Pawel Malinowski, Designer in Warsaw, Poland
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Pawel Malinowski

Verified Expert  in Design


Warsaw, Poland
Toptal Member Since
September 20, 2016

Pawel is a product designer with 12 years of experience in web and mobile. He believes that good design should primarily solve business goals. He led design at Sierra Interactive, one of the top Real Estate CRMs in the USA. He contributed to the early designs of Ultimate, awarded "Lead G2 Virtual Assistants." Pawel designed the UI for Oxygen Builder, used by over 180,000 websites and a widget that increased conversion by up to 78% on over 4000 websites.


Work Experience

Lead Product Designer

2016 - 2024
Sierra Interactive
  • Led the design process for a real estate CRM SaaS platform, which helped the company grow from a startup to one of the top players in the USA market with thousands of B2B clients.
  • Designed high-performing IDX websites(+WYSIWYG editor module), including those oriented towards luxury, which, according to public insights, increased conversion rates from 13% to three times that amount for company clients.
  • Designed an advanced marketing automation module, which increased clients' revenue by 10% (public insights). The design process included conducting UX research, creating user journeys, and conducting user interviews.
  • Designed a mobile application with one of the most advanced sets of features on the market and received more than 1300 positive reviews with an average rating of 4.8+. The result of the design was a Figma Design library with over 100 components.
  • Designed an advanced AI GPT-based module for the content marketing module that increased the effectiveness of call-to-action forms in blog posts and generated significant leads.
  • Created several high-fidelity interactive prototypes, animations, and icon sets. During the design process, I worked closely with the development team to oversee and ensure the smooth execution and delivery of the designed features.
Technologies: Figma, Jira, After Effects CC, Adobe Creative Suite, Sketch, User Personas, User Flows, User Stories, User Testing, WordPress, Dashboards, Web App Design, Mobile, Web, Mockups, Service Design, User Experience (UX), Usability, Contentful, Iconography, Landing Pages, Interaction Design (IxD), Information Architecture (IA), Prototyping, Enterprise, B2B, B2B Lead Generation, AI Design, Generative Pre-trained Transformers (GPT), Live Chat, Mobile App UI, Mobile App Design, ChatGPT, Design Libraries, IDX, Real-time Data, Dashboard Design, UX Audits, UX Research, Art Direction, SaaS Design, Audits, Graphic Design, Banner Ads, PDF Design, Product Design, Workshops, Advertising, Mobile Design, Print Design

Lead Product Designer

2023 - 2023
Xolved Solutions Inc
  • Designed AI codeless reports and real-time analytics platforms for healthcare operators, which reduced the time to obtain advanced reports from multiple database sources from days to a few seconds.
  • Created a design library and component state documentation, which helped reduce implementation time.
  • Conducted UX research, created User Journey maps, and designed a chat module powered by an AI assistant featuring a user request prediction module.
  • Helped implement designs into a React front end, creating components and states.
  • Designed an advanced AI report module with a PDF generation workflow.
Technologies: UX Design, Product Design, B2B, Figma, Prototyping, UX Research, AI Design, ChatGPT, Generative Pre-trained Transformers (GPT), OpenAI GPT-4 API, Report Design, Statistics, Dashboard Design, Live Chat, PDF, Adobe After Effects, Icon Sets, UI Design, Design Libraries, User Flows, User Journeys, Digital Product Design, Responsive UI, Responsible AI, Responsive Design, UX Audits, Audits, Presentation Design, Workshops

Lead Product Designer

2019 - 2023
CompuSolutions, Inc.
  • Led the multi-step process of redesigning a legacy system for bookkeepers, enhancing efficiency and usability. Communicated with the bookkeeping department to identify goals, issues, and bottlenecks to address with the new user workflow.
  • Conducted UX research and created user journeys for bookkeeper and auditor processes, which cut processing time for cash receipts by up to 40%.
  • Designed advanced B2B reports and analytics dashboards, including employee performance heatmaps, which subsequently increased employee performance by up to 2x times.
  • Designed and led the implementation of an RPA module with the dev team that imports transactions from bank accounts and creates match reports. This module helped the company save up to 70% on money losses from unmatched transactions.
  • Created the information architecture for a panel for executive-level managers and reorganized information management into modules. Detecting performance bottlenecks in company management led to significant savings in company resources.
Technologies: User Interface (UI), Web App UI, UI Design, SaaS, Data-driven Design, Dashboard Design, Web Applications, Python, .NET, Microsoft SQL Server, Wireframing, MVP Design, B2B, Data Visualization, Enterprise SaaS, Software as a Service (SaaS), System Design, Service Design, User Experience (UX), Usability, Contentful, Interaction Design (IxD), AI Design, Artificial Intelligence (AI), Adobe After Effects, Generative Pre-trained Transformers (GPT), OpenAI GPT-4 API, Report Design, Statistics, Robotic Process Automation (RPA), PDF, Analytics, Dashboards, Web Dashboards, Live Chat, User Journeys, User Flows, Figma, Illustrator CC, Adobe Illustrator, Windows UI Design, UX Audits, UX Research, Mobile App UI, SaaS Design, Audits, Information Architecture (IA), Graphic Design, Banner Ads, Digital Magazines, Product Design, Workshops, Mobile Design

Lead Product Designer

2019 - 2019
  • Conceived and structured the Sanofi 'InteractiveHealth' interactive stand, incorporating over seven distinct mobile iOS applications, VR interactive videos, and tailored branding for the event.
  • Directed a development team of three, implementing designs with a tech stack comprising Ruby on Rails, AngularJS, and Swift, ensuring efficient workflow and high-quality outcomes.
  • Crafted user stories for mobile applications and spearheaded communications with stakeholder top management. Analyzed feedback and led the project to successful implementation by adapting strategies to meet project goals.
  • Designed a deep learning app for iPad featuring AI-generated face masks and quizzes, which was featured on Poland's TVN channel, showcasing the innovative use of AI in engaging applications.
  • Developed and rendered VR animations for six different stands, each focusing on themes of ecology and health, demonstrating expertise in creating immersive and educational content.
  • Compiled comprehensive reports on user experience and behavior feedback, providing valuable insights for project refinement and future development strategies.
Technologies: Sketch, Adobe After Effects, Ruby on Rails (RoR), AngularJS, Visual Design, Animation, UI Motion, User Experience (UX), Usability, Contentful, Iconography, Interaction Design (IxD), Mobile App Design, User Flows, User Journeys, User Stories, Lottie, Augmented Reality (AR), Virtual Reality (VR), Interactive UI, Digital Kiosks, 2D Games, Quiz Generation, Web Dashboards, Statistics, Windows UI Design, Mobile App UI, Art Direction, Enterprise, Graphic Design, Banner Ads, Digital Magazines, PDF Design, Product Design, Mobile Design, Print Design, Consumer Products

Lead Product Designer

2018 - 2019
Solvemate GmbH
  • Led the redesign process for an AI chat assistant, enhancing user journey and interface engagement.
  • Designed an AI assistant platform that, following implementation, successfully handled over two million customer conversations.
  • Designed seamless animations in After Effects and UI micro-interactions for the chat widget to improve user experience and retention.
  • Achieved significant improvements in user satisfaction and operational efficiency through iterative design updates.
Technologies: Chatbots, User Interface (UI), User Experience (UX), App UI, App UX, Artificial Intelligence (AI), AI Design, Live Chat, Artificial Intelligence as a Service (AIaaS), Sketch, Prototyping, Animation, After Effects CC, Adobe After Effects, User Journeys, User Flows, UX Audits, UX Research, Art Direction, Audits, Product Design, Workshops, Print Design

UI Designer

2018 - 2019
  • Designed high-conversion landing pages to optimize the patient onboarding journey.
  • Conducted UX research to define user personas and designed tailored landing pages for distinct customer groups.
  • Developed content for landing pages utilizing company materials to ensure brand consistency.
  • Created numerous custom illustrations and icons to enhance visual engagement on landing pages.
Technologies: Web Design, Sketch, Webflow, UI Design, Healthcare, User Experience (UX), Adobe Illustrator, UX Audits, UX Research, Graphic Design, Banner Ads, Print Design

Product Designer

2018 - 2018
Culinar Oy
  • Designed an AI bot creator tool equipped with client data prompting features, enhancing user efficiency and system usability.
  • Conducted UX research to identify user goals and created a functional structure map for the user panel, optimizing navigation and accessibility.
  • Designed a high-conversion sign-up process, significantly increasing user acquisition rates.
Technologies: Product Design, User Experience (UX), Brand Books, Conversational UI, Conversational UX, Conversational Interfaces, Web UI, Dashboards, AI Design, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Sketch, User Journeys, User Flows, Wizards, Web Development, UX Audits, UX Research, Audits, Workshops

UX/UI Designer

2017 - 2018
Sterling Capital Brokers
  • Designed an advanced healthcare insurance management platform, enhancing user journey mapping.
  • Conducted UX research to optimize user flows, enabling swift access to key functionalities and modules.
  • Developed high-fidelity prototypes to test usability, significantly improving the user experience.
  • Designed over 100 screens and states, ensuring a comprehensive and efficient platform interface.
  • Designed a platform that captured a larger market share of healthcare insurance for small and mid-sized businesses in Canada.
Technologies: Data Visualization, Dashboard Design, App UI, Web App UX, Information Architecture (IA), Prototyping, UX Research, User Flows, UX Design, Enterprise, Workshops

UI Designer

2017 - 2018
  • Designed WYSIWYG Block Builder, a WordPress plugin now utilized by over 200,000 websites, ranging from freelance developers to public companies. Highly ranked among top WordPress editors.
  • Collaborated with stakeholders to define project goals and create detailed briefs, enhancing the user journey.
  • Designed and delivered a comprehensive icon set, documenting and packaging to reduce implementation time across platforms.
  • Conducted UX research and developed high-fidelity prototypes to improve user experience and interface design.
Technologies: UI Design, Flexbox, Illustrator CC, Sketch, Adobe Illustrator, Plugins, WordPress, Builder, WYSIWYG Web Builders, Audits

UI/UX Designer

2017 - 2018
  • I led the redesign of desktop software for streaming and game recording, which now boasts nearly two million users. The software has over 6,100 positive Steam Store reviews and was named the best game recording software by TopTenReviews.
  • Advanced the business goal by enhancing software usability, providing easy access to key functionality, and optimizing the user journey for greater user engagement.
  • Designed numerous animations and micro-interactions using After Effects, collaborating closely with the development team to ensure seamless integration.
  • Developed a unique icon set tailored to enhance the user interface, contributing to a more intuitive and aesthetically pleasing user experience.
Technologies: Interaction Design (IxD), Apps, Adobe After Effects, Sketch, Illustrator CC, Adobe Photoshop, Adobe Illustrator, Windows UI Design, UX Audits, UX Research, Audits

UX/UI Designer

2016 - 2016
  • Designed an automotive parts portal featuring advanced search capabilities and sophisticated filtering options.
  • Created PDF catalogs showcasing the company's products, complete with photographs and promotional material.
  • Enhanced auto parts images through retouching and designed promotional banners.
Technologies: Adobe Illustrator, Sketch, Adobe InDesign, InVision, Balsamiq
2009 - 2013

Bachelor's Degree in Computer Science and Econometrics

University of Warsaw - Warsaw, Poland


Avocode, After Effects CC, Adobe Creative Suite, Adobe Photoshop, Adobe Experience Design (XD), InVision, UXPin, Balsamiq, Adobe Illustrator, Principle, Sketch, Figma, Adobe After Effects, Tasklist, Axure RP Pro, Jira, Illustrator CC, Adobe InDesign


CSS, HTML, HTML5, JavaScript 6, Python, JavaScript


Windows, MacOS, iOS, Android, Webflow, WordPress, Mobile, Web, Contentful, Visual Studio Code (VS Code)

Industry Expertise

Advertising, Consumer Products, Marketing, Healthcare


UX Design, CRM Systems, UI Design, User Interface (UI), Windows App Design, eCommerce UX, Desktop App Design, Windows UI Design, WYSIWYG Web Builders, Widgets, Landing Page Design, Responsive Design, Icon Design, Art Direction, Web Design, Mobile App Design, Mobile First, UX Audits, UX Research, Mobile App UI, Menu Design, Reporting System Design, Android App Design, Microinteractions, iOS App Design, App UX, App UI, App Design, Dashboard Design, Web Applications, Web App Design, User Experience (UX), Product Design, B2B, Prototyping, Responsive Web Apps, Wireframing, Data Visualization, Bootstrap 4, Bootstrap 5, Tailwind CSS, Design Leadership, User Research, User Interviews, User Personas, Design Systems, UX Strategy, User-centered Design (UCD), Mobile UX Design, Mobile UI Design, DataViz, Personas, SaaS, User Flows, User Stories, User Testing, MVP Design, Visual Design, Animation, Enterprise SaaS, Dashboards, Software as a Service (SaaS), Mockups, System Design, Service Design, Usability, Iconography, Landing Pages, Interaction Design (IxD), Information Architecture (IA), Enterprise, SaaS Design, Audits, Graphic Design, Banner Ads, PDF Design, Presentation Design, Workshops, Mobile Design, Print Design, Motion & Animation Design, User Journeys, Electronic Health Records (EHR), React, Node.js, Ruby on Rails (RoR), FastAPI, UI Motion, Digital Magazines, Charts, Apple Watch Design, Bootstrap, Rebranding, CRM Design, Report Design, GUI Design, Web UI Design, Responsive Layout, Calendars, Responsive UI, Timelines, Branding, RSS Feeds, Card Design, Flat Design, Motion Design, Computer Science, Econometrics, AngularJS, Web App UI, Data-driven Design, .NET, Microsoft SQL Server, B2B Lead Generation, AI Design, Generative Pre-trained Transformers (GPT), Live Chat, ChatGPT, OpenAI GPT-4 API, Statistics, Chatbots, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Brand Books, Conversational UI, Conversational UX, Conversational Interfaces, Web UI, Apps, Flexbox, Design Libraries, IDX, Real-time Data, PDF, Icon Sets, Digital Product Design, Responsible AI, Robotic Process Automation (RPA), Analytics, Web Dashboards, Lottie, Augmented Reality (AR), Virtual Reality (VR), Interactive UI, Digital Kiosks, 2D Games, Quiz Generation, Wizards, Web Development, Plugins, Builder, Web App UX

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