Pawel Malinowski, Designer in Warsaw, Poland
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Pawel Malinowski

Verified Expert  in Design

Designer

Location
Warsaw, Poland
Toptal Member Since
September 20, 2016

Pawel is a Product Designer with 12 years of experience in web and mobile. He believes that good design should primarily solve business goals. He led design at Sierra Interactive, one of the top Real Estate CRMs in the USA. He contributed to the early designs of Ultimate.AI, awarded 'Lead G2 Virtual Assistants.' He also designed Action!, a game recording software with 2M+ users, the UI for OxygenBuilder, used by 180K+ websites, and a widget that increased conversion by up to 78% on 4K+ websites.

UI DesignUser Interface (UI)Web DesignSoftware as a Service (SaaS)Service DesignUX DesignWeb App DesignUX StrategySaaSVisual DesignSaaS DesignPDF DesignUX AuditsUX ResearchMobile App UI

Portfolio

Work Experience

Lead Product Designer - Real Estate CRM, IDX Websites and mobile app

2016 - 2024
Sierra Interactive
  • Led the design process for a real estate CRM SaaS platform, which helped the company grow from a startup to one of the top players in the USA market with thousands of B2B clients.
  • Designed high-performing IDX websites(+WYSIWYG editor module), including those oriented towards luxury, which according to public insights, increased conversion rates from 13% to three times that amount for company clients.
  • Designed an advanced marketing automation module, which increased clients' revenue by 10% (public insights). The design process included conducting UX research, creating user journeys, and conducting user interviews.
  • Designed a mobile application with one of the most advanced sets of features on the market and received more than 1300 positive reviews with an average rating of 4.8+. The result of the design was a Figma Design library with 100+ of components.
  • Designed an advanced AI GPT based module for the content marketing module that increased the effectiveness of call-to-action forms in blog posts and generated a significant amount of leads.
  • Created a number of high-fidelity interactive prototypes, animations, and icon sets. During the design process, worked closely with the development team to oversee and ensure the smooth execution and delivery of designed features.
Technologies: Figma, Jira, After Effects CC, Adobe Creative Suite, Sketch, User Personas, User Flows, User Stories, User Testing, WordPress, Dashboards, Web App Design, Mobile, Web, Mockups, Service Design, User Experience (UX), Usability, Contentful, Iconography, Landing Pages, Interaction Design (IxD), Information Architecture (IA), Prototyping, Enterprise, B2B, B2B Lead Generation, AI Design, GPT, Live Chat, Mobile App UI, Mobile App Design, ChatGPT, Design Libraries, IDX, Real-time Data, Dashboard Design, UX Audits, UX Research, Art Direction, SaaS Design, Audits, Graphic Design, Banner Ads, PDF Design

Lead Product Designer - AI B2B Data/Healthcare Product

2023 - 2023
Xolved Solutions Inc
  • Designed AI Codeless Reports and real-time Analytics platforms for healthcare operators, which reduced the time to obtain advanced reports from multiple database sources from days to a few seconds.
  • Created a design library and component states documentation, which helped reduce implementation time.
  • Conducted UX research, created User Journey maps, and designed a chat module powered by an AI Assistant, featuring a user request prediction module.
  • Having development skills, helped implement designs into a React JS frontend, creating components and states.
  • Designed an advanced AI report module with a PDF generation workflow.
Technologies: UX Design, Product Design, B2B, Figma, Prototyping, UX Research, AI Design, ChatGPT, GPT, OpenAI GPT-4 API, Report Design, Statistics, Dashboard Design, Live Chat, PDF, Adobe After Effects, Icon Sets, UI Design, Design Libraries, User Flows, User Journeys, Digital Product Design, Responsive UI, Responsible AI, Responsive Design, UX Audits, Audits

Lead Product Designer - Real Estate Management, Bookkeeping, and Audit Platform

2019 - 2023
CompuSolutions, Inc.
  • Led the multi-step process of redesigning a legacy system for bookkeepers, enhancing efficiency and usability. Communicated with the bookkeeping department to identify goals, issues, and bottlenecks to address with the new user workflow.
  • Conducted UX research and created User Journeys for bookkeeper and auditor processes, which cut processing time for cash receipts by up to 40%.
  • Designed advanced B2B Reports and Analytics dashboards, including employee performance heatmaps, which subsequently increased employee performance by up to 2x times.
  • Designed and led the implementation with the dev team of an RPA module that imports transactions from bank accounts and creates match reports. This module helped the company save up to 70% on money losses from unmatched transactions.
  • Created the information architecture for a panel for executive-level managers, and reorganized information management into modules, which, after detecting performance bottlenecks in company management, led to significant savings in company resources.
Technologies: User Interface (UI), Web App UI, UI Design, SaaS, Data-driven Design, Dashboard Design, Web Applications, Python, .NET, Microsoft SQL Server, Wireframing, MVP Design, B2B, Data Visualization, Enterprise SaaS, Software as a Service (SaaS), System Design, Service Design, User Experience (UX), Usability, Contentful, Interaction Design (IxD), AI Design, Artificial Intelligence (AI), Adobe After Effects, GPT, OpenAI GPT-4 API, Report Design, Statistics, Robotic Process Automation (RPA), PDF, Analytics, Dashboards, Web Dashboards, Live Chat, User Journeys, User Flows, Figma, Illustrator CC, Adobe Illustrator, Windows UI Design, UX Audits, UX Research, Mobile App UI, SaaS Design, Audits, Information Architecture (IA), Graphic Design, Banner Ads, Digital Magazines

Lead Product Designer - Interactive Pro-Eco Education Stand for Pharmaceutical Company

2019 - 2019
Sanofi
  • Conceived and structured the Sanofi 'InteractiveHealth' interactive stand, incorporating over seven distinct mobile iOS applications, VR interactive videos, and tailored branding for the event.
  • Directed a development team of three, implementing designs with a tech stack comprising Ruby on Rails, AngularJS, and Swift, ensuring efficient workflow and high-quality outcomes.
  • Crafted user stories for mobile applications and spearheaded communications with stakeholder top management. Analyzed feedback and led the project to successful implementation by adapting strategies to meet project goals.
  • Designed a deep learning app for iPad featuring AI-generated face masks and quizzes, which was featured on Poland's TVN channel, showcasing the innovative use of AI in engaging applications.
  • Developed and rendered VR animations for six different stands, each focusing on themes of ecology and health, demonstrating expertise in creating immersive and educational content.
  • Compiled comprehensive reports on user experience and behavior feedback, providing valuable insights for project refinement and future development strategies.
Technologies: Sketch, Adobe After Effects, Ruby on Rails (RoR), AngularJS, Visual Design, Animation, UI Motion, User Experience (UX), Usability, Contentful, Iconography, Interaction Design (IxD), Mobile App Design, User Flows, User Journeys, User Stories, Lottie, Augmented Reality (AR), Virtual Reality (VR), Interactive UI, Digital Kiosks, 2D Games, Quiz Generation, Web Dashboards, Statistics, Windows UI Design, Mobile App UI, Art Direction, Enterprise, Graphic Design, Banner Ads, Digital Magazines, PDF Design

Lead Product Designer - AI Conversational Bot for Customer Service

2018 - 2019
Solvemate GmbH
  • Led the redesign process for an AI Chat Assistant, enhancing user journey and interface engagement.
  • Designed an AI assistant platform that, following implementation, successfully handled over 2 million customer conversations.
  • Designed seamless animations in After Effects, and UI microinteractions for the chat widget to improve user experience and retention.
  • Achieved significant improvements in user satisfaction and operational efficiency through iterative design updates.
Technologies: Chatbots, User Interface (UI), User Experience (UX), App UI, App UX, Artificial Intelligence (AI), AI Design, Live Chat, Artificial Intelligence as a Service (AIaaS), Sketch, Prototyping, Animation, After Effects CC, Adobe After Effects, User Journeys, User Flows, UX Audits, UX Research, Art Direction, Audits

UI Designer - Medical Research Landing Page

2018 - 2019
PicnicHealth
  • Designed high-conversion landing pages to optimize the patient onboarding journey.
  • Conducted UX research to define user personas and designed tailored landing pages for distinct customer groups.
  • Developed content for landing pages utilizing company materials to ensure brand consistency.
  • Created numerous custom illustrations and icons to enhance visual engagement on landing pages.
Technologies: Web Design, Sketch, Webflow, UI Design, Healthcare Designer, Healthcare, User Experience (UX), Adobe Illustrator, UX Audits, UX Research, Graphic Design, Banner Ads

Product Designer - AI Assistant SaaS platform

2018 - 2018
Culinar Oy
  • Designed an AI bot creator tool equipped with client data prompting features, enhancing user efficiency and system usability.
  • Conducted UX research to identify user goals and created a functional structure map for the user panel, optimizing navigation and accessibility.
  • Designed a high-conversion sign-up process, significantly increasing user acquisition rates.
Technologies: Product Design, User Experience (UX), Brand Books, Conversational UI, Conversational UX, Conversational Interfaces, Web UI, Dashboards, AI Design, Artificial Intelligence (AI), Artificial Intelligence as a Service (AIaaS), Sketch, User Journeys, User Flows, Wizards, Web Development, UX Audits, UX Research, Audits

UX/UI Designer for Healthcare Insurance Management Platform

2017 - 2018
Sterling Capital Brokers
  • Designed an Advanced Healthcare Insurance Management Platform, enhancing user journey mapping.
  • Conducted UX research to optimize user flows, enabling swift access to key functionalities and modules.
  • Developed high fidelity prototypes to test usability, significantly improving the user experience.
  • Designed over 100 screens and states, ensuring a comprehensive and efficient platform interface.
  • Designed a platform that captured a larger market share of healthcare insurance for small and mid-sized businesses in Canada.
Technologies: Data Visualization, Dashboard Design, App UI, Web App UX, Information Architecture (IA), Prototyping, UX Research, User Flows, UX Design, Enterprise

UI Designer - Wordpress WYSIWYG Website Builder

2017 - 2018
Soflyy
  • Designed WYSIWYG Block Builder, a WordPress plugin now utilized by over 200,000 websites, ranging from freelance developers to public companies. Highly ranked among top WordPress editors.
  • Collaborated with stakeholders to define project goals and create detailed briefs, enhancing the User Journey.
  • Designed and delivered a comprehensive icon set, documenting and packaging to reduce implementation time across platforms.
  • Conducted UX Research and developed High Fidelity Prototypes to improve user experience and interface design.
Technologies: UI Design, Flexbox, Illustrator CC, Sketch, Adobe Illustrator, Plugins, WordPress, Builder, WYSIWYG Web Builders, Audits

UI/UX Designer - Game Recording and Streaming Software

2017 - 2018
Mirillis
  • Led the redesign of a Desktop Software for streaming and game recording, now boasting nearly 2 million users. The software has over 6,100 positive Steam Store reviews and was named the best game recording software by TopTenReviews.
  • Advanced the business goal by enhancing software usability, providing easy access to key functionality, and optimizing the user journey for greater user engagement.
  • Designed numerous animations and microinteractions using After Effects, collaborating closely with the development team to ensure seamless integration.
  • Developed a unique icon set tailored to enhance the user interface, contributing to a more intuitive and aesthetically pleasing user experience.
Technologies: Interaction Design (IxD), Apps, Adobe After Effects, Sketch, Illustrator CC, Adobe Photoshop, Adobe Illustrator, Windows UI Design, UX Audits, UX Research, Audits

UX/UI Designer

2016 - 2016
Intercars
  • Designed an automotive parts portal featuring advanced search capabilities and sophisticated filtering options.
  • Created PDF catalogs showcasing the company's products, complete with photographs and promotional material.
  • Enhanced auto parts images through retouching and designed promotional banners.
Technologies: Adobe Illustrator, Sketch, Adobe InDesign, InVision, Balsamiq
2009 - 2013

Bachelor's Degree in Computer Science and Econometrics

University of Warsaw - Warsaw, Poland

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