Porhour Ly, Designer in Phnom Penh, Cambodia
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Porhour Ly

Verified Expert  in Design


Phnom Penh, Cambodia
Toptal Member Since
July 5, 2022

Porhour designs digital products and services using the human-centered design framework. With 6+ years of experience as a consultant and in-house product designer, she helps businesses achieve their product-market fit using the design-thinking methodology, improving customer retention and acquisition through delightful user experience. Currently, Porhour's running co-creation workshops and designing and managing digital products and services at a startup focusing on financial inclusion.


Work Experience

UI/UX Consultant

2017 - PRESENT
  • Provided UX design consultancy to UNDP on their community platform, SparkBlue, used by UNDP, UNICEF, and their development partners. This led to their management dashboards, facilitators, and overall experience enhancement.
  • Designed an e-learning platform that led to 300% user growth and well over 120% MAU growth within three months with the new design. Students completed a total of 1.06 million lessons and 0.8 million exercises.
  • Designed and launched the COVID-19 health monitoring and quarantine management app for Cambodia's government which supports the government's effort to successfully managed the COVID-19 spread in the country.
Technologies: Figma, Adobe Creative Suite, User Interface (UI), Web App Design, User Experience (UX)

Lead UX Designer and Digital Product Owner

2021 - 2022
  • Established the UX team and culture at Manulife Cambodia.
  • Led design workshops, desirability studies, and usability studies, which resulted in the first digital insurance product for Manulife Cambodia.
  • Designed and managed two strategic products for bank partners.
Technologies: Figma, Sketch, Adobe Suite, Progressive Web Applications (PWA), Product Design, User Interface (UI), Web App Design, User Experience (UX)

UX Designer

2019 - 2021
  • Led the redesign of the self-servicing app resulting in over 57% monthly active user growth, over 70% registered users growth, and over 30% conversion rate for transaction-type journeys.
  • Oversaw the customer experience for all digital and traditional telco products for all channels, including USSD, SMS, and IVR.
  • Facilitated design workshops that led to further collaboration with UNESCO and USAID.
  • Designed the first-of-its-kind gaming and telecom membership platform.
  • Established and analyzed different marketing and UX funnels with the marketing teams.
  • Helped manage and prioritize the product roadmap and quality control on digital products.
Technologies: InVision, Figma, Sketch, Adobe Suite, UI Design, Product Design, User Interface (UI), Web App Design, User Experience (UX)

UX Designer

2017 - 2019
Mäd Digital Consultancy
  • Led the design of the ordering app for a notable beverage brand leading to over $2 million on orders in the first two weeks.
  • Facilitated design sprints and other design workshops for corporate and international clients.
  • Performed customer interviews, research, and competitor studies.
Technologies: Figma, InVision, Sketch, Adobe Suite, Landing Page Design, UI Design, Product Design, User Interface (UI), Web App Design, User Experience (UX), B2B, SaaS
2021 - 2022

Master of Business Administration (MBA) in Global Innovation Management

National University of Management - Phnom Penh, Cambodia

2017 - 2017

YSEALI Academic Fellowship in Civic Engagement

Northern Illinois University - Northen Illinois, United States

2013 - 2017

Bachelor's Degree in Digital Arts and Design

Zaman University (NKA Paragon International University) - Phnom Penh, Cambodia

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