Design, Visual Effects (VFX), Video Production, Visual Storytelling, Creative Writing, Creative Direction, Art Direction

Education

2013 - 2018

Master of Arts Degree in Editorial and Typography Design

Academy of Fine Arts - Krakow, Poland

2010 - 2013

Bachelor of Arts Degree in Motion Graphics

Academy of Fine Arts - Krakow, Poland

2008 - 2012

Bachelor's Degree in Media Communication and Journalism

Jagiellonian University - Krakow, Poland

Skills

Tools

After Effects CC, Premiere Pro CC, Adobe Creative Suite, Photoshop CC, Illustrator CC

Other

2D Motion Graphics, Mobile Ads, Motion Design, Art Direction, Creative Direction, Team Leadership, Mentorship & Coaching, Conceptualization, Visual Storytelling, Video Production, Social Media Strategy, 2D Animation, 2D Art, Typography, Creative Writing, Adobe Creative Cloud, Performance Marketing, Ads, Commercials, Post-production, Green Screen Keying, Workflow Management, Creative Strategy, Resource Management, Performance Analysis, Visual Effects (VFX), Character Animation, 3D Motion Graphics, Stop-motion Animation, Fashion Design, TV, Illustration, Digital Illustration, Cinematography, 3D Animation

Experience

  • Post-production - 10 years
  • Motion Design - 10 years
  • Mobile Ads - 6 years
  • Art Direction - 5 years
  • Creative Direction - 5 years
  • Team Leadership - 5 years
  • Mentorship & Coaching - 5 years
  • Creative Strategy - 5 years
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