Priscila Dias, Designer in Porto, Portugal
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Priscila Dias

Verified Expert  in Design

Bio

Priscila is a product designer with 10+ years of experience helping organizations establish their brand, build digital products, and step up their game through strategic design. She has led design efforts to improve product usability in the AI, education, healthcare, and transportation industries. Priscila's dedication to creating elegant and practical design solutions is evident in her Maki Design System project, a personal centralized design resource, so she never has to start from scratch.

Portfolio

Work Experience

Design Lead

2023 - 2024
Sensentia, Inc
  • Kickstarted and led the development of the company's design system, establishing foundational design principles and guidelines.
  • Conducted company-wide workshops and market research to develop a brand strategy to improve the company’s brand perception and cohesiveness.
  • Applied the brand strategy to refresh the company's branding, including redesigning its website and online presence and enhancing its visual appeal and user experience.
  • Played a pivotal role in talent acquisition, sourcing, and hiring talent, including front-end developers, designers, and a copywriter.
  • Served as a liaison between the sales and engineering teams, fostering effective communication and collaboration to align business goals and technical execution.
Technologies: UX Design, UI Design, CRM Design, Customer Relationship Management (CRM), SaaS, Product Design, Figma, Web Design, Art Direction, Redesign, Landing Page Design, Web UI, Design Systems

UI Specialist

2022 - 2023
Alan
  • Performed UI reviews within a team of 13 product designers to ensure consistency and quality of design deliverables. Conducted pairing sessions to guide and mentor fellow designers and foster a collaborative work environment.
  • Contributed actively to the design system by creating and maintaining components, writing comprehensive documentation for designers and engineers, creating frameworks, and encouraging community collaboration.
  • Framed complex problems and facilitated productive discussions with stakeholders to align design objectives with business goals and user needs.
  • Led the design effort to improve complex parts of the product, enhancing usability and user satisfaction.
  • Played a key role in fostering a greater synergy between design and engineering teams, promoting effective communication, and ensuring seamless collaboration throughout the product development lifecycle.
Technologies: Figma, UI Design, Design Systems, Dashboards, iOS, Responsive, Web Design, Mobile UI Design, Web UI, Mobile Design, Dashboard Design, Visual Design, Apps, Mobile Prototypes, High-fidelity Prototypes, Design Leadership, Product Design, Android, Mobile App Design, Google Docs, Redesign, UX Design

Head of Design

2020 - 2022
Tutteo
  • Built and managed the design system, establishing design guidelines, maintaining component libraries, and ensuring consistency across product interfaces.
  • Focused primarily on the Flat for Education (flat.io/edu) product, designing intuitive user flows for school administrators, teachers, and students.
  • Solved UX challenges proactively, resulting in the product's continuous quality growth and increased user engagement.
  • Collaborated closely with the brand designer on product rebranding and developing compelling landing pages.
  • Played a pivotal role in team expansion, successfully growing the design team from one to three members through headhunting, screening, and interviewing.
  • Contributed actively to developing internal processes and workflows, streamlining design operations, and fostering efficiency and collaboration within the team.
Technologies: Figma, UI Design, Branding, Design Systems, Dashboards, Responsive, Web Design, Mobile UI Design, Web UI, Dashboard Design, Visual Design, Apps, Tablet Design, Mobile Prototypes, High-fidelity Prototypes, Edtech Design, Design Leadership, Product Design, Mobile App Design, Google Docs, Art Direction, Redesign, Landing Page Design

Product Designer

2019 - 2020
Airmee
  • Developed detailed wireframes and user flow documentation before UI implementation, ensuring logical user flows and reducing the need for later revisions.
  • Designed an intuitive real-time courier tracking interface with live map integration, enabling users to monitor delivery progress and estimated arrival times, significantly improving delivery transparency for customers.
  • Created a comprehensive courier rating system including custom illustrated badges, enhancing service accountability and helping the platform maintain high delivery standards.
  • Led the redesign of core user flows, including delivery preferences and management, making it significantly easier for users to modify delivery details and communicate preferences to couriers.
  • Collaborated directly with the company co-founder to transform complex logistics workflows into simple, user-friendly mobile interfaces, contributing to the company's position as a leading environmentally sustainable logistics provider.
Technologies: UI Design, Illustration, Icon Design, Mobile Web, Mobile, Product Design, Wireframing, User Flows, Figma

Product Designer

2018 - 2019
Treescribe
  • Helped Treescribe's founder transform complex problems into actionable business needs.
  • Hosted presentations that helped align stakeholders and clarify the project's scope.
  • Designed Treescribe's first MVP, a complex prototype that showcased how the UI was meant to be implemented.
  • Designed a UI styleguide to aid implementation and avoid inconsistencies.
Technologies: Sketch, InVision, Design Leadership, Product Design, Google Docs, Art Direction, Web Design, UX Design

Product Designer

2018 - 2018
Knok Healthcare
  • Enhanced the product's most essential features, such as appointment booking, video calling, file management, and calendar management.
  • Kickstarted their first design system, putting order into years of inconsistent UI and UX patterns.
  • Helped significantly improve the engineering team's efficiency by fixing inconsistencies and employing patterns.
Technologies: Principle, Zeplin, InVision, Sketch, UI Design, Branding, Design Systems, Dashboards, iOS, Responsive, Mobile UI Design, Web UI, Mobile Design, Dashboard Design, Visual Design, Apps, Tablet Design, Mobile UX Design, Mobile Prototypes, High-fidelity Prototypes, Product Design, Android, Mobile App Design, Proposal Design, Google Docs, Web Design

UX/UI Designer

2017 - 2018
iOS Health App
  • Defined the proto-personas used to understand better who the users are, what they might need, and how Carie can help them fulfill their goals.
  • Created the app's branding.
  • Defined the art direction for the app.
  • Built wireframes to test and share ideas with the client while ensuring no feature was left behind.
  • Designed the app's user interface.
  • Created the app's UI style guide to help engineers during implementation and to help the designer build upon the existing app's design later on.
Technologies: Sketch, UI Design, Branding, Design Systems, Dashboards, iOS, Mobile UI Design, Mobile Design, Dashboard Design, Visual Design, Apps, Mobile Prototypes, High-fidelity Prototypes, Product Design, Mobile App Design, Pitch Decks, Proposal Design, Google Docs, Art Direction, UX Design

UI Designer

2017 - 2018
Scratch Pay
  • Defined proto-personas that were used to better understand who the users are, what they might need, and how Scratch Pay can help them.
  • Defined the art direction for the website design revamp, including an update on the branding.
  • Built wireframes as a way to visualize areas of content and share ideas with the client.
  • Redesigned all of the client's website's pages and designed new ones from scratch.
  • Defined what illustrations were necessary to convey the right messages to the users at previously defined areas of the pages. This illustration work was done under my direction.
Technologies: Landing Page Design, UI Design, Responsive, Web Design, Visual Design

UI Designer

2017 - 2017
Givz Charity App
  • Defined the art direction and worked on the Givz branding to create a concise and on-the-spot look and feel for their online presence.
  • Designed a whole new landing page based on the concepts defined in the art direction.
  • Created a web app dashboard design for logged-in users.
  • Designed the icons to be displayed on the landing page that illustrates how Givz works.
  • Worked on collaterals like thank-you emails.
Technologies: Landing Page Design, UI Design, Design Systems, Responsive, Web Design, Visual Design, Pitch Decks, Art Direction

UI/UX Designer

2016 - 2017
327 Creative Studio
  • Redesigned a language school website.
  • Designed the branding for an affordable luxury fashion brand.
  • Designed the Android version of a healthcare mobile app.
  • Crafted the website design for a construction products company.
Technologies: Landing Page Design, Pitch Decks, Art Direction, Mobile Apps

UI/UX Designer

2015 - 2016
ITSector Group
  • Designed public and internal websites and mobile apps for several banks (Moza Bank, Millennium BCP, Caixa, and BNI Europa).
  • Created mobile app designs for Salvador Caetano and Continental Tires.
  • Designed an inventory management app for the retailer Parfois.
  • Redesigned the website for ISMAI (a private education institute).
  • Designed many UI style guides for fintech clients.
Technologies: Adobe Photoshop, Landing Page Design, Apps, Sketch, UI Design, Branding, Design Systems, Dashboards, iOS, Responsive, Web Design, Mobile UI Design, Web UI, Mobile Design, Dashboard Design, Visual Design, Tablet Design, Mobile UX Design, Mobile Prototypes, High-fidelity Prototypes, Product Design, Android, Mobile App Design, Pitch Decks, Proposal Design, Google Docs, Art Direction, Redesign

Education

2009 - 2012

Bachelor's Degree in Graphic Design

Polytechnic Institute of Cávado and Ave (IPCA) - Barcelos, Braga, Portugal

Skills

Tools

InVision, Zeplin, Google Docs, Adobe Photoshop, Principle, Sketch, Microsoft Word

Platforms

iOS, Figma, Android, WordPress, Mobile, Web

Languages

Charity

Industry Expertise

Technology, Health, Healthcare, Insurance, Logistics, Transportation & Shipping

Other

UI Design, Redesign, Responsive, Dashboards, Web Design, Mobile UI Design, Web UI, Mobile Design, Product Design, Landing Page Design, Branding, Prototyping, Editorial Design, Wireframing, UX Design, Android App Design, Design Systems, Art Direction, Apps, Dashboard Design, Visual Design, High-fidelity Prototypes, Mobile Prototypes, Complex Application User Interfaces (UI), Enterprise SaaS, Web App Design, User Flows, Responsive Web Design (RWD), SaaS, Chat Support, Mobile App Design, Pitch Decks, Proposal Design, Illustration, User Research, Edtech Design, Design Leadership, Data Visualization, CRM Design, Social Impact, Donations, Nonprofits, Web Applications, Form Design, Forms, Tablet Design, Reports, Health Insurance, Medical Software, Mobile UX Design, Gamification, Badges, eCommerce, Mobile Web, Chatbots, Chatbot Conversation Design, UI Style Guides, User Testing, Animation, Framer, Graphic Design, Design Management, User Experience (UX), iOS App Design, Product Branding, Style Guides, Customer Relationship Management (CRM), Icon Design, Mobile Apps

Experience

  • Art Direction - 12 years
  • Design Systems - 12 years
  • Product Design - 12 years
  • Mobile Design - 12 years
  • UI Design - 12 years
  • Landing Page Design - 10 years
  • Dashboards - 8 years
  • UX Design - 8 years
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