Praneeth Margam
Verified Expert in Design
Designer
Tallinn, Estonia
Toptal member since August 10, 2021
Praneeth is a designer with expertise in web design, mobile apps, eCommerce, dashboards, and SaaS products. He integrated digital experiences with Amazon Echo and IoT products and designed an app for a US-based logistics company that connects freight movers and customers with an estimated growth rate of $50 million a year. Praneeth is no stranger to thorough usability testing, managing teams, building strong brands, and redesigning products to elevate their potential and reach.
Portfolio
Work Experience
Senior Product Designer
Betsson Group
- Enhanced the playing experience on external platforms in Latin American, European, and African markets.
- Designed and maintained design systems for the gaming platforms.
- Planned and executed design projects from beginning to end by collaborating with commercial heads, project managers, and developers.
Head of Design
WTM Design Lab
- Designed an app for a US-based logistics company that connects freight movers and customers and is estimated to generate over $50 million a year.
- Built a brand identity guide for Kulomb, including colors and typography, language and tone, logos and other assets.
- Created user stories for EstateDekho for six personas based on data gathered in a user survey.
- Researched and designed discoverability and navigation methods to improve the overall customer experience for an EduTech app.
- Conducted evaluative research; usability testing to check UI mock-ups' usability and success, analyzed patterns, and informed the product team about website improvements and features.
Lead Designer
IdeasPlus
- Designed a platform to order and sell custom printed merchandise.
- Collaborated with a remote team of five developers, a project manager, and the product owner.
- Designed an interface for an OTT platform that suggested TV shows.
- Created a brand in collaboration with designers from a branding agency.
- Developed thoroughly working prototypes for usability testing.
- Researched user personas and investigated the behavior.
UI/UX Designer
True Design
- Integrated the digital experiences with Amazon Echo and IoT products for a Finland company's consumer mobile application.
- Performed user testing for one of South Africa's leading technology companies.
- Designed a Hybrid app connecting to a bot. It helps thalassemia patients to be notified about their medication.
- Spent almost two years remotely designing user experiences for enterprises and digital startups.
- Led designers throughout the process of proposing, wireframing, and implementing UX improvements.
- Collaborated with product management teams to identify research opportunities.
Designer
Liquid Ink
- Collaborated tightly with the art director in creating the strategy, concepts, and graphics for campaigns promoting Crazykick's Facebook page.
- Redesigned the mobile website banners for the Princeton Review Academy.
- Designed a website for the IEEE association and maintained the same by updating designs for eleven months.
- Planned and implemented the overall user research strategy and methods.
- Developed the user research (generative and foundational).
Education
Master's Degree in Design and Technology Futures
TalTech–Tallinn University of Technology - Tallinn, Estonia
Certifications
The Medium and Mechanics of Iconography
HackDesign - New York
Human-Computer Interaction
HFI - Johannesburg
Skills
Tools
Photoshop CC, Illustrator CC, Sketch, Adobe Experience Design (XD), Balsamiq, Adobe, InVision, Miro, Zeplin, Trello, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite
Platforms
Figma, Mobile, iOS, Android
Industry Expertise
Real Estate
Other
Web UI, Web UX Design, Hybrid Apps, Digital, UI Design, Startups, Branding, Websites, Interactive Prototypes, User Flows, User Research, Mobile Apps, Mobile App UI, App UX, Web Dashboards, Dashboard Design, Proptech, eCommerce UX, eCommerce UI, eCommerce Listings, Mobile UX, Mobile UI, Mobile App Design, Mobile Applications, Software, Wireframing, Framer, Interaction Design (IxD), Iconography, Semiotics, Design, Design Thinking, Ideation, Product Design, Entrepreneurship, Concepting, Graphics, User Psychology, Semantic UI, eCommerce, POS, UX Design, iOS UI Design, iOS UX Design, App Design, App UI, Usability Testing, Mobile Design, B2B, Web Design, Web App Design, Data Visualization, Storyboarding, Storytelling, Prototyping, SaaS, Responsive UI, Responsive Web Apps, UX Analysis, UX Research, Leadership, Strategy, Enterprise, Web UX, SaaS Design, Content Management Systems (CMS), Responsive Web Design (RWD), Product Strategy, Typography, Information Architecture (IA), User Interviews, User Validation, WordPress Design, Journey Mapping, Iterative Design, Logo Design, Workflow, Usability, Mobile POS, Enterprise SaaS, Software as a Service (SaaS), iOS App Design, User Workflows, Web App UX, Dashboards, User Experience (UX), Visual Design, B2C, Agile, Agile UX, Heuristic Analysis, User Journeys, UI Audits, Web App UI, User Interface (UI), Research, Website Redesign, UX Audits, Pixel Perfect, Mockups, Material Design, Europe, User, Social Media, Digital Communication, Last Mile Logistics, Design Reviews, System Design, Conversion Rate Optimization (CRO), Design Systems, React
Experience
- Mobile App UI - 8 years
- Sketch - 8 years
- Wireframing - 8 years
- Web UX Design - 8 years
- User Experience (UX) - 8 years
- User Research - 6 years
- Web UI - 6 years
- Figma - 5 years
Tools
- Sketch
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