Praneeth Pike
Verified Expert in Design
Designer
Bengaluru, Karnataka, India
Toptal member since August 16, 2021
Praneeth is a product designer and design technologist with 8+ years of experience. His experience is drawn from running a product design agency, where he led the design efforts of startups from various stages. He helped create and lead three successful product-led startups that resulted in making over $5 million in revenue so far. He brings multi-faceted expertise to the table. His design ideology is deeply rooted in first principles thinking. He works well with novel, unprecedented ideas.
Portfolio
Antar | App to Create and Chat with Different Personas Inside You
Simply5 Node | Enterprise-grade Internet Management App
Work Experience
Product Designer (Contractor)
Antar App
- Collaborated with the founder on product discovery and helped establish a structured product hypothesis.
- Designed the core product experience for the app along with the brand identity and design systems.
- Helped the founding team to explore product verticals and also establish a high-level vision statement for the product.
Lead Product Designer and Design Technologist (Contractor)
Simply5
- Led the product design for Simply5's core product, an enterprise-grade SaaS tool to set up and manage internet infrastructure for businesses.
- Built the UX brand identity and design system required to enable faster product experiments. This helped the core product and the ancillary products that were part of the business's direction.
- Created user interview guidelines for the stakeholders when they engage with clients and ask for feedback. The guidelines helped the founders to notice biases in feedback and also avoid other typical interview mistakes.
- Designed multiple versions of the marketing page and worked with the founding team to establish a product positioning.
- Led the development of the UI in reacting and Tailwind to guarantee a pixel-perfect conversion of the designs to production apps.
- Established a product innovation pipeline that takes product ideas from a hypothesis to minimum lovable products within four weeks. This has helped Simply5 test multiple product verticals, especially the CloudLAN product launched during the pandemic.
Founder | Principle Designer | Design Technologist
Clearcut Design
- Designed the visual brand identity for Clearcut, including the logo, colors and typography, language and tone, and other mission statements for the agency.
- Developed the Gatsby.js website for Clearcut along with Headless CMS integration with Contentful.
- Created a design system for collaterals needed for social media and outbound ad campaigns and email templates.
Head of Design
Zyppys
- Led the product discovery and product design for the car rental marketplace.
- Designed a robust component library and a brand identity system that enabled faster product development cycles while maintaining brand consistency and high production quality.
- Led the product design for the partner (car owners and drivers) mobile apps.
- Designed the brand identity, including the logo, color palette, and typography. Designed the main marketing pages and was in charge of developing the marketing websites.
- Collaborated with the engineering team and developed the UI for React Native applications.
- Led the design for other product verticals like an app for roadtrip planning and an internal admin dashboard.
Product Designer (Contractor)
Meraevents
- Designed an app that helps event organizers create a community and foster discussions and engagement.
- Created a design system that allows for white labeling of the app, so that the event organizers can have their own event's branding.
- Conducted user interviews with existing customers to understand their motivations for wanting to launch an event-based community app.
- Collaborated with the founders to discover multiple revenue models and align product features.
Generalist Designer (Contractor)
The August Fest
- Designed the website and web booking UX for purchasing the tickets.
- Created the brand identity for The August Fest, a yearly startup and media conference in India. Designed the logo, brand palette, and other collateral for social media.
- Applied some of the principles of design thinking and provided consultation on the service design of the event.
Student UX Developer and Designer
University of California, Riverside
- Designed and developed an app that helps peers evaluate the employees at the computing and communications department of the UCR. The new app saw a 300% increase in completing optional peer evaluations because of the improved user experience.
- Built a brand identity and web presence for the engagement department that was newly formed to research and develop novel pedagogy methods within the university.
- Helped design and develop multiple websites for various departmental initiatives within the university.
Education
Bachelor's Degree in Computer Science
University of California, Riverside - Riverside, CA
Skills
Tools
ProtoPie, Framer X, Sketch, Principle, Hotjar, After Effects CC, InVision, Sketch 3, Adobe After Effects, Procreate, VPN, Framer Prototyping
Languages
HTML5, JavaScript, GraphQL, CSS
Platforms
Figma, Adobe Suite, Visual Studio Code (VS Code), MacOS
Industry Expertise
Psychology & Mental Health
Other
UX Design, Development, User Interface (UI), React, Tailwind CSS, Product Design, App UX, Next.js, UX Research, UI Design, UX Strategy, Interaction Design (IxD), Prototyping, User Personas, Dashboard Design, Mobile Design, Visual Design, Agile, Agile UX, Brainstorming, User-centered Design (UCD), Strategic Design, Responsive Web Design (RWD), Atomic Design, Atomic CSS, Web Design, Mobile-first Design, User Flows, User Journeys, Mobile UI, Cognitive Psychology, React Native, Crypto UX, Two-sided Marketplaces, User-centered Development (UCD), User Research, Enterprise SaaS, Enterprise Design, Dashboards, Desktop App Design, Native Mobile Apps, Health IT, Self-improvement, Emotional Design, Cognitive Behavioral Therapy (CBT), Lean UX, Product Strategy, Minimal UI, Social Media Apps, Enterprise, Teamwork, Community Growth, Web Dashboards, Web UX, Gatsby, Notion, Community Server, Enterprise Application Design, Design Systems, Minimum Viable Product (MVP), Cross-platform Design, iOS App Design, Android App Design, Event Kit, Event Ticketing, Online Ticketing, Key Performance Indicators (KPIs), Consumer-facing Product Design, B2B2C, B2B Lead Generation, Product Discovery, Customization, Sales Management, Live Chat, IoT Protocols, Internet of Things (IoT), IT Networking, Networking, Framer Motion, Interactive Charts, Software & Hardware Maintenance, Information Architecture (IA), UX Branding, SaaS, SaaS Design, Subscription Processing, Calm Design, B2C, B2B, Chatbox, Decision Analysis, Cloud LAN, Cloud Security, Windows App Design, Electron, Responsive Web Apps, Responsive UX Design, Mobile First, Styled-components, Series A, Cryptocurrency, Motion Design, Web UI, App UI, Responsive Design, Design Leadership, Intellectual Property, Cross-cultural Design, Business to Business to Consumer (B2B2C)
Experience
- UI Design - 8 years
- HTML5 - 8 years
- Visual Design - 8 years
- Product Design - 6 years
- Sketch - 6 years
- UX Design - 6 years
- React - 6 years
- Figma - 4 years
Tools
- Sketch
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