Pharaoh Woghiren
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since June 29, 2017
Pharaoh is recognized by the British Interactive Media Association (BIMA) as one of the UK's top creative digital leaders. Over the past decade, Pharaoh has helped many startups and established brands to create world-class digital experiences. He specializes in DesignOps, UX/UI, and interaction design for mobile and web while utilizing the latest tools and best practices to help clients solve the design problems of the future.
Portfolio
Work Experience
Co-founder | Chief Design Officer
Appello
- Co-founded a world-leading full-service software company, with a strong portfolio of digital products in various industries such as healthcare, financial services, and consumer mobile apps.
- Led a world-class team of design and development specialists, helping early-stage startups and industry-leading brands to shape their digital products and businesses.
- Gained a wealth of experience in building strong creative teams, tech companies, and world-class digital products.
- Recognized as one of the most highly-rated software companies by recognizable directories like Clutch, GoodFirms, AppFutura, and many more.
Design Leadership Forum Member
InVision
- Worked at InVision which is a digital product design platform used to make the world's best customer experiences.
- Helped the world’s best digital leaders to advance the practice of design leadership via InVision's pioneering platform.
- Made the forum inclusive and relevant to those confronting the challenges of leading design teams.
Founder | Design Director
Neworks
- Founded a business offering digital product design solutions in the form of DesignOps consultancy, UX design, UI design, and interaction design for both responsive web and mobile apps.
- Trusted by startups and blue-chip companies worldwide, to deliver best-in-class digital solutions. Gained in-depth experience in client management, digital transformation, DesignOps, PeopleOps, BusinessOps, and digital product design.
- Received numerous awards and features for my pioneering work within the digital industry, across several well-respected awarding bodies and online platforms such as bima.co.uk, thefwa.com, awwwards.com, cssdesignawards.com, and mindsparklemag.com.
Design Operations Consultant (Contract)
FE FundInfo
- Worked for FE FundInfo, which is a part of a multi-billion-pound equity business owned by HG Capital and an international leading provider of fund data specializing in the collection, validation, dissemination, and analysis of fund data with offices all over the world.
- Conducted company-wide performance audits via UX research methods to provide strategic solutions to existing operational pain points, helping to steer the company in the right direction at a time of great change and digital transformation.
- Provided C-level expert advice in the form of business case presentations; promoting change whilst convincing management of the importance of digital and the need for clear transformational strategies.
- Hosted innovation and skill-sharing workshops with different international departments to align teams to the latest operational mindsets; helping the organization to think and behave in more innovative ways.
- Helped FE Fundinfo build better quality products, by creating bespoke design systems and governance guides to enhance and future-proof their product development lifecycle.
- Enabled them to rapidly scale up and enhance their creative department by developing a clear hiring strategy to fill in missing skill-sets and roles.
Director | Chief Design Officer
Now
- Worked for Designed Now, which is an international matchmaking app designed to help connect people and places within the present moment.
- Achieved a weekly growth of 270% on initial launch, won the 2017 Best New Dating App award, nominated for a BIMA award, and ranked in the Top 5 Best New Products of the day on Product Hunt.
- Managed the entire project including evolving the business/product strategy, the product requirements, guidelines, technical stack, UX, UI, IXD, branding, copywriting, and marketing collateral.
Sr. Product Designer (Contract)
Vaaak Sounds Inc
- Worked for Vaaak Sounds which operates within the wellness sector, delivering bite-sized themed meditation sessions on everything from stress and sleep to focus and anxiety.
- Captured a set of product requirements for MVP, leveraging market research to create a comprehensive set of user stories, whilst overseeing the remaining UX phase of the project.
- Advised Vaaak Sounds on their MVP roadmap and hiring strategy, growing their design team, and revamping their brand.
Senior Product Designer (Contract)
Candyspace
- Worked for Candyspace which specializes in delivering game-changing apps, websites, and digital products that supercharge customer experiences whilst maximizing business growth.
- Designed a web platform for Rolce-Royce to manage their engines; enabling them to efficiently track unit sales, manage breakdowns and repairs and improve customer support.
- Created a fully scalable UI pattern library, and a number of POC prototypes to get buy-in from senior Rolce-Royce stakeholders.
Senior Product Designer (Contract)
Elsewhen
- Worked for Elsewhen which is a digital product consultancy trusted by FTSE 100 and S&P 500 companies to deliver best-in-class end-to-end business-critical solutions.
- Worked closely with the founders on a number of significant projects (under NDA).
- Created apps for POC pitches and fully responsive websites and design systems for companies within the transportation and telecommunication sectors.
Design Operations Consultant (Contract)
Trad3r
- Designed an iOS app that allows users to easily trade stocks within a simulated market.
- Conceptualized and created the user experience, and designed the app from the ground up.
- Collaborated with the founder to scale up the business in 150 countries acquiring more than five million customers.
Senior Product Designer (Contract)
American Express/Emnos
- Worked with Emnos, a specialist in shopper data analysis and interpretation, supplying retailers and suppliers with consumer insight tools to help their marketing, merchandising, pricing, and promotional decisions.
- Created an entire design system based on scalable atomic design principles, which I later used to develop two of their web products.
- Defined the company’s product and brand guidelines while facilitating the hiring process and consulting upper management on their growth strategy.
Senior Product Designer
LifeWorks/WorkAngel
- Joined a fast-paced tech startup environment, working on a multi-platform white-label employee benefits product.
- Was responsible for designing a fully responsive CMS-based web app for the new 'Employee Assistance Programme' (EAP) platform.
- The EAP platform was delivered on time and to a high standard, which ultimately helped LifeWorks to successfully close their joint venture agreement with Ceridean, which later led to LifeWorks being acquired for $426 million by Morneau Shepell.
- Designed a responsive sales website for LifeWorks.
- Created the company’s product and brand guidelines.
- Liaised with key stakeholders whilst mentoring and guiding junior team members.
Senior Product Designer
Five.K
- Contributed to a variety of significant projects (under NDA), creating and delivering digital products for blue-chip companies.
- Conceptualized, presented ideas, and developed wireframes, visual designs, and prototypes for both mobile, tablet, responsive web, and wearable tech platforms.
Digital Designer
August Media
- Designed web and marketing collateral, whilst facilitating collaboration between print and digital departments to design clear, user orientated technical solutions for clients such as Renault, WWF, and the Institute of Certified Bookkeepers.
- Collaborated with the in-house development team to ensure designers utilized the latest web trends and technologies while ensuring developers accurately implemented designs.
Digital Designer
ID Media
- Conceived, planned, and designed websites, marketing materials, banners, games, and email campaigns for a number of clients including Ligne Roset, Deutsche Bank, The Times, Milkround, Carbon Trust, and TK Maxx.
Developer
Holler
- Coded parts of the company website in ActionScript. Created Flash banners for Channel 4 and MTV.
Education
Bachelor of Science Degree in Information Technology
Goldsmiths University - London, United Kingdom
Skills
Tools
Sketch, Adobe Photoshop, Adobe Illustrator, Trello, Slack, Flinto, Skype, Figma, Marvel, Apple iWork, Adobe Creative Suite, Google Workspace, Asana, Zoom, InVision, Zeplin, Adobe After Effects, Principle, Adobe InDesign, Atlassian, OmniGraffle, MAMP, Flash, Atlassian Suite
Platforms
MacOS, Dropbox, iOS
Languages
HTML, CSS, JavaScript, PHP, Flash ActionScript
Industry Expertise
Banking & Finance, Insurance, Health & Wellness, Marketing, Social Networking
Other
Loom, eCommerce, WebApp, Writing & Editing, Branding, Interaction Design (IxD), Responsive Web Design (RWD), Atomic Design, UX Design, UI Design, Responsive, Mobile App Design, User Interface (UI), User Experience (UX), Illustration, Web Design, Product Design, Microsoft 365, DesignOps, Prototyping, Digital Transformation, Mobile UI, Mobile UX, Mobile Design, Fintech, Mobile Mockups, Wireframing, Website Redesign, Responsive Design, Visual Design, Finance, Responsive UI, Dashboard Design, Marketplace Design, Web App UI, Web App UX, Crypto, High-fidelity Mockups, Startup Consulting, Consulting, Design Consultation, Mobile UX Design, User Onboarding, Presentation Design, UX Research, Jobs to be Done (JTBD), Web App Design, Leadership, Quality Assurance (QA), Data Visualization, Interactive Maps, SaaS Design, User Flows, Websites, Style Guides, Design Systems, UI Audits, Storyboarding, User Journeys, User Surveys, User Testing, UX Audits, Enterprise SaaS, SaaS, Web Platforms, Sales, Big Data, Content Management Systems (CMS), Business Strategy, User Interviews, Internet of Things (IoT), jQuery, Monetization, Trading, Wellness, Public Transportation
Experience
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