Priscila is available for hire
Hire PriscilaPriscila Dias
Verified Expert in Design
Designer
Location
Porto, Portugal
Toptal Member Since
July 4, 2017
Priscila is a product designer with 10+ years of experience helping organizations establish their brand, build digital products, and step up their game through strategic design. She has led design efforts to improve product usability in the AI, education, healthcare, and transportation industries. Priscila's dedication to creating elegant and practical design solutions is evident in her Maki Design System project, a personal centralized design resource, so she never has to start from scratch.
Work Experience
UI Specialist
2022 - 2023
Alan
- Performed UI reviews within a team of 13 product designers to ensure consistency and quality of design deliverables. Conducted pairing sessions to guide and mentor fellow designers and foster a collaborative work environment.
- Contributed actively to the design system by creating and maintaining components, writing comprehensive documentation for designers and engineers, creating frameworks, and encouraging community collaboration.
- Framed complex problems and facilitated productive discussions with stakeholders to align design objectives with business goals and user needs.
- Led the design effort to improve complex parts of the product, enhancing usability and user satisfaction.
- Played a key role in fostering a greater synergy between design and engineering teams, promoting effective communication, and ensuring seamless collaboration throughout the product development lifecycle.
Technologies: Figma, UI Design, Design Systems, Dashboards, iOS, Responsive, Web Design, Mobile UI Design, Web UI, Mobile Design, Dashboard Design, Visual Design, Apps, Mobile Prototypes, High-fidelity Prototypes, Design Leadership, Product Design
Head of Design
2020 - 2022
Tutteo
- Built and managed the design system, establishing design guidelines, maintaining component libraries, and ensuring consistency across product interfaces.
- Focused primarily on the Flat for Education (flat.io/edu) product, designing intuitive user flows for school administrators, teachers, and students.
- Solved UX challenges proactively, resulting in the product's continuous quality growth and increased user engagement.
- Collaborated closely with the brand designer on product rebranding and developing compelling landing pages.
- Played a pivotal role in team expansion, successfully growing the design team from one to three members through headhunting, screening, and interviewing.
- Contributed actively to developing internal processes and workflows, streamlining design operations, and fostering efficiency and collaboration within the team.
Technologies: Figma, UI Design, Branding, Design Systems, Dashboards, Responsive, Web Design, Mobile UI Design, Web UI, Dashboard Design, Visual Design, Apps, Tablet Design, Mobile Prototypes, High-fidelity Prototypes, Edtech Design, Design Leadership, Product Design
Product Designer
2018 - 2019
Treescribe
- Helped Treescribe's founder transform complex problems into actionable business needs.
- Hosted presentations that helped align stakeholders and clarify the project's scope.
- Designed Treescribe's first MVP, a complex prototype that showcased how the UI was meant to be implemented.
- Designed a UI styleguide to aid implementation and avoid inconsistencies.
Technologies: Sketch, InVision, Design Leadership, Product Design
Product Designer
2018 - 2018
Knok Healthcare
- Enhanced the product's most essential features, such as appointment booking, video calling, file management, and calendar management.
- Kickstarted their first design system, putting order into years of inconsistent UI and UX patterns.
- Helped significantly improve the engineering team's efficiency by fixing inconsistencies and employing patterns.
Technologies: Principle, Zeplin, InVision, Sketch, Landing Page Design, UI Design, Branding, Design Systems, Dashboards, iOS, Responsive, Mobile UI Design, Web UI, Mobile Design, Dashboard Design, Visual Design, Apps, Tablet Design, Mobile UX Design, Mobile Prototypes, High-fidelity Prototypes, Product Design
UX/UI Designer
2017 - 2018
iOS Health App
- Defined the proto-personas used to understand better who the users are, what they might need, and how Carie can help them fulfill their goals.
- Created the app's branding.
- Defined the art direction for the app.
- Built wireframes to test and share ideas with the client while ensuring no feature was left behind.
- Designed the app's user interface.
- Created the app's UI style guide to help engineers during implementation and to help the designer build upon the existing app's design later on.
Technologies: Sketch, UI Design, Branding, Design Systems, Dashboards, iOS, Mobile UI Design, Mobile Design, Dashboard Design, Visual Design, Apps, Mobile Prototypes, High-fidelity Prototypes, Product Design
UX/UI Designer
2017 - 2018
Scratch Pay | Website Design Revamp (via Toptal)
- Defined proto-personas that were used to better understand who the users are, what they might be in need of, and how Scratch Pay can help them.
- Defined the art direction for the website design revamp that included an update on the branding.
- Built wireframes as a way to visualize areas of content and share ideas with the client.
- Redesigned all of the client's website's pages and designed new ones from scratch.
- Defined what illustrations were necessary to convey the right messages to the users at previously defined areas of the pages. This illustration work was done under my direction.
Technologies: Sketch, Landing Page Design, UI Design, Responsive, Web Design, Mobile UI Design, Web UI, Visual Design, Product Design
Senior UI Designer
2017 - 2017
Givz Charity App | Website and Web App Design (via Toptal)
- Defined the art direction and worked on the Givz branding in order to create a concise and on-the-spot look and feel of their online presence.
- Designed a whole new landing page based on the concepts defined in the art direction.
- Created a web app dashboard design for logged-in users.
- Designed the icons to be displayed on the landing page that illustrates how Givz works.
- Worked on collaterals like thank-you emails.
Technologies: Sketch, Landing Page Design, UI Design, Branding, Design Systems, Responsive, Web Design, Mobile UI Design, Web UI, Visual Design
UI/UX Designer
2016 - 2017
327 Creative Studio
- Redesigned a language school website.
- Designed the branding for an affordable luxury fashion brand.
- Designed the Android version of a healthcare mobile app.
- Crafted the website design for a construction products company.
Technologies: InVision, Zeplin, Sketch, Landing Page Design, UI Design, Branding, Design Systems, Responsive, Web Design, Mobile UI Design, Web UI, Mobile Design, Dashboard Design, Dashboards, Visual Design, Apps
UI/UX Designer
2015 - 2016
ITSector Group
- Designed public and internal websites and mobile apps for several banks (Moza Bank, Millennium BCP, Caixa, and BNI Europa).
- Created mobile app designs for Salvador Caetano and Continental Tires.
- Designed an inventory management app for the retailer Parfois.
- Redesigned the website for ISMAI (a private education institute).
- Designed many UI style guides for fintech clients.
Technologies: Adobe Photoshop, Landing Page Design, Apps, Sketch, UI Design, Branding, Design Systems, Dashboards, iOS, Responsive, Web Design, Mobile UI Design, Web UI, Mobile Design, Dashboard Design, Visual Design, Tablet Design, Mobile UX Design, Mobile Prototypes, High-fidelity Prototypes, Product Design
Graphic Designer
2013 - 2014
Creative Lemons
- Created the branding, website design, and illustrations for various businesses and companies.
Technologies: WordPress, Adobe Photoshop, Landing Page Design, Branding, Responsive, Web Design, Web UI, Visual Design
Graphic Designer
2012 - 2013
327 Creative Studio
- Created the branding and website design for various businesses and companies.
- Crafted the website design for the Portuguese Gymnastics Federation.
- Designed the website for the Professional Training Centre of the Gold and Watchmaking Industry.
- Created the branding, website design, and graphic design for an advertising campaign for an annual sports event.
Technologies: Adobe Photoshop, Landing Page Design, Branding, Web Design, Web UI, Visual Design
Education
2009 - 2012
Bachelor's Degree in Graphic Design
Polytechnic Institute of Cávado and Ave (IPCA) - Barcelos, Braga, Portugal
Experience
Collaboration That Works
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