Petra Smolcic
Verified Expert in Design
Designer
Stuttgart, Baden-Württemberg, Germany
Toptal member since November 11, 2021
Petra is a UI/UX designer based in Germany with seven years of professional experience and over 140 projects behind her. Petra specializes in crafting high-quality strategies that bring your product to a visually stunning and highly functional finish. Her core services revolve around product and web design, delivering fast, unique, and professional results that stand the test of time. Together with Petra, you'll build a solid foundation for your product that is easy to maintain and scale.
Portfolio
Work Experience
UX/UI Designer
Petra Designs
- Redesigned custom software into a B2B SaaS solution, building the style guide and components in Figma.
- Helped a client rebuild their branding visibility online, with the website getting 14% more users and increasing revenue by 64%.
- Created user stories and journeys to help identify customer pain points, resulting in an 80% reduced development scope.
Product Designer
Philipp Hoffrichter
- Gathered insights from previous customers to craft the storytelling flow of the website. Took testimonials to understand what problems they had before taking the course, what they learned, and how they liked it.
- Designed on-brand high quality landing page that resulted in 60% of conversion rate.
- Developed the site in no-code Wix Studio, making sure the responsive version was impeccable.
- Conducted usability testing with five users and gathered insights for improvement of the site before launch to ensure all is understandable to everyone on all devices.
Product Designer
WVE Media LLC
- Worked closely with cross-functional team to translate complex data into intuitive, user-friendly designs and add some life to the designs by the usage of animation and micro-interactions.
- Collaborated with developers to implement Radix (React library) for quick and customizable UI.
- Designed design tokens for multi-themed options and optimizing it (together with the developer) to fit Radix Library and user needs.
- Designed two landing pages and their corporate website along the way.
Product Designer (via Toptal)
Tropical Place LLC - DBA HyTier Energy
- Conducted a discovery phase to map user journeys and create personas and sitemaps to ensure a seamless user experience for the targeted audience.
- Consulted the client to ensure we were using the right technology for their needs, switching from Shopify to WordPress. Based on the needs, a custom theme was more accurate.
- Created wireframes based on the sitemap and concentrated on cross-device responsive design to ensure.
- Helped expand the branding visuals by expanding the font family they used with a slanted font.
Product Designer
K15t
- Improved UI/UX and designed new features for a product with exponential growth that was cloud-fortified in the Atlassian Marketplace.
- Built a structured UX process to align multifunctional teams, including writing detailed briefs for new features, quarterly plannings, and future iterations in an Agile and Waterfall development environment.
- Defined user needs and personas to find solutions to their problems.
Brand and Webshop UX/UI Designer
Toptal
- Served as a UX/UI expert and art-directed the brand image of an innovative cosmetics company. My work included webshop banners, social media, and newsletters.
- Monitored and analyzed user behavior on the webshop and educated the client about the importance of usability and UX. Brought a systematic approach to webshop redesign with each new campaign.
- Planned and prioritized with the marketing team, CEO, and developers how to approach the redesign efficiently.
Lead UX/UI Designer
Deepr
- Designed a website and branding for an established lawyer from Munich. Conducted a discovery workshop, created a style guide, and built the UI blocks for WordPress's Guttenberg.
- Mentored an intern in building a website from concept to design and, finally, HTML/CSS.
- Consulted the team and CEO about UX processes and how to handle a UI/UX project. Worked independently with the clients to understand their and users' needs.
UX Designer
Locastic
- Worked as a lead UX designer on a bus transfer app for over 10,000 users and over 300 bus lines in the second-largest city in Croatia. Designed a high-fidelity wireframe and functional prototype and conducted moderated usability testing.
- Managed a team as a lead UX consultant on an HR management system. Collaborated for three months with an outside UI/UX team to improve their system's usability and functionality, following the rules of UX and usability.
- Worked as a lead designer on a check-in feature and QR-code scan app for the world's biggest amateur cycling races. Reduced 60% of the development time due to my wireframing. Made over 30 usability improvements after completing user data analysis.
- Developed the project for the largest grocery shop contest working as a co-lead art director and visual strategist. Our presentation brought us two international awards.
UX/UI Designer
Freelance
- Built and set up WordPress and Wix pages for various clients, including everything from custom designing to installing and adjusting themes.
- Designed UI/UX for a progressive web application that allows users to browse local shops and restaurants and save personal preferences. The most significant focus was on inclusive design, usability, and accessibility.
- Delivered UI/UX for different UI types, including admin dashboards, webshops, and landing pages in Adobe XD and Figma.
Project Manager
Academy of Fine Arts | Student Association
- Organized and participated in exhibitions of student design work in local and international galleries.
- Organized and ran the first two student visual communication festivals in Croatia. Gathered and invited professional designers from various universities from all over Europe to teach and participate in the festival.
- Wrote projects. Managed the association's funding and paperwork.
Visual Communication Designer
Self-employed
- Designed and built over 15 branding identities for startups and well-established firms and companies. The branding included logo guidelines, color palettes, typography, the tone of communication, multimedia materials, etc.
- Created promo materials for smaller businesses to inform and draw the audience's attention.
- Designed packaging for an Australian company that sells premium dog food.
Education
Bachelor's Degree in Visual Communication Design
Academy of Fine Arts - Split, Croatia
High School Diploma in Multimedia Design
School of Design, Graphics, and Sustainable Construction - Split, Croatia
Certifications
Top Mentor Recognition (December 2023, January 2024, February 2024, and April 2024)
The ADPList
Skills
Tools
Figma, Photoshop, Jira, Confluence, Wix Development, Adobe After Effects Design, Prototype Design, Atlassian
Platforms
Web Design, Mobile App Design, iOS Design, WordPress Design, WooCommerce Design, Shopify, Webflow Design
Industry Expertise
Hospitality, Retail & Wholesale, Food & Beverage
Other
UX Design, Mobile Apps, Expert Reviews, UX Consulting, Design, Information Architecture, Flowcharts, User Flow Design, Task Flows, Task Analysis, UX Strategy, UX Design, Customer Journeys, E-commerce Website Design, UI Design, Mobile App Design, Product Design, Mobile App Design, UI Design, UX Design, Design Strategy, UX Design, UX Design, Applications, UX Research, Web UI, Mobile UI Design, UI Design, Wireframing, UI Design, Visual Design, Social Media Design, Responsive Web Design, UX Wireframes, Prototype Design, Prototyping, Rapid Prototyping, Web App Design, Dashboard Design, Discovery Workshops, SaaS Design, SaaS Design, Mockups, Style Guides, Admin Panels, Dashboard, Product Discovery, Component Libraries, Web Design, Web UI Design, MVP Design, Design Leadership, SaaS Design, User Stories, B2C, B2B2C, Functional Design, Interaction Design (IxD), User-centered Design (UCD), UI Design, Workshop Facilitation, Digital Product Design, Brand Design, Landing Page Design, Web Design, Responsive Design, User Journeys, UX Design, Web Design, Website Design, Usability, Responsive Web Development, Mobile App, Interactive UI, Design Thinking, Retail Design, CRO, UI Design, UX Design, Illustration, Motion Graphics Design, Web Accessibility, Business Strategy, User Research, Mobile UX Design, Visual Storytelling, Photography, Presentations, Motion Interaction, Accessibility Development, Startup Development, E-commerce Development, UX Design, Banner Design, B2B Design, Notion Development, UX Design, Branding, Data Collection, Questionnaires, Brand Design, Design Systems, Usability Testing, Scrum Master Consulting, Workshops, Leadership, UX Design, User Testing, Animation Design, Charts, Social Media Design, React.js, Email Design, Finance, Service Design, No-code Development, Virtual Coaching, E-commerce Website Design, Framer, Mentorship, Marketplace Design, Web Design
Experience
Tools
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